Marketing, Project Management

Matt Stadler

**** *********** *** ******, *****, 75206 214-***-**** ***********@*****.***

Marketing Professional with a passion for technology and consumer marketing. Has led marketing campaigns that included multiple media channels and targeted consumer activation with industry partners. Experienced in managing creative and media agency partners

Areas of Expertise include:

Marketing Strategy and Execution

Consumer Insight and Targeting

Social Media

Leadership Skills

Paid and Owned Media Campaigns

Efficient Problem Solver

Product Marketing

Communication and Presentation

Detail Oriented

Experience

GAMESTOP Grapevine, TX

Media Allocation and Optimization Manager (November 2019 – Present)

In charge of paid media strategy and budget allocation for all GameStop marketing, and management of media agency

Manage $12M+ media budget while aligning on KPIs for every dollar spent with management

Implemented buys across TV, Digital, Social, Radio and OOH for all product categories from games to electronics

Analyzed CRM and consumer data to develop new segmentation strategy and GTM approach

Associate Marketing Manager (January 2016 – November 2019)

Lead the implementation of integrated marketing tactics through both owned and paid media channels across 5 different game publishers. Sole marketing lead on GameStop’s publishing initiative GameTrust

Increased market share by an average of five points on all larger product offerings.

Owned the strategic framework, creative branding, and go-to-market campaigns for 4 new product launches spanning 12 countries and over 6 thousand retail locations

Marketing coordinator (July 2014 – January 2016)

Managed media, social, and creative agencies for external communication

Coordinated all internal marketing vehicles including in-store assets, visual merchandising, email, social, website, and mobile

THE RICHARDS GROUP Dallas, TX

Brand Media Planner (March 2013 – June 2014)

Planned, implemented and optimized online and offline multi-million dollar media plans for major clients

Presented and reported on campaigns for multiple clients on different timelines

Worked with multi-discipline teams to develop a major integrated marketing campaign to revamp and dramatically increase their marketing campaigns resulting in client agreement and activation

Education

Bachelor of Journalism, Strategic Communication

Bachelor of Science, Marketing

UNIVERSITY OF MISSOURI Columbia, MO

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