Susan Horvath Home Office 905-***-**** Mobile: *** 320--5689 79 Chatsworth Crescent, Waterdown, ON ******@******.***
Pharmaceutical Sales Professional Summary
Highly creative, motivated, having integrity, passion, respect, goal oriented leader, forward thinking business builder/leader that aspires to improve the health of patients. A keen sense of accountability. Excellent problem solving skills, interpersonal relationships and communications. Strongly dedicated aspiring to be the best Specialty Representative with an excellent record of strong performance in sales (rated #1 in North America) thus providing quality customer and patient care. Adept at multi-tasking, providing solutions and answers for the Neurologist, patients, family concerns sensitively and professionally. I have a formidable record of attaining revenue targets profitability, business growth and development within multiple areas in rapidly changing environments. I possess a keen understanding of critical business drivers all while seizing control of critical problem areas and delivering on customer, team and corporate commitments and values. I strive in competitive/complex selling environment. My forte/passion is Neurology. I am extremely knowledgeable in the fields of Muscular Sclerosis, Movement Disorders i.e. Parkinson’s, Restless Leg Syndrome, Headache. Epilepsy, Dementia, Stroke, Depression. I have also sold pharmaceuticals in such areas of Gastroenterology, Oncology, Nephrology, Immunology and Anesthesia. I know when to close. Thrive on learning new concepts and ideas. Lastly, I have a current diploma as a Nursing Care Assistant and have worked in hospitals, long term care facilities and palliative care. Driving organizational growth and profitability for small, midsize and fortune 500 companies. Passionate about the people we help to treat to improve their quality of life.
CORE COMPETENCIES and Area of Expertise
Neurology
Integrity
Attention to Detail
Making positive changes in the workplace
Relationship Building
Closing
Exceptional listening skills
Goal Setting
Attention to detail
Relationship Building
Team Player
CRM
Excellent knowledge of neurological systems, medications, diagnosis + treatment
Knowing my competitors
Strong clinical background
Consultative selling and contract negotiations
Strategic Market Planning, Planning, Forecasting and Budgeting
Organizational leadership
End of care (palliative Care) needs
Superior abilities working independent
PROFESSIONAL EXPERIENCE
ICA 10/01/2012-PRESENT
INTERNATIONAL ICA SALES TEAM LEADER
Responsible in Training all the International Caregiver’s such as Nurses, Neurologists, Gerontologists
Designed a “Virtual Visiting Professor on-line Series. This was a CME for the Faculty of Medicine for the Royal College of Physicians and Surgeons
Neurologists presented topics such as Parkinson’s, Restless Leg Syndrome, Seizures in the Elderly and Dementia including Vascular Dementia and Strokes
Priming for cooperation minimizes resistance on the part of the care-giver, improve outcome, lower costs, improves working conditions
Dementia Training, technology, management for Neurologists, long term care is included in long distance learning
Responsible for selling all programs noted above
Speciality Sales – Diagnostic Equipment in Hospitals & Long Term Care Facilities
Holl Diagnostics Incorporated 09/ 2012 – October 2015
Consistently demonstrated superior relationships with Key accounts within my territory
Advised peers, when presenting on how to deliver winning sales strategies
Successfully managed a very large geographical area consisting of 6 provinces
Engaged hospital buyers in consultative sales discussions selling hospital equipment
Leverages KOL’s to gain access in “no see” accounts
Hospital Executive Specialty Representative, Shire Canada Inc. 03/2007 - 09/2012
Achieved 145% above objective for Fosrenol
Completed year at 112% above objective for Mezavant
Completed year at 127% to objective for Shire’s Rare Genetic Disease Portfolio
Won 5 "Circle of Excellence” Presidents Award Trip
Responsible for delivering 2.1 million dollars in business with a portfolio of 2 products & a budget of 10K
Devised & implemented a new, more efficient way to track leads
Published in IMS for outstanding service and business relationships
Key Accomplishments
Successful in obtaining Hospital Formulary Status shortly after its’ launch
Successful in getting Mezavant on the Provincial formulary in the year that it was launched
Recipient of the OK Blue Jays Award
Won the “Presidents Trip Award” for sales
Consistently achieved high sales in promoted products
#1 in the Country for my high sales achievement
Responsible for delivering 2.1 million dollars in business with an annual portfolio of 3 products and a budget of 10 K
Published in the IMS book for building outstanding business relationships and service
Clinical Science Specialist, Genzyme Biotech Inc. 02/2005 - 03/2007
Responsible for the complete coverage of Renagel for all patients in Canada with end stage renal disease
Designed a user friendly website (www.Treatmeplease.ca) providing patients with a forum to access coverage issues not addressed by Government provincial plan
Reversed competitive market-share 20% by focusing efforts on the health risks and safety issues caused by overuse of calcium in renal disease patients Originated a “Clinic Driver Program” to Identify calcium overuse through chart review audits and a private payer reimbursement program focused on my personal sales to drive revenue growth
Organized & directed the first ever “Women in Nephrology” conference, Toronto as a forum to highlight outstanding physicians’ achievements.
