Deborah J. Rayburn

adehoh@r.postjobfree.com 404-***-****

Self-motivated, creative leader seeking opportunity for growth in a fast-paced environment.

Employment Experience:

Shaw Industries Group– Shaw Contract Communications Manager (2020)

Led internal and external brand management and communications for an international Fortune 500 company and subsidiary of Berkshire Hathaway.

Managed all public relations, award nominations, branding guidelines and communications for multiple B2B industry segments.

Developed comprehensive marketing materials, including case studies, blogs, fact sheets and sales presentations used by hundreds of salespeople.

Led crisis communications initiatives, developed holistic communications plans and led media training workshops.

Managed international internal and external email campaigns and newsletters.

Launched a website in 14 languages, responsible for website development, copy, metadata and images.

Managed multiple social media channels, paid social media advertising and branded social media partnerships. Grew social media engagement 150% across all channels.

Engaged in marketing and promotional activities supporting healthcare, hospitality, senior living, workplace, retail, education, government and multi-family business verticals.

Managed all print and digital branded advertising relationships.

Responsible for promoting, hosting and lead nurturing for digital event management, webinars, seminars and continuing education programing.

Managed external contracts with multiple vendors.

William Mills Agency – Senior Account Agent (2014- 2020)

Led PR team focused on banking technology, payments, mortgage, insurance, healthcare and fintech industries.

Conducted B2B and B2C campaign development for a variety of industries and client types.

Led long-term campaigns for companies ranging from a $400 billion organization’s largest revenue department to small, entrepreneurial tech startups.

Managed end-to-end client relationships, whether interfacing with C-level executives, addressing boards of directors, interacting with clients at trade shows or partnering with marketing departments.

Managed more than 10 client relationships annually, supported by four direct reports.

Secured earned media coverage for clients in Forbes, The Wall Street Journal, Fortune, U.S. News and World Report, Nerdwallet, Financial Times-Future of Fintech awards and other high-profile general media publications.

Actively engaged in agency new business development, including new business presentations, project proposals, developing pricing and expanding existing client relationships.

Developed client marketing and sales collateral, product data sheets, sales pipeline analyses, branding, conducted buyer persona research and optimized web page copy.

Drafted Blogs, case studies and whitepapers for client and agency use.

Applied marketing automation software to conduct ongoing analysis and maintenance of client marketing programs.

Conducted client social media launches, implemented and maintained social content development programs.

Managed a satellite media tour for a top-ten national financial institution.

Conducted several in-person media tours for product launches and PR relationship building.

Provided event management support for client user conferences with more than 100 attendees.

Identified and secured case study candidates.

Researched and coordinated celebrity endorsement campaigns.

Generated consistent client media coverage through pitched interviews and authored bylined articles, conducted new company and new product launches.

Initiated and secured client award recognition. Successfully created both earned and paid speaking opportunities.

Measured and monitored client results in a variety of metrics and reporting formats.

Led internal committees, served as agency liaison to key media publications and trade organizations.

Academy of Toulouse, France – English Language Teacher (2013-2014)

Taught English to 250 French students.

Created lesson plans.

Skills:

Proficient in various social media platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn).

Experienced with WordPress, Kentico Kontent, Pardot, Workfront, GoToWebinar, Google Analytics, Hubspot, Bambu, Sprout Social, Asana, Monday, Hootsuite, Google AdWords, Microsoft Office and G Suite.

Hubspot certifications in social media, client management, digital marketing, technical writing and analytics.

Fluent in English and French.

Education:

B.A. English and French Graduated in May 2013

Mercer University, Macon, GA / Oxford University, United Kingdom 3.90 G.P.A.

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