International Marketing student

Karen Herrera

Email: ********************@*****.***

Personal Profile

A native Spanish, fluent English person with a strong passion for the fusion of Marketing and Technology with 5 years experience in retail and 2 years experience in hospitality that made me be able to work both independently as well as be able to collaborate productively in a team environment and provide me with good knowledge of customer service through different channels and IT. I consider myself an ambitious and an outgoing person with a can-do attitude, coachable multi-tasker and the ability to workload management effectively and work under pressure as well as reaching tight deadlines. Seeking a challenging role that will add to these skills.

Core Skills

oClient-facing positions as well as online customer service.

oAnalytical and problem solving skills.

oProficiency in Microsoft Office and Google Suite

oCoachable with the ability to learn quick and independently. Teamwork.

oUnderstanding of SEO, Shopify and WordPress.

oNimble.

Education

2019-2020 The University of Manchester

MSc International Fashion Marketing Expected GPA: 4.0

Designing in a report format an Integrated Marketing Communications strategy for the online British fashion retailer ASOS. Multi-channel module.

The Retail Marketing module allowed me to evaluate marketing strategies to meet given objectives. Achieved GPA 4.0

I developed a comprehensive strategic marketing plan that shows competency in analysis and recommendations for strategic development in a coherent report for a company. Achieved GPA 3.0

Summer 2019 University of Carlo Cattaneo LIUC- Milan

Business course focus on the Italian Economy

Analysing the role of the Italian Economy within a European context.

Visiting different large Italian companies such as Kartell. Participating in different activities within the HR and Marketing department and having a better understanding of the company mission and values by meeting company managers.

Attending different seminars and analysing data to have a better understanding about the performance and structure of Italian companies at national and international level.

2018-2019 University of Greenwich, London

BA (Hons) Business with Marketing GPA: 4.0

Achieved a First Class grade for a dissertation of 16,000 words focusing on E-commerce in the Fast Fashion sector within the European Market. Utilised secondary data to build an extensive and chronological literature review. Used excel, power point and word to analyse data and produce the assignment.

Playing the Company Strategy Game I managed my own shoe company stablished in the UK within a team of 4, in real-time while competing with 6 more companies in the same market, controlling different aspects such as market share, marketing or other financial aspects. Investing in international markets was key for success and also crafting the product in factories abroad. This project was part of the Managing Strategy module.

2016-2018 London College of Contemporary Arts

HND Business Management GPA: 4.0

One of the main modules in this course had teach me how to manage a project in real life and was the operations and project management. Overall, I learned the importance that the completion of each task in the project consequently can delayed or not the delivery time of the project.

Relevant Work Experience

Jan 2020-May 2020 Key Holder/TFG group, Manchester

oOpening and closing the brands in a Department store.

oInternally reporting to Head Office the daily performance through the company software system.

oMerchandising across TFG brands: Damsel, Phase 8, Whistles and HOBBS London.

Jun 2018-Sept 2019 Social Media Marketing Intern/ Café The Game, Spain

oManaging Instagram and Facebook accounts to increase the digital presence of the business.

oScheduling posts and building community engagement provoking an answer from the customer to build a relationship while starting an interaction. Answering direct messages, comments posted in posts and messages in messenger.

oDraft social media posts and content writing for the Manager feedback.

Feb 2017-July 2019 Sales Associate/Desigual Flagship store, London

oAssist customers via phone and email while collaborating with other team members to resolve customer issues in-store.

oStock management and assisting the Visual Merchandiser dressing mannequins with new arrivals or preparing the store for busy sales periods such as Christmas.

oMonitoring KPI s every hour while the store was open to update the team and work towards the daily and weekly target.

oAssisting my Store Manager with the recruitment process: calling future candidates and completing the screening process.

May 2016- Dec 2016 Sales Associate/ HOBBS Flagship store, London

oOffering an excellent customer service through the management of a customer agenda and fulfilling high standards across our multi-channel strategy in the physical store as well as online.

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