Sales Marketing
Resume:
MIHIR PARIKH
Basking Ridge, NJ *********@*****.***
SUMMARY
Accomplished Business Leader & Entrepreneur with product management, product marketing, and business development experience. Demonstrated leadership in developing & executing market strategies, driving innovation, hiring top talent, building strategic partnerships, increasing sales, and expanding market share.
Business Strategy Product Management Product Marketing Pricing Strategies Sales Process Vendor Management Team Management P&L Ownership Customer Success EXPERIENCE
RETRO FITNESS, Florham Park, NJ Nov 2017 – Mar 2020 Acquired Retro Fitness Franchise in Florham Park and operated the small business on a full-time basis with over $1.4M in annual revenue and a staff of over 30 FT/PT employees Owner/Operator
• Oversee and manage all aspects of the business including Sales, Customer Service, Marketing, Operations, Finance, Human Resources and New Products & Services.
• Increased revenues by 20% through new prospecting & sales tools, setting OKR process, hiring and retaining top talent & launching new customer programs
• Directly manage all Marketing campaigns for SEO, PPC, Social, Email, Print, SMS, Facebook & Instagram
• Recruit & Manage a team of over 30 full-time and part-time employees across four departments. Strong focus on customer satisfaction, loyalty, and follow up resulting in top tier performance and high NPS score
CHEETAH DIGITAL, INC., New York, NY 2016 - 2017
Formerly known as Experian Marketing Services, provides a cross-channel marketing platform that enables marketers to activate their data and engage with their customers in various channels Director, Global Product Management & Marketing
• Initiated and executed product strategy & roadmap to enhance SaaS based cross-channel marketing platform with over $150M in annual revenue
• Managed a team of product owners and worked with scrum teams through agile process to manage backlog, user stories, UX design, quality assurance and product delivery
• Led partner integration projects with third-party platforms such as ecommerce, mobile, social, content, CRM and multi-channel marketing platforms
• Worked with Sales, Pre-Sales & Clients to support new deals, client renewals, demos, beta testing & product adoption resulting in over $30M incremental revenue
• Built and managed go-to-market strategy for new product launches, product messaging, analyze competitive landscape & identify new solutions to build or partner ROCKET FUEL, INC., New York, NY 2014-2015
Programmatic Marketing Platform leveraging Big Data & Artificial Intelligence to offer Data Management Platform (DMP) and a Demand Side Platform (DSP) to Marketers Director, Business Development & Strategic Partnerships
• Led Enterprise software partnership team and strategy focusing on marketing technologies including email, search, mobile, social, CRM and multi-channel platforms
• Established strategic partnerships with market leaders such as Salesforce, IBM, Marketo
& Adobe resulting in incremental revenue of over $5M from new and existing clients
• Planned roadmap and launched 5 new solutions to market by managing Agile product development and API integrations with internal and partner teams
• Managed partnerships with over 15 partners supporting annual revenue of over $20M IPC SYSTEMS, INC., Jersey City, NJ 2008-2014
Solutions for Trading Communications and Connectivity to global Financial Services markets Senior Product Manager
• Led product team and go-to-market strategy for real-time communications solutions including desktop and mobile applications, web services API’s, data analytics and enabling platform with annual revenues of over $50M
• Defined product requirements, uses stories and worked closely with development teams on product backlog, product architecture, UX design, specifications and testing
• Managed P&L and developed business cases including pricing, budget and resources resulting in improved EBITDA of over 25%
• Developed and managed strategic partnerships for new business opportunities and launch joint partner solutions leveraging to generate over $10M incremental sales
• Supported strategic customer relationships and sales process resulting in annual sales increase of $4M and incremental customer ROI of over 30%
• Built consensus and influence C-Suite and stakeholders on product strategy and launch of 5 key products to maintain competitive advantage and product differentiation NET2PHONE, INC./IDT TELECOM, Newark, NJ 2004-2008
IP Telephony & Telecommunications services provider in domestic and international markets Product Manager
• Spearheaded product and go-to-market strategies for over 8 Mobile, IoT & IP Telephony products with annual global sales of over $15M
• Attained savings of over $3M through relationship management and pricing negotiation with vendors
• Engaged with domestic & international clients for implementation, training and support EDUCATION
COLUMBIA BUSINESS SCHOOL, New York, NY 2014
MBA - Executive Program
NEW JERSEY INSTITUTE OF TECHNOLOGY, Newark, NJ 2004 B.S. - Computer Engineering with Cum Laude
ADDITIONAL INFORMATION
Patents: User interface displaying communication information – US 8805714 B2 Sentiment Analysis - US 9208502 B2
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