Marketing Director / Account Director

SARAH PEPIN

**** **** **** ** #***· Minneapolis, MN · 55416 · 612-***-**** · *******@*****.***

PROFILE

Experienced Marketing Executive with a demonstrated history of success in the marketing, brand, tech and communications industry. Highly skilled in Digital Strategy and Marketing, Public Relations,Integrated Marketing, Retail, Strategy Development, Product Development/Launch and Brand Experience.

Passion for people and loud talkers.

EXPERIENCE

Dell EMC / Dell Blue Austin, TX

Account Director + Digital Strategist, Social Media Team

2017-2020

Developed Dell’s Social Media content team from the ground up – creating original content for the consumer, small business, gaming and Alienware lines of business for Dell EMC.

Led the team in creating content and videos for all product launches, social holidays and events such as CES, SXSW, E3, PAXWest, PAXEast, ComicCon, IFA, TwitchCon and multiple Small Business events across the year.

Developed social strategies for posts and videos across all Dell EMC, Alienware, Small Business social platforms - including Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

Set up continual data mining efforts to view metrics, as well as follow-up reactionary digital marketing campaigns to capture new audiences or garner more impressions.

Sarah Pepin Consulting Minneapolis, MN

Marketing / Digital Director

2013-2017

Agencies: Preston Kelly, Periscope

Managed strategic planning, creative development, production and social campaigns for InSinkErator, Health Partners, Nickelodeon Universe, Health Partners, Medtronic and Be the Match non-profit.

Spearheaded the new business pitch for Roundy’s Supermarkets billion dollar business. Created a revenue-driving business development plan for their marquee brand in Chicago, and presented a brand and Public Relations overhaul for their value-based stores in Milwaukee.

Businesses: Target, World Marketing Group, Optum, CVS, Dakota Jazz Club, Six Degrees Studio, Free Arts

Created strategic marketing and communication plans for World Marketing Group for their key clients by region, which doubled new business over previous year.

Developed social and PR campaigns for local CVS stores to generate awareness and drive traffic, which doubled visits within a month of campaign launch.

Generated marketing & communication plans targeted at separate audiences for the well-established Dakota Jazz Club and their new club, Vieux Carre -- which differentiated each club as their own.

Created social marketing plan & creative messaging for Six Degrees studio, which increased new client visits by 25% and reinforced loyal influencer base.

Developed youth arts programs, events and public relations for Free Arts.

Fallon Worldwide Minneapolis, MN

Account Director

2009-2013

Clients included: Traveler’s Insurance, Charter Communications, Chrysler, BW3

Led strategic planning and creative development of the 2009 Travelers campaign, noted as

USA Today and AdWeek’s “Best Advertising of the Year,” which led to acquiring an additional

20 million of their business.

Stepped in and led the team to develop the campaign that won the 30 million dollar pitch for the third largest cable provider in the country, Charter Communications. Campaign included heavy TV,

direct mail & email marketing. Immersed myself into their company and merged their consumer and business advertising for the first time.

Developed and produced Chrysler’s initial post-bailout TV campaign and eventual 200 billion

account win.

TBWA\Chiat\Day Los Angeles, CA

Account Director

2005-2009

Clients included: PlayStation, Apple, Pioneer Electronics, Nissan

Managed global rebranding effort for Pioneer Electronics’ launch of their new plasma around the world - including brand strategy, consumer research, corporate identity and worldwide advertising. After two months on the business, requested by Clients to be the US lead.

Directed the launch of PlayStation Portable (PSP), a non-traditional multi-TV spot, outdoor, direct mail, email & viral campaign – considered Sony’s most successful launch. Also involved in strategic planning for PS3 launch, as well as strategic portfolio management for their three platforms.

oDay-to-day management of large account team and strategic partner to Chiat’s second largest planning and media team, behind Apple.

oStrategic planning & creative development lead for PSP – including brand campaign & launch of 20+ game titles. All efforts included TV and a heavy online presence.

Fallon Worldwide Minneapolis, MN

Account Supervisor

1999-2005

Clients included: Citibank, BMW, Subway, Lee Jeans, Holiday Inn Express, Nuveen Investments

Involved with the management of Citbank’s 200 million account and the continued success of the “Live Richly” campaign. Recognized with helping turn morale around within an overworked, disheartened team. Helped foster strategy and creative development, as well as production.

Managed Subway’s 250 million business. Led the creative development and production for TV, print and online efforts – producing upwards of 40 executions every 12 weeks. Also heavily involved in coordinating local agencies nationally and internationally in all efforts – including TV, online, direct mail and email.

Developed the reinvigoration of a venerable American jeans brand with one of the most successful men’s launch in Lee’s history: Lee Dungarees & Buddy Lee. Repositioned women’s business from “my mom’s jeans” into category launch of One True Fit – aligning with Kohl’s & JC Penney’s.

EDUCATION

University of Wisconsin-Madison, Madison, WI

Bachelor of Arts: Advertising, Broadcast News, Public Relations, News Writing; Pre-Law

Least active member of Gamma Phi Beta

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