Copywriter Digital Marketing Brand Strategy
Resume:
A B O U T
I craft engaging and creative copy to help identify and elevate a brand’s
story. Personalization and thoughtful content curation are the key to developing a narrative that will captivate the perfect audience for your brand.
WORK E X P E R I E N C E
E D U C A T I O N
BACHELOR OF ARTS MEDIA & COMMUNICATIONS
Michigan State University
ASSOCIATE EDITOR THE SNOOZELETTER
Nightly wellness newsletter June 2019 - Present
Pitched and developed wellness content for nightly newsletter which resulted in 20% increase subscriber engagement.
Established and implemented Instagram strategy in partnership with branding team that is seen by 3k+ followers.
G E T I N T O U C H
**********@*****.***
L E A R N M O R E
Adaptable & Flexible
Creative Collaboration
Cultivate Engagement
Efficient & Detail Oriented
Strategic Content Creation
S P E C I A L T I E S
EMILY
GREEN
C O P Y W R I T E R B R A N D S T R A T E G Y M A R K E T I N G Portfolio
E
G
Foodtography School
Jenna Kutcher: The Ultimate
Pinterest Guide For Entrepreneurs
Instagram Bootcamp :
Captions That Convert
C O U R S E S
CONTENT STRATEGIST & COPYWRITER SELFMADE
Digital marketing startup Jan 2019 - Sept 2019
Achieved an 11% CTR for Facebook and Instagram ad campaigns. Established and developed voice and branding for 50+ eCommerce businesses on social media.
Composed, first ever, high quality short form copy for email marketing and advertising campaigns for 15+ clients.
FREELANCE CONTRIBUTING WRITER BITCHES WHO BRUNCH Go-to online guide for where to brunch Oct 2018 - March 2019 Pitched and developed 10+ story ideas for local and unique brunch reviews around the greater Chicago area.
Shot, styled, and edited restaurant food photography to showcase along side the brunch reviews.
SOCIAL MEDIA ASSISTANT CLEAN PROGRAM
Natural detox & wellness program May 2016 - Nov 2016 Managed Twitter, Pinterest, Instagram, and Facebook account seen by 50k+ customers/followers.
Monitored social media activity and trends through Hootsuite to create detailed and targeted content.
P U B L I S H E D
A R T I C L E S
Taylor Magazine:
"How Mediation Can Help You
Kickstart Your Day"
"5 Natural Cleaning Swaps"
Bitches Who Brunch:
"Mott Street Brunch"
"The Kitchen Brunch"
FREELANCE COPYWRITER AVOCADERIA
Wellness Focused Restaurant Jan 2019 - Present
Write compelling and strategic social copy for Instagram and Instagram Stories seen by 75K+ customers/followers FREELANCE SOCIAL MEDIA WRITER 4 WALLS INC./RESPAGE Marketing & Advertising Agency Nov 2018 - Feb 2019 Created Facebook, Twitter, and Google+ content for 20+ apartment communities around the U.S.
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