Social Media Marketing
Resume:
Paige Mirkin
Gaithersburg, Maryland
20878
***********@*****.***
EXPERIENCE
Social Media Associate,Rockville, Maryland — Potomac Holistics June 2020 - PRESENT
● Managing all social channels (Instagram, Facebook, YouTube, TikTok)
● Engaging with customers via social media to share daily in-store promotions
● Analyzing and reporting follower demographics to attract a wider customer base
● Working as part of the Sales and Marketing teams to develop larger social campaigns Head of Social Media Marketing, Remote — Bits of Gold Podcast June 2020 - PRESENT
● Working remotely to assist podcast host, Danny Goldberg, in New York City
● Responsibilities include growing the following on all social media platforms by posting multiple times per day
● Proposing new ideas for content creation and execution
● Using timelines and scheduled content calendars to maintain a consistent stream of traffic to social platforms
● Experiencing major growth in followers, subscriptions and downloads Media Marketing Intern, Los Angeles, California — National Football League (NFL) June 2019 - August 2019
● Worked in the Affiliate Marketing Department to grow and manage relationships with broadcast media partners (ViacomCBS, NBCUniversal, FOX, ESPN) who pay for the rights to air NFL games and the NFL Network
● Created barter exchanges with partners to create unique and exclusive NFL experiences in return for advertising
● Composed and sent out bi-weekly newsletters to keep partners updated about current and upcoming NFL projects
● Planned Affiliate Departments’ Super Bowl 54 party in Miami at the Mondrian Hotel, coordinated with venue to block out necessary day/time, parking, food and drink menu, and decorations
● Presented a plan to implement social media accounts for one of their premium products, RedZone, to all NFL Network executives
Influencer Marketing Intern, New York City — IMG
June 2018 - August 2018
● Assisted in multiple accounts (LEGO, LaMarca Prossecco, Apothic Wine) to find specialized Influencers for the demands of each company
● Created social media marketing strategies unique to each brand
● Analyzed Influencer marketing success through gathering data
● Curated particular month-long Influencer programs which included social media posts, merchandise, and events
● Packaged and sent out PR boxes, complete with a product and note, to various Influencers
● Throughout my 8 week internship, my ideas were featured in multiple successful Influencer campaigns
SKILLS
Social Media Management
Influencer Marketing
Copywriting
Digital Advertising
Content Creation
Strategy Planning
Relationship Building
Public Speaking
Photography
EDUCATION
Indiana University -
Bloomington —
Bachelor of Arts in Media
Advertising with a
Specialization in Media
Persuasion
Graduated May 2020
University of New South
Wales, Sydney, Australia
— Study Abroad
February 2019 - May 2019
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