L I N D S E Y pakula

As a driven, young professional, I desire to utilize leadership & creative vision to bring innovative, consumer-focused products to market. My passion for communication allows me to analyze data & present information in a visual & effective way. Inspiring collaboration & change management is my passion. Motivated by continuous learning & challenge, I strive to deliver results that continuously exceed stakeholder expectations.

EDUCATION

Product Presentation

Planning

EXPERIENCE

Design Thinking & Reverse Innovation

Communication & Executive Liaison

Conducting A/B Testing to provide most efficient and effective consumer experience through media

Cultivated data resources to build unique marketing solutions through insight development and forecasting

Awarded 2019 Bill Ford’s Thirty Under 30 Fellowship for strate- gic vision associated with Social Entrepreneurship

Appointed to think-tank team to improve Amway’s Idea-to- Market process through Design Thinking & Internal/External Benchmarking

M.B.A., Management

Wayne State University

BS.BA., Marketing & Logistics;

Suma Cum Laude

Central Michigan University

Aug. 2019

GPA: 3.8

Dec. 2015

GPA: 3.9

HISTORY

Design Quality,

FORD MOTOR CO.

Project Mgmt.,

AMWAY

Asphalt Marketing,

MARATHON PETROLEUM

Process Re-Design,

AMWAY

Global Portfolio Planning,

CHRYSLER LLC.

KNOWLEDGE

Liasoned GDIA organization & marketing functions in order to provide compelling Analytics to inform business decisions (Ford)

Analyzed competitive intelligence & consumer insights to pre- sent portfolio recommendations to Upper Management & An- nual Global Summit (Chrysler)

Recognized for presentation & persuasion skills to become ex- ecutive liaison between PMO & Mgmt. to assess internal perfor- mance & improve market segments (Amway)

Compiled interior benchmarking studies & JD Power ratings to identify gaps per the request or Raj Nair (Ford)

Synthesized cross-functional directions to manage existing & future product line complexity, pricing, & orders (FCA)

734-***-**** adegfj@r.postjobfree.com

Analytics

HONORS

Impact 100 Metro Detroit—Executive Board (2020)

Bill Ford’s Thirty Under 30 — Fellow (2019)

Wayne State 25 Under 25 — Inaugural Class (2017) Leadership & People Management

Engaged with leadership stakeholders & provided direction to cross-functional colleagues to develop analytic tool for business

Mentoring WDIA Graduate Intern in Ford culture, career ques- tions, and presentation skills to enable her success in GDIA

Managed stakeholders through controversial $18 million PO process improvement to implement efficient product tracking

(Amway)

Directing Marketing Committee (Impact 100) as Executive Board member to develop and operationalize media/PR strategies 2013

2014

2015

2016

Vehicle Order Mgmt.,

FCA

Marketing Perf. Analyst

FORD MOTOR CO.

2018

GDIA Brand Integration

FORD MOTOR CO.

Digital Marketing Analyst

FORD MOTOR CO.

2020

Market

Research

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