Social Media Digital Marketing
Resume:
Humble Texas
*************@*****.***
Schwanna Ferguson
Creative, Innovative and Focused
Leadership Skills.
Negotiating Skills.
Conflict Resolution.
Results Orientated.
Excellent Communication Skills.
Create drive and enthusiasm in others.
Core Competencies
Enthusiastic marketing powerhouse
with 8 years experiences creating stellar
digital and traditional campaigns. My
creativity and market research has
allowed my clients to witness an
increase in market share over their
competitors. I provide analytical
reporting and comparison from the
clients Google Analytics dashboard. I
can break down data, so the client has a
clear understanding of how their clicks
are converting to customers.
Objective
Google Certified
Salesforce
Mobile Marketing
SEO/SEM/PPC
Facebook Marketing
Social Media Management
Targeted Display Ads
Retargeting Targeted Ads
Targeted Email Marketing
Hubspot
OTT
Product Expertise
2019 - Current
2018 - 2019
2014 - 2018
2012 - 2014
Marketing & eCommerce Manager
American Liberty Hospitality
Develop and execute Digital & Marketing strategies and social media presence Maintain and update websites and online strategies as needed Provide general tactical support of Search Engine Optimization (SEO) initiatives such as keyword research and recommendations.
Lead Content Audits to improve the overall experience of digital outlets and communicate opportunities to the appropriate parties. Research and analyze portfolio’s current online marketing presence and develop efforts
to improve organic reach
Digital Marketing Manager
Renewal by Andersen
Develop and manage digital marketing campaigns
Manage the organization’s website
Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
Track the website traffic flow and provide internal reports regularly Fix any error in online content and arrange webinars and webcasts Attend networking events and product launches.
Identify new digital marketing trends and ensure that the brand is in front of industry developments.
Work on SEO of the website pages.
Edit and post content, videos, podcasts, and audio content on online sites. Promote the company’s product and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Creating and executing SMS, and email-based marketing campaigns. Digital Sales Manager
12 News ABC & NBC Affiliate
Clients included Oil and Gas, Medical and Legal Industry. Achieved outstanding results and quality leads.
Conduct general market research to keep abreast of trends and competitor’s marketing movements.
Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
Plan Web, SEO/SEM, email, social media, and display advertising campaigns. Utilize Google Analytics and UTM coding to evaluate end-to-end customer experience across multiple channels and customer touch points.
Execute sales training to sales management and account representatives. Develop digital packages, creative and execution for Olympic games. Review and analyze sales performances against programs, quotes and plans to determine effectiveness.
Recruitment Account Consultant
Beaumont Enterprise a Hearst Property
Founded the recruitment team at Beaumont Enterprise. Created traditional and digital marketing campaigns that provided an increase in Work History
2010 - 2011
2004 - 2008
customer business.
Built consistent brand messaging in marketing and communications to clients. Presented to C Level clients and explain our unique selling proposition. Fostered a team environment that rewards achievement and promotes sales recognition.
Developed 500k of business in 6 months
Awarded highest selling digital team against 4 sister properties. Business Development
LRG
Researched organizations and individuals online (especially on social media) to identify new leads and potential new markets
Researched the needs of other companies and learning who makes decisions about purchasing
Contacting potential clients via email or phone to establish rapport and set up meetings
Planning and overseeing new marketing initiatives
Attending conferences, meetings, and industry events Marketing Liaison
Newton Family Clinic
Solicited local hospital for patient referrals.
Planned and hosted community outreach programs.
Ensured patients had a pleasant experience with the practice and our survey score remained at a 9 or above.
Used gorilla marketing tactics to create awareness for our open house. Registered with the chamber and used constant contact to invite patients to the opening of new facilities.
2010 - 2014
2017 - 2022
Business Administration concentration Finance
Columbia Southern University
I have acquired a vast knowledge of business policies, and theories. Course work included International Finance and Microeconomics. I fine-tuned my skills in problem- solving, and leadership, and marketing
M.B.A
Columbia Southern University
The program enables managers to focus on the managerial skills and business knowledge that are necessary to successfully understand the changing global economy, anticipate consumer needs, translate those needs into products and create campaigns to sell their products for a profit.
Education
Contact this candidate