Digital Marketing Social Media

JULIANNE PETSCHE

P: 443-***-**** E: **********@*****.*** LI: linkedin.com/in/julianne-petsche/

SUMMARY

Strategic marketing professional with five years of experience in digital marketing communications. Combines industry knowledge with experience guiding campaign development, product launches, and content strategy. Excels at crafting client relationships, being a collaborative partner, and maintaining consistent brand messaging across all channels. Experience leading marketing events and working with sports and media organizations.

SKILLS & EXPERTISE

• Account Management. • Client Services • Project Management • Business Development • Customer Success • Social Media Branding • ROI Forecasting • Google Analytics • CRM Systems • Search Engine Optimization (SEO)

EXPERIENCE

JELLYFISH Baltimore, MD

Account Manager 2019 – Present

Senior Account Executive 2018 – 2019

• Serve as the agency and partner lead, facilitating the production and execution of integrated marketing campaigns, handling budget requests, and managing client comms across all internal teams

• Responsible for the daily account management and digital marketing strategy of top eCommerce clients across Paid Search, Paid Social, Shopping, Programmatic Display, and SEO channels

• Advise and consult clients with budgets up to $10M on a monthly and quarterly basis, oversee all incremental requests, and strategize with media planners to ensure client budgets are spent in full

• Oversee and interpret campaign performance in Google Analytics, reporting on key KPI’s, formulizing insights, and understanding ROI and channel goals to make strategic marketing decisions

• Spearhead the creative development process, coordinating deliverables from clients, and work with the project management and design team to develop ads for paid media campaigns

• Lead creative projects from start to finish, oversee campaign deadlines, assist in developing presentation decks, lead weekly status calls, create and send meeting agendas, and build quarterly campaign wrap up reports for client review

T. ROWE PRICE Owings Mills, MD

Project Manager 2016 – 2018

• Managed the production and workflow of 80-100 print and digital marketing tasks daily

• Supported multiple channel marketing managers, prioritizing client requests and overseeing deadlines

• Conducted project kick-off meetings between clients and vendors, including resourcing and scoping

• Lead daily sprint meetings, schedule briefings, and prioritize responsibilities between various departments, while managing a large volume and variety of internal tasks

• Identified process and business improvements to increase efficiency and cohesiveness within teams

EDUCATION

TOWSON UNIVERSITY – Towson, MD 2011 – 2015

Bachelor of Science, Mass Communications – Concentration in Public Relations and Advertising

Honors & Activities: Dean’s List / Public Relations Committee, Alpha Omicron Pi- Panhellenic Associate

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