Mechanical Engineer Sales
Resume:
Aravind B
Bachelor of Mechanical Engineering No. 6.7.8, Rahul Residency,
Mukthamji Street,
Alandur, Chennai – 600016.
:**********.****@*****.***
Objective
Looking for an opportunity to bring enthusiasm and expertise to the forefront of a leading automotive company’s product planning team through both customer analysis and industry driven initiatives
Skills Summary:
Domain Expertise
Product Planner – Industry & Customer Analysis (Automobile)
Total Industrial Experience
5 years (As of March 2020)
Educational Qualification:
Degree and Date
Institute
Major and Specialization
Bachelor’s Degree in Mechanical Engineering (2014)
Chennai institute of technology, Anna University, Chennai
Mechanical Engineer
Employment Summary:
Dates
Organization
Role
July 2018 to Till Date
Renault Nissan Technology and Business Centre India Pvt Ltd
Product planner – Industry & Customer Analyst
April 2015 to July2018
EASI Engineering
Onsite: Renault Nissan Technology and Business Centre India Pvt Ltd
Compliance Engineer
Projects Handled in Renault Nissan:
Project Handled
Responsibility
Connected Car Study
Analysed the connected car services in Indian PV Market & benchmarking from the OEM’s in India to understand the Indian market and Identified the unmet needs for Indian market in connected car services to understand the scope of improvement for Nissan Connect Application
Dealership Benchmarking
Analyse competitor dealerships and benchmark for the improvements of Nissan dealership and take input on offers provided by OEMs, key changes in the dealership during festive season to improve sales
India market understanding survey
Market research with focus on future demand, changing market dynamics & Competitor trend to forecast future opportunity for Nissan. Hypothesis derived from the new car buyer survey (NCBS) was verified with the customers directly. Key points were identified, and those inputs were given to the management for taking the future needful actions.
Compact SUV Research
Designed questionnaire and executed a market study on fastest growing segment (Compact Crossover) in Indian Passenger Vehicle Industry & explore opportunity for Renault & Nissan. Identified the key reasons for acceptability of Compact SUV Body shape & Product acceptance by conducting group discussions among the respondents. Key understanding of need-gaps in the segments and inputs for Renault & Nissan for future model planning were shortlisted from this market study.
Teiban (Basic requirements)
Identifying minimum requirements (Features & Performance) for various segments for Renault Nissan for future model planning (Management Direction: Every Car launch in future must meet Teiban; this shows the success of the proposal study).
Projects Handled in Easi:
Project Handled
Country
Responsibility
Nissan Aftersales
France, Japan, India, North America
Compliance Management, REACH Analysis
Lifetime Management Activity - ELV
England
Compliance Management, BOM Analysis
Renault Aftersales
France
Compliance Management
Nissan Infiniti
Mexico
Compliance Management, BOM Analysis
Experience Profile:
Key Responsibilities
In RNTBCI
Monthly market updates – Preparing monthly retail and whole sales report and presenting it to top level management to understand Renault & Nissan’s market position and to identify the area of improvements
Weekly Market Updates: Preparing Alternative weekly reports on going topics of Industry and competitors from Media & magazines (Auto car & ET auto) and report to top management
Alliance sales performance – Every CY- H1, H2 & FY- Q2, Q4 reports prepared with complete sales analysis of all OEM’s, Renault Nissan alliance ranking and highlighting the positives and negatives of each OEM (Report will be presented in the MD / VP - town hall meetings and published in company newsletter)
Competitor analysis – Benchmarking of competitor models and evaluating the competitiveness of Nissan product. Analyzing the change points and suggesting new ideas and area of improvements to the management for maintaining market competitiveness
Customer analysis – Understanding the customer requirements based on the current market trend and updating the product line up based on the collected voice of the customers. Feature mapping based on the customer requirements & competitor analysis
Understand Customer, Competitor, Circumstance (3C) requirements for Indian Market through Market Research and facilitate stakeholders by data driven decision making.
New car buyer survey (NCBS) and Initial quality study (IQS) – Analysis of survey data to derive customer insights, demography, purchase process, reason for purchase and mainly reject reasons for understanding the competitiveness of the product among the major players in the market
Conduct Market & Customer focused research (Qualitative & Quantitative) to verify hypothesis & manipulate them as strategic inputs for Product Planning & R&D Team for improving their products and thereby uplifting the brand image
Product bulletin: For new launches/ Upcoming models in passenger vehicle market for differentiating the new model from the old model and benchmarking competitor vehicles for understanding the value of the products in depth
Monitor Market: Monitor Indian market on regulation standard changes, update GNCAP or NCAP results to the management, New Launches of competitor vehicle and their key features, Price Hike on models
Key Responsibilities
In Easi Engineering
Responsible for bill of materials analysis – Differentiate/ split Make parts & Buy parts
BUY Parts - Supplier follow-up, validation of IMDS sheet, tracking of prohibited substances
MAKE parts - Internal creation, In-house analysis
Study drawing and fetch the necessary information for the project
REACH analysis - Analysis of SVHCs in the parts once in six months
REACH Registration and notification activities
SoC (Substances of Concern) analysis – Investigating the usage
RRR calculation
Weekly Video conferencing with Counterparts presenting the project updates
Weekly meeting with team to cascade the work/ project updates
Troubleshooting the issues faced in the regular activities and supplier concerns.
Training supplier on IMDS and Environmental regulations.
Languages Known:
1.English
2.Tamil
3.German - (Completed A1 and A2 level in Goethe Institut, Chennai)
Personal Dossier:
Name : Aravind
Father’s Name : E. Babu
Date of Birth : 09-07-1992
Permanent address : No. 6 Eswaran koil street, Alandur, Chennai - 600016.
Marital Status : Single
Declaration:
Hereby I declare that all the above given information is true to the best of my knowledge.
Yours faithfully,
(Aravind B)
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