Regional Sales Manager

Expertise in developing relationships and securing sales within the Foodservice & Retail Industries

Visionary Leader and Top Producing Sales Management Professional with extensive knowledge in large territory management, new business development, and account management. Skilled in dealing within foodservice and retail markets. Increased sales and profits by developing a strong trust with clients, staff, and management from initial contact through implementation. Proven ability to develop employees and excel in challenging and competitive environments.

Key Proficiencies

New Market Development Account Retention Brand Management Competitive Analysis

Restaurant Multi Unit Operations International Sales Staff Development Market Positioning

SalesForce Proficient Strategic Planning Customer Service Sales Forecasting Direct Sales

Professional Networking Team Building Consultative Sales High-Impact Presentations

Professional Experience

Gourmand Pastries San Francisco, CA 05 2018 to Present

Previously branded as BelPastry, Gourmand Pastries is a Belgium Europe production based company specializing in manufacturing laminated pre-proofed frozen doughs for the foodservice and retail industries sold world wide.

Regional Sales Manager - West

Manage and produce sales in the 13 western states comprising of 80% foodservice and 20% retail. Direct Broker network in most markets – Acosta and Affinity Elite and pioneer direct sales in others.

Closed on new business resulting in 11% increase for fiscal 2019 vs 2018. 2020 YTD up 26% YOY

Forced into Distribution new retail and foodservice sales with DPI Portland and Ontario, CA.

Forced into Sysco Sacramento, US Foods Reno and new distributor Bakemark, end user Casinos, resorts and Universities.

Participated in food shows with distributors in Colorado, Arizona and California resulting with new sales and opportunities.

Turning sales around from a 40% YTD deficit to break even in 7 months with reintroducing the line to distributors and end users.

Vie de France Yamazaki – San Francisco, CA 04/2006 to 5/2018

International foodservice & retail bakery manufacturer producing upscale frozen European inspired pastries, breads, doughs, croissants, and desserts.

Regional Sales Manager

Execute strategic sales plans for this high end bakery manufacturer providing doughs and finished bulk goods to food service and retail distribution channels. Oversee and manage expansive territory including Western United States, Alaska, and Canada. Generate optimum sales results through active listening, leading and coaching sales personnel in addition to direct end user responsibility.

Exceed territory profit goal by 106% (2017) through depleting distributor SMR, controlling sample, travel budgets and distributor price exceptions and rebates.

Increase sales 104% generating annual territory revenue to $4.4M (2017). This was accomplished by securing new tier II distribution, personally calling and closing LLO’s and directing sales network. Effectively manage yearly sales plans, secure new accounts, and develop foodservice/retail distributor network.

Successfully train and coach direct sales network. Launched over 20 new product lines through account development, sales training work shops, producing additional distributor account business.

Improve under-performing Canadian Market. Enhance distributor marketing plans and manage U.S. currency conversion rates allowing for profitability growth.

Decrease sales expenditures 10%. Create and implement territory sample and marketing cost-cutting measures while maintaining high customer satisfaction.

Education & Training

Northern Michigan University – Marquette, MI

Music

National Restaurant Association

The Dale Carnegie Course

Graduate Assistant Dale Carnegie Course

Zenger Miller’s Front Line Leadership Work Shops

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