Social Media Marketing

DRISHTI DHANDHANIA

New York, NY ***** 929-***-**** ******@***.***

EDUCATION

New York University, College of Arts and Science New York, NY Bachelor of Arts in Economics with a minor in Business studies May 2020 Cumulative GPA: 3.70/4.00

Relevant Coursework: Econometrics, Marketing, Management and Organizations, Psychology, Statistics, Finance, Accounting Honors: University Honors Scholar, Cum Laude, Dean’s List PROFESSIONAL EXPERIENCE

Lubin Lawrence Inc. New York, NY

Consultant Aug 2019 - Present

• Designed visual and verbal stimuli, qualitative surveys, and participant screeners to supplement focus groups for brands like Kind Bar, Truly, Disney XD and UniFirst

• Assisted with new business development activities such as updating the company newsletter, increasing visibility of the organization with blog posts and contributing to proposal development

• Supported Consultants on briefings, case studies, research, pitch decks and targeting brand strategy New York University New York, NY

Research Assistant- NYU’s Social Media and Political Participation Lab Jan 2019 - Dec 2019

• Assisted faculty in creating a software to evaluate the feasibility of Twitter-based election forecasts

• Worked on large-scale data cleaning, transferring, analysis and visualization projects

• Classified 500 social media accounts as bots or humans in the 2016 U.S. election using socio-demographic codebooks Maspeth Welding Startup New York, NY

Strategy Intern June 2019 - Aug 2019

• Participated in a business engagement program to develop analytical, marketing communications, design and production, and con- tent creation skills at a startup incubator

• Drafted the investor presentation, which conveyed the CEO’s vision for the company if a new B2B strategy was implemented

• Created digital media content to generate awareness of the organization’s work Reliance Industries Mumbai, India

Research Intern Jun 2018 - Aug 2018

• Prepared consumer cohorts to target social media users and enhance brand relevance

• Sourced investment opportunities for Jio telecommunications by attending lender meetings and creating company presentations

• Researched multi-channel marketing methods to improve telecom sales and increase conversion rate by 25% LEADERSHIP EXPERIENCE AND SOCIAL WORK

NYU Economics Honors Society New York, NY

Committee member Sep 2018 - May 2020

• Chosen to be a part of a selective program that offers opportunities for students with a collective passion for economics

• Hosted professional events with an array of leaders from top firms in the fields of finance and economics. S.V.K.M. Marketing Society Mumbai, India

President Nov 2015 - Feb 2016

• Voted to manage the organizations budget using the university’s student financial account

• Organized educational events for 200-400 students with all proceeds being used to fund vaccination campaigns in rural India United Nations Service Project Jambrung, Raigad

Chairperson Oct 2014 - May 2016

• Led a team of 20 to set up a computer lab for underprivileged kids to facilitate engagement with technology

• Co-founded a social service project in high school to install washrooms in rural parts of Raigad

• Aided instructor in educating more than 100 students on Microsoft Excel and Powerpoint presentations SKILLS AND INTERESTS

• Skills: R Studio, Google Analytics, Microsoft Powerpoint, Excel, Wordpress, Google Suite, Squarespace, Adobe Creative Suite

• Interests: Hiking, Research, Social Media, Fitness, Healthy cooking

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