Christopher John Careccia 908-***-****

Hoboken, NJ 07030 adegq7@r.postjobfree.com www.linkedin.com/in/christopher-careccia

Innovative and analytical professional with over seven years of experience transforming retail and traditional marketing concepts into quantifiable higher customer counts, sales, and customer retention.

Brand Marketing Digital Strategy Project Management Email Marketing Public Relations Analytics & Reporting Copywriting HTML Microsoft Office

Professional Overview

Tough mudder, Brooklyn, NY Nov 2018 – Feb 2020

Senior Brand Associate

Implementation of 8-12 year-long marketing initiatives around Tough Mudder’s five brands resulting in 10% growth of participants and sales.

Facilitate cross-channel campaign management, overseeing email, eCommerce, Social Media and Paid Media managers in establishment of marketing materials for campaigns, sales promotions, and product launches.

Liaise with Vice Presidents and Directors on ideation and implementation of new obstacle innovation, venue locations, customer value products and merchandise.

Supervise PR agency through activation of key business initiatives, including 20 national brand partnerships, launch of two new product offerings and industry-wide tentpole moments.

Lead team of 250 Tough Mudder Ambassadors on key sponsor activations and brand awareness driving initiatives.

Support the development and deployment of 1-2 year-long digital marketing strategy campaigns to reach our business objectives.

Brand Associate April 2017- Nov 2018

Lead global marketing strategy across owned, earned and paid media channels for Tough Mudder's brand portfolio which includes 40 events across 3 countries and 8 affiliate markets.

Lead cross-functional team of 10 to ensure a seamless, omni-channel experience and achieve key business objectives.

Facilitate and optimize event-level launch process for 27 North American events, working with key stakeholders from venue and course directors to eCommerce, email and social to ensure timely execution.

Ownership of the Race Series year-long marketing initiative including overall sports narrative, sales driving promotions, brand exposure and product launches.

Sleepy’s, Hicksville, NY Sept 2015 – Dec 2016

Marketing Associate Manager

Evaluated sales trends, tracked competitive activity and customized marketing plans in support of regional revenue goals.

Executed a $250,000 budget for the Southern Division in fulfillment of partnerships, out-of-home marketing, traditional and digital marketing resulting in 5% gross sales growth.

Spearheaded numerous marketing campaigns, product promotions, and direct mail campaigns concurrently through broad communication among the merchandising, creative, and media team resulting in increased year over year traffic and revenue.

Lead on localized sponsorships and partnerships with Minor League Baseball Organizations and Apartment Complexes resulting in additional $100,000 in direct sales.

Modell’s Sporting Goods, New York, NY April 2015 - Sept 2015

Regional Marketing Supervisor

Oversaw two Community Ambassadors from New Jersey to Massachusetts, originating contracts with sports agents for marketing and grand opening store events (Eric Decker, Prince Amukamara, Landon Collins).

Arranged sponsorships with area youth groups, non-profit organizations, and schools. Maximized social media channels to cement customer engagement and publicize specific events and products.

Promoted from Community Ambassador after holding this position from October 2012 – March 2015.

Education

B.S. in Business Administration/Double Major: Marketing/Sports Marketing, Saint Joseph’s University, Philadelphia, PA

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