Collaborated with the Royal College of Family Physicians and Surgeons to execute a program for Medical Residents
Key Accomplishments:
Organized “Clinic Driver Programs” to identify symptoms of Fabray’s through chart-reviews, audits, private payer reimbursements to drive revenue and growth
Surpassed quota on all Rare Disease Products. Fabrazyme, Aldurazyme, Myozyme
Organized & directed the first ever “Women in Oncology” conference, Toronto as a forum to highlight outstanding physicians’ achievements.
Collaborated with the Royal College of Family Physicians and Surgeons to execute a program that enabled Specialists to attain on-going accreditation. Participants could claim maincert (section 2 or 4) credits as a result of this program
Won the “Presidents Trip for 2005, 2006
GlaxoSmithKline, Executive Neurology/Anesthesiology/ Account Manager 02/1990 – 02/2007
Glaxo-Smith-Kline January, 1990 – February 2007
Anesthesia and Oncology Portfolio
Presented the use & administration of drug therapies by infusion to Anesthetists, Oncologists, & Intensivists in Operating Room
Boosted year over year growth between 24% and 31%
Successfully set up & organized first ever Canadian/America CAN-AM conference on Canadian soil. Objective for meeting was to generate U.S.A. influence over Canadian Anesthetists for FDA approval. Doxicurium was approved soon after in Canada and was put on all hospital formularies Won the Glaxo Welcome CLEAR Award & was recognized for superior sales achievements. This award goes to individuals who displays integrity, business acumen, helping others & leadership,teamwork,
Dual Role: Neuroscience Specialty Rep/Hospital Business Manager, Glaxo Smith Kline 01/1990-02/2005
Developed the first ever “Evidence Based Medicine” A Closer Look at the SSRI portfolio
Responsibilities included the development of speakers for Paxil and the SSRI compound
Held the number one spot for Paxil Sales at 176% to objective and Imitrex at 227% to objective.
Held a large convention for all female psychiatrists called “New Vista’s In Post-Partum Depression” This was a new way to bring female Neurologists and Psychiatrists together to discuss various kinds’ Depression in Women, None Epileptic Seizures for Factitious/Malingering Disorders in female patients
Managed hospital marketing for Migraine and Pain Management by identifying needs of customers and executing project developments for data collection and new business opportunities & partnering with patient advocacy groups
Key Account Specialist-Neurology Portfolio-Epilepsy & Movement Disorders”
Attained 87 credits from the American Academy of Neurology
Developed regional & provincial strategies involving the unmet needs of Specialists via “needs assessments”
Published in IMS book based on feedback from Neurologists, Toronto’s .Movement Disorder Clinic Selchen, Sawa, MacKenzie, Edmeads, Bayer
Called on M.S. Clinics from London, Hamilton, Mississauga, Toronto through to Ottawa including Winnipeg
Worked in conjunction with the M. S Society of Canada
Winner of the President’s Trip Award for 5 consecutive years
Organized an advanced Neonatology course at McMaster University for Management & colleagues of the Specialty Sales force.
Neurology Pain Management Specialty Representative- Migraine Portfolio
Boosted year-over-year growth by strategic goal setting Rolled out & developed a Neurological Conference called “Women, Migraine and Pain Management
Successfully obtained formulary status for corporate products at major academic hospitals through solid focus of P & T members.
Supported the achievement of business goals for field representatives through linkages between key community specialists & local GP/FP; supported educational agendas of field representatives by recruiting, developing and briefing specialists.
Organized and executed successful courses in "Evidenced Based Medicine" for Neurologists in efficacy & pain management
EDUCATION AND PROFESSIONAL DEVELOPMENT
Honors Bachelor of Science (Major: Biology, Minor: Organic Chemistry), Wilfred Laurier University
MBA, Western University
Marketing and Sales Management (Marketing, Sales Management & Economics) Sheridan College of Applied Arts and Technology
Nursing Care Assistant (PSW) Niagara School of Health Care
References Available Upon Request