Social Media Marketing

Dylan Levine

*** * **** ******, *** York, NY ****9 917-***-**** adegj1@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Universal McCann, New York, NY May 2019 – March 2020 Senior Associate, Integrated Investment – Coca-Cola

• Oversaw the training and growth of two associates, adapting to individual needs and learning styles

• Worked within multiple platforms to build and manage digital campaigns, monitoring reporting to identify areas for optimization

• Evaluated partner proposals based on brand KPIs, ensuring alignment with strategy and adherence to company mandates. Negotiated final plans to achieve efficiencies

• Established relationships with key partners in order to facilitate open communication regarding platform updates, RFPs, and campaign performance and optimization

• Collaborated with internal and external teams to devise custom content campaigns, with the intention of increasing brand love while maintaining ROI

• Created and delivered campaign presentations and recommendations to clients, prioritizing paid media while aligning strategy to organic efforts

• Managed all billing and financial data to ensure accurate reporting of campaign delivery Universal McCann, New York, NY February 2018 – May 2019 Associate, Integrated Investment – Coca-Cola

• Managed the day-to-day implementation, optimization and performance of active campaigns including document maintenance, trafficking, reporting, analysis, budget management and reconciliation

• Prepared brand wrap reports to be shared with client, packaging all campaign data into a digestible format and providing strategic analysis and future recommendations

• Reviewed billing discrepancies, working with internal finance teams and partners to resolve in a timely manner Cooladata, New York, NY May 2016 – August 2016

Business Development Associate

• Learned and applied sophisticated software for business and user-behavioral analytics

• Compiled, categorized, analyzed, and strategically applied data from a wide variety of eCommerce, news/publications, and gaming companies

• Developed sales/marketing techniques and approaches for specific businesses United Nations (WAFUNIF), New York, NY June 2015 – August 2015 Communications Intern

• Attended United Nations conferences and weekly delegations at UN headquarters, meticulously documenting all meetings and discussions for submission to WAFUNIF president

• Edited and streamlined WAFUNIF website, coordinated social media operations, and systematically organized WAFUNIF records, folders, and other critical papers/information EDUCATION

Tulane University, New Orleans, LA May 2017

Degree: Bachelor of Arts, Communications

Academic Honors: Dean’s List

ADDITIONAL INFORMATION

Interests: Writing, Content Creation, Music, Public Speaking, Law, Media/Broadcast Entertainment, Politics, Comedy

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