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NIDA EQBAL

MBA – marketing

(MARKETING)

EXPERIENCE

****/** – 2016/08 MARKETING OFFICER – TECH4LIFE ENTERPRISES.

Developing marketing plans for Tech4life products and services.

Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations.

Managing the company pages and communication on electronic and social media.

Communicating with target audiences and managing customer relationships.

Sourcing advertising opportunities and placing advertisements in the press - local, regional, national, international and specialist publications - depending on the organization and the campaign.

Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs.

Maintaining and updating customer databases.

2013/03 – 2013/09 CUSTOMER RELATIONSHIP OFFICER – J.S BANK LTD.

To make banking easy for the customers.

Providing necessary details for documentation.

Co coordinating with the operation department for discrepancy resolution.

Branch maintenance.

2012/03 – 2012/09 DIGITAL MARKETING INTERN – E SOUL CONSULTANCY.

Implementing Web-Marketing strategies for a US based project.

Social Media Marketing (face book, twitter, tumbler, Google+).

Creating tutorial videos.

Writing Blogs.

Concept designing for marketing material.

EDUCATION

M.B.A. (Marketing). – 3.43 GPA

2011.

KUBS – KARACHI UNIVERSITY BUSINESS SCHOOL.

B. Sc. – 2nd Division.

2008.

PECHS Govt. Girls College.

PROFILE

Enthusiastic product marketing

executive bringing fresh vision

& creativity to product

launchers. Well-versed in

marketing strategies & with a

history of successful launches.

Coordinates well with the

product design team to ensure

maximum effectiveness of each

launch.

CONTACT

TELEPHONE

+971-**-*******.

EMAIL

adeigb@r.postjobfree.com

ADDRESS

Sharjah, UAE.

VISA STATUS

Residence Visa.

2016/08 - Present Took a break from work due to marriage, relocation & parenting. Looking forward to restart my career & actively searching for work opportunity. Higher Secondary Education – B-Grade.

2006.

PECHS Govt. Girls College.

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SKILLS

MS-Office.

Advertising expertise.

Creativity.

Correspondence with stakeholders

Budgeting & Scheduling.

Research & Analysis.

Team Development.

Attention to details.

PROFESSIONAL DEVELOPMENT

Seminar on “Advolution- Advertising and the Changing Landscapes”.

Seminar on “Burn Your Fear”.

Human Resource Development Program at “Axact”.

INTERESTS

Reading Books, travelling, watching Television.

LANGUAGES

ENGLISH URDU

REFERENCE

S

Can be furnished upon request.

ACADEMIC PROJECTS

Launching a Brand

Description:

An innovative brand had to be created according to the needs of market. COLPRO Hair Highlights was our product. A marketing plan was made to launch the product that included 7Ps.

Advertising Plan

Description:

An improved re-launch of a product was devised. Traditional and inventive advertising mediums and strategies were designed for White Tone Soap.

Effect of Celebrity Endorsement on Consumer Behavior Description:

It was a research based project. Questionnaire was designed and distributed. The results were derived using SPSS software. Cases were studied and recommendations were given as per Pakistani market

Contact this candidate