Sales Financial

JEFFREY G. BRUST

Plano, TX ***** 623-***-**** ****@*******.*** https://www.linkedin.com/in/jeffrey-brust/

FINANCIAL OPERATIONS LEADERSHIP

Planning & Analysis Data Analytics & Strategy Business Intelligence

Deep financial acumen and extensive operations experience; collaborates with executive teams to identify, evaluate, select, and execute strategies that achieve value-building goals. Able to deliver operational targets through efficiency improvements while strengthening process controls and increasing quality. Proficient at evaluating operating performance, building complex financial models, analyzing trends and providing meaningful analysis of results. Implements financial strategies and directs resources to ensure strategic plans and goals are met while developing and implementing procedures to improve and maintain the financial health and growth of an organization.

Strategic Thought Leader - Distills complex business problems into actionable revenue, efficiency and margin-driven initiatives with a relentless commitment to performance improvement. Conducts insightful financial analysis, resulting in strategic input and targeted advice.

Business Transformation - Provides engaged leadership to increase process efficiency and meet business targets. Strong background in creating and implementing budgeting, forecasting and KPI dashboards to highlight operational success drivers and facilitate change management. Champions continuous improvement, driving inefficiencies out of processes and solutions.

Financial Strategist - Ensures that decision-making processes are infused with relevant financial metrics; establishes effective management tools and KPIs; identifies risk mitigation tools; anticipates and optimizes cash flow requirements; develops and implements financial modeling and strategic planning tools.

Leadership - Determines organizational improvement plan and implements best practices. Aligns to the overall business strategy when driving the direction of the team, projects, and processes. Builds strong, dedicated teams and instills a high-performance, ethical culture.

PROFESSIONAL EXPERIENCE

Essilor of America, Farmers Branch, TX March 2019 – December 2019

DIRECTOR OF STORE PERFORMANCE ANALYTICS

Led strategic planning in support of a start-up retail optical organization of 220 locations and over $80 million in annual gross revenue. Created and communicated all weekly and monthly reporting and analytics used by VP of Operations and regional teams. Designed and introduced multi-level integrated ERP, Performance Review, and Scorecard processes to evaluate objective and subjective performance of staff and multi-unit managers. Developed a monthly business review format to consolidate input from operations, finance, internal partners and senior leadership to align business unit leaders and key contributors and to prioritize resources to optimize revenues and profitability.

Established Operating Expense controls and accountability to reduce spending by approximately 25% without sacrificing operational initiatives or the ability to drive sales.

Identified key operational success drivers, then created weekly reporting and communication down to the District Manager level to create focus through repetition of message. Monthly KPI trends achieved successive month-over-month growth at record levels, creating an additional $500,000 in contribution margin, and favorable revenue and margin variances vs. forecast.

University of Rochester Medical Center, Flaum Eye Institute, Rochester, NY 2015 - 2019

DIRECTOR OF FINANCE, BUSINESS ALLIANCES & RETAIL OPERATIONS

Administration and Finance lead for Ophthalmology with direct responsibility for strategic growth and practice acquisition processes, as well as operational leadership of optical shop locations. Accountable for all financial reporting and analysis, monthly P&L reviews and variance explanations, annual capital and operating budget creation, and presentations to the C-level leadership team. Produced an organizational structure to support a rapid-growth retail business model to include merchandising assortments, pricing strategies, inventory procedures, monthly reporting and annual budgeting.

Full operational and strategic responsibility for six retail optical locations which grew from $1.2 to $3.8 million in annual gross revenue and achieved three consecutive years of double-digit sales growth driven by a focus on optician KPIs tied to improving product knowledge and ASP.

JEFFREY G. BRUST 623-***-**** ****@*******.*** PAGE 2

Monroe Veterinary Associates, Rochester, NY 2012 - 2015

DIRECTOR OF FINANCIAL OPERATIONS

Ensured that appropriate performance measures captured and analyzed financial information about operations and generated reports for all levels of management. Responsible for the daily financial oversight of the largest privately held veterinary association in the US with annual revenue of over $30 million. Implemented budget and forecasting processes for sales, profitability, cash flow and capital expenditures. Created profitability impact analysis for such issues as Minimum Wage increases and the Affordable Care Act.

Developed shareholder, director and associate long-term incentive compensation models.

Executed new business analysis for potential acquisitions or service offering extensions such as retail or prescription drug sales, grooming services and pet boarding.

PetSmart, Inc., Phoenix, AZ 2007 - 2012

SENIOR DIRECTOR OF FINANCE, STORE OPERATIONS & SERVICES

Finance business partner to Store Operations, leading a team of 16 individuals responsible for supporting 1,280 stores in the US and Canada with annual sales of over $6.5 billion. Weekly and monthly scorecards created to enable leadership to focus on 17 key business drivers and to grade performance relative to established benchmarks. Store-level labor reporting created and rolled out to provide store-level insight into scheduling efficiency, average wage rate compliance and overtime usage.

Improvements in store labor and expense controls through partnership with field operators contributed to over 120 bps of expense reduction from 2008-10, enabling the company to produce year-over-year EPS growth through the recession.

Created and implemented a bottom-up annual budget process to increase the precision of store level planning. Accuracy measurements improved by 25-50% year-over-year for each of the 2008 through 2011 planning cycles.

Cracker Barrel Old Country Store, Lebanon, TN 2006 - 2007

DIRECTOR OF FINANCIAL PLANNING AND ANALYSIS

Responsible for directing the operational support functions for a 567-unit company with annualized total restaurant and retail sales of $2.4 billion including periodic reporting and analytical functions. Led or supported initiatives included in corporate strategic planning targeting process simplification, product development and prototype modeling.

Feed The People, LLC, Madison, GA 2005 - 2006

CO-FOUNDER AND MANAGING PARTNER

Start-up restaurant company consisting of three properties and annual sales of $400,000.

Don Pablo’s & Hops Restaurants, Madison, GA 2000 - 2005

VICE PRESIDENT – FINANCE & STORE SYSTEMS / DIVISION CONTROLLER

Department head and senior team leader, accountable for the financial activities of a 157 restaurant casual dining chain with annual sales of $350 million. Managed Accounts Payable, Cash Management, Capital Allocation, Financial Analysis and all other Accounting or Finance related activities.

Produced negative cash flow and underperforming restaurant analysis for use in balance sheet restructuring prior to and during bankruptcy proceedings. Primary liaison with interim CEO, outside consultants and Board advisors on business plan analysis and organizational restructuring.

Conducted payback analysis on marketing initiatives and provided quantitative feedback on new menu item tests and impact studies for recruiting and human resources. Quantified the cost per hire based on turnover and training expenses.

EDUCATION

Master of Science, Business Administration University of Rochester Rochester, NY 2019

Bachelor of Science, Business Administration Bryant College Smithfield, RI

CORE COMPETENCIES

Capital Expenditure Planning - Results Analysis - KPI Measurement/Evaluation - Prototype Modeling

Continuous Improvement - ERP - Forecasting - Auditing - Product Development - Acquisitions

Asset Management - Budgeting - Due Diligence - Training & Mentoring - Cost Management

Revenue Assessment - ROI - Reporting - P&L - Pricing - Variance Analysis - Negotiations

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