Stanley Nwobi
( * * * ) * * * - * * * * • s ta n l e y. n w o bi @ g m a i l . c o m • www.linkedin.com/in/stanleynwobi
Senior Marketing Professional & Field Tour Manager
Multi-faceted professional eager to advance within this industry and collaborate with management to improve marketing strategies. Key area of focus is structuring and managing effective marketing programs while ensuring
competitive advantages and alluring media recognition from major industry sources such as
print, TV, and radio. Driving brand performance through the roof with flawless execution
of events intended to enhance, improve, and reinforce market campaigns
— Areas of Key Emphasis —
•Sales & Marketing Campaigns
•Team Leadership
•Client & Community Relations
•Product Positioning
•Performance Forecasting
•Social Media Optimization
•Market Research
•Public Speaking & Presentations
•Critical-Thinking
Signature Achievements
Recognized as a Top 5 Key Sales Performer in the company for achieving highest revenue growth.
Successfully managed the region to #3 on the sports drink chart. Utilized cost-cutting measures to secure economic stability.
Ranked as a #2 Market Manager in 2017 due to optimal performance, salesmanship, and productivity.
Launched major marketing initiatives to publicize the start of regional/national events.
Professional Experience
Market Manger – Texas Region Body Armor Sports Drink 4/2015 – 3/2019
Running the event division for the 3rd largest sports drink company in the world. Taking care of the logistics, contracts, consumer engagements. Making the connection with consumers/ companies to sales team for continuous service with Body Armor. Catering to top tier pro athletes in the region who I have to personally keep in contact with…including Dez Bryant, Skylar Diggins, Danny Green, Marcus Smart, etc.
Additional Key Accomplishments & Responsibilities:
oManaging 20 employees
oRunning top tier national events
oManaging accounts in Dallas, San Antonio, Houston, Austin, Oklahoma City
Market Manager Fresh Empire, Dallas, TX 1/2013 – 3/2015
Coordinated all aspects of fundraising and community events by developing and managing budgets, soliciting donations, negotiating vendor contracts and securing high-profile speakers for Anti Tobacco Campaigns targeting urban teens in North Texas
Additional Key Accomplishments & Responsibilities:
Managed 25-35 employees
Secured sponsorship programs resulting in an additional $30K in revenue per month
Analysis of weekly and monthly reports to insure achievement of market goals and metrics
Managed collaborative events with hip-hop artists such as: Chance the Rapper, Sage The Gemini, Jeremih, Drake, and 2 Chainz
Mobile Tour Marketing Manager Various National Companies
Served as Tour and Market/Field Manager for nationwide programs with an emphasis on promoting awareness for targeted demographics in cities across the country. Managed all aspects of activations, including setup and break down of complex 20’ x 20’ and larger footprints, driving branded program vehicles, leading Assistant Tour
Managers, and all in market staff and labor, payroll, detailed recaps, premiums, repairs,
inventory management, and modification of set pieces and equipment.
Key Accounts :
• NBA, January 2013-October 2015
• Music Choice/AT&T, January 2013-Feb 2014
• Healthy Texas Babies, January 2012-December 2012
• Sony/Spiderman, January 2011-December 2011
• Vans Warped Tour/Nintendo 3DS, January 2010-December 2010
• ESPN, April 2009- April 2010 • BET Awards
• Verigin Mobile Lady Gaga Tour • Microsoft
• Verizon • Directv
• Sprint • Bank of America
• Capital On
Education
Bachelors of Science l Major: Biology/Marketing l Texas Tech University-Lubbock, TX l Graduation: May 2007
Certifications
Sales Platform Basics Badge CRM Basics Badge Accounts & Contacts Badge Salesforce User Tour Badge Fundraising Basics Badge Salesforce Cloud Benefits Salesforce Success Model Salesforce Technology Basics Leads & Opportunities Badge Quick Start: Reports & Dashboards Bade Salesforce Ecosystem Donation Management Badge Service Cloud Basics Badge Chatter Basics Badge Salesforce Ohana Culture Event Monitoring Badge Communities Basics Microsoft Integration Basics Quick Start: Build Your First App Badge Data Management Badge Trust & Diversity & inclusion Strategies Sales Productivity