Product

Toni Ann Hazzard

*********@*****.*** * 914-***-****

PRODUCT DEVELOPMENT / SOURCING / SALES / BUYING / MANAGEMENT

SUMMARY OF QUALIFICATIONS:

Extensive knowledge and mastery of the product development lifecycle; innovation, designing, sourcing, and costing through to product launch

Through visionary creativity, have created thousands of products and packaging including watches, fashion accessories, readers, giftware, fashion décor and premium / promotional items

Solid and proven sales expertise and long-term relationships dealing directly with leading retail, catalog and e-commerce buyers

Experienced global sourcing proficiency among a vast array of countries and products

Successful profitable growth and management of numerous national and specialty accounts, ranging from $100k to $4 million in sales per account and annual increases from 10% to 253%

Highly adaptable professional adept in utilizing market research and strong analytical business skills to increase sales, diversify product offerings and expand into new categories of business

A loyal, honest and dedicated team leader that thrives in a fast-paced environment and empowers others through a collaborative attitude and a results’ driven personality to ensure a place in today’s ever-changing retail landscape

SKILLS & ACCOMPLISHMENTS:

Responsible for the product lifecycle management for several of the largest US Catalog companies; including sourcing, product development, pricing, and strategic planning. Product categories including watches, jewelry, readers, handbags and premium items producing annual sales over $1 million for each account

Strong retail buyer relationships, built on years of honest partnership and transparency, have generated new business opportunities and substantial growth; including several e-commerce and subscription box companies

Acquired multiple, highly profitable, new clients over the last several years and expanded areas of business including craft stores, and promotional/casino clients with first year sales ranging from $500k to $3 million per account

Strong aptitude for composing and disseminating information from trend research, market insights and selling reports in order to prioritize and quickly adapt to new opportunities

Veteran traveler throughout Asia, Europe and USA for Sourcing/ Development Trips, Factory Visits, and Trade Shows/Conferences

Extensive visual merchandising experience including tradeshow and showroom builds/set up

Marketing experience working with ecommerce clients on merchandising direction, planning, advertising layouts, and promotional strategies.

EXPERIENCE HISTORY:

Pavana USA, Inc. - New York, NY 2009-Present

Vice President - Fashion Accessories

٠Responsible for all facets of the companies’ product development department, from innovation, pricing analysis, directing overseas office, merchandising and buyer presentations.

٠Handle daily sales and client management for numerous accounts with a strong focus on financial analysis to be able to better manage assortments and inventory. Utilize this information to project growth opportunities, new product categories and brand collaborations

٠Oversee the organization of production, sampling and shipping of goods from overseas office

٠Daily management of multiple sales, support and logistical staff

٠Key Accounts include; Publishers Clearing House, Michaels, Sears/Kmart, Starcrest Catalogs, Cititrends, Discount Retailers, and numerous Promotional & Private Label Accounts and Bridal and Mens Subscription Box Companies

Concepts In Time, New York, NY/ Ewatch Factory, New Rochelle NY 2003 – 2009

Watch & Jewelry Product Development Consultant

٠Hired to identify new business opportunities and subsequently direct all design/development initiatives

٠Managed daily communications regarding development, production and shipping with multiple factories for the Watch/Accessory business

٠Provided sales team with all products, packaging and marketing materials for buyer meetings and market week

٠Worked with multiple licensors on negotiations, product designs, and presentations for watches (including Disney)

MZ Berger - New York, NY 1998-2003

Senior Product Manager

٠Handled all areas of product development, price negotiations and profitability analysis for Mid-Tier Department Stores including Macys and JC Penny, as well as Promotional retailers, including Target and Walmart; with sales totaling over $12 Million

٠Developed and created unique watches and accessories for HSN/QVC and Personalities, with annual sales over $4 Million

٠Spearheaded the trend research and development of all fashion related items for company sales team

Adrianna Pappell - New York, NY 1997-1998

Sales Executive

٠Responsible for new line development and sales management for Social Occasion Dresses for Dillards Department Stores and multiple specialty store accounts (Dallas Mart)

٠Assisted management with the design and sourcing of products from overseas factories

Macy’s Product Development- New York, NY 1994-1997

Associate Product Manager

٠Handled product development, pricing negotiations and overseas vendor relationships for multiple product categories including China, Crystal, Flatware, Giftware, Candles, Acrylic and Promotional Plush items

٠Accountable for all margin analysis and sales reporting to Senior Management

٠Managed all visual merchandising and presentations for upper management and buyer meetings

٠Expanded existing private label business through new resources /travel to Mexico, Asia and Europe

EDUCATIONAL BACKGROUND:

Laboratory Institute of Merchandising – New York, NY

Bachelor Of Professional Studies in Fashion Merchandising Management / Graduated with Highest Honors – 3.9 GPA

COMPUTER SKILLS:

Windows Environment – Excel, Power Point, Adobe Photo Shop and specialized client systems

We are what we repeatedly do.

Excellence, therefore is not an act but a habit - Aristotle

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