Brand Specialist - Digital Marketing
Resume:
KIMBERLY M. WALKER
**************@*****.***
PROFILE
Recent MBA graduate with experience in Digital Marketing and Project Management. Thrives in fast pace and challenging environment. Looking to apply my skills and education in a Digital Marketing and/or Project Management capacity.
EDUCATION
Pace University New York, NY
Master in Business Administration (MBA) Focus in Marketing Management May 2020
Pace University Pleasantville, NY
Bachelor of Arts (BA), English and Adolescent Education May 2014
RELEVANT MARKETING COURSEWORK
Digital Marketing Customer Intelligence Marketing Research and Survey Methods Consumer and Organizational Buying Behavior
ACADEMIC PROJECTS
Digital Marketing Proposal – Doordash
Created SEO, PPC/display, and social media strategies to increase organic research, optimize paid search, and raise awareness for Doordash
Customer Intelligence Report – TJX Companies, Inc.
Conducted research to understand how TJX Companies collects customer intelligence and how such information is utilized
Recommended marketing strategies that better utilize customer data
WORK EXPERIENCE
Gesture New York, NY
Brand Strategist (3 Month Contract) May 2020 – Present
Plan and manage the Facebook Ad campaigns
Interpret performance of paid ad campaigns and provide insightful analysis
Work with the graphic department to develop content for Gesture’s social media, blog, and email marketing
Conducted a SWOT analysis of the organization, which led to reforming the company’s organizational structure and the implementation of new initiatives
Led a team of 3 to create Gesture’s Republic crowdfunding page, which raised 20% of the funding goal in 4 days
Pace University New York, NY
Supervisor, Student Mail Services September 2017 - Present
•Supervise the daily operations of the University’s 4 student mailrooms for over 3,000 residents
•Responsible for training, scheduling and supervising mailroom staff of over 17 individuals
•Technical support for Mail Services systems (Brynka and Luxer One)
•Assisted with the implementation and development of the Luxer One package delivery system to ensure proper deliveries
•Implemented new package retrieval and return procedures to improve operation efficiency
•Supervise department resource allocations and expenditures to meet budget parameters
•Manage student mail service’s email and help desk account to solve student issues
Pace University Pleasantville, NY
Manager, Welcome Center June 2015 – September 2017
•Conducted information sessions for prospective students and their families about academic programs, university facilities, financial assistance, and the application process to increase enrollment
•Helped increase the conversion rate of prospective students from 50 % to 70%
•Provided administrative support to the coordinators and volunteers involved in the Alumni, Students and Professors Influencing Recruitment and Enrollment program (ASPIRE)
TECHNOLOGY SKILLS
Google Analytics Certified, SEMrush Keyword Research Certified, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Banner Oracle, Slack, Hubspot, Trello, Kronos, Instagram, Twitter, TweetDeck, Facebook Ads, Facebook Audience Insights, SPSS, Tableau, SEMrush, Google Ads, and Simmons Insights
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