Design Researcher/UX Designer

Dori Yeh

dori-yeh.com 808-***-**** *******.**@*****.*** San Francisco, CA

SUMMARY:

UX Researcher with 4+ years of Qualitative and Quantitative statistical research experience specializing in Data Visualization, Information Design, and User Research

Proven ability to successfully plan and execute end-to-end multi-method qualitative research and produce high quality deliverables within tight deadlines

Adept in researching, forecasting, identifying and incorporating consumer needs into user-centered website and mobile designs

An independent self-starter, yet strong at building cross-functional relationships across diverse teams

SKILLS & TOOLS:

Usability Testing Quantitative & Qualitative Research A/B Testing Data Visualization Contextual Inquiry Thematic Analysis Survey Design Qualitative Coding Competitive Analysis Wireframing Lo & Hi Fidelity Prototyping Storytelling Qualitative & Qualitative Data Analysis Information Architecture SPSS Qualtrics UserTesting.com Vocalize Figma Adobe Creative Suite Mandarin Chinese

UX EXPERIENCE:

Levi Strauss & Co., User Experience Insights Analyst (Contract) 12/2019 – 4/2020

Designed and executed product research studies including: usability testing, user interviews, A/B testing, thematic analysis, competitive analysis, survey design, and diary studies

Performed qualitative open-ended coding in Qualtrics, conducted remote and moderated sessions using Usertesting.com, and analyzed quantitative data in visualization tools such as Vocalize

Analyzed and articulated qualitative and quantitative data that enabled internal stakeholders to be actively involved and build user empathy

Collaborated with UX designers, engineers, and product management to identify gaps in the overall UX research strategy and implement enhancements

Effectively presented strategic research insights and recommendations to stakeholders using creative and compelling decks

Safe & Sound, UX Designer 12-hour Hackathon 10/2019

Redesigned website solutions for a nonprofit company to solve user needs and business challenges through information architecture, data visualization, visual design, and prototyping in Figma

Improved customer experience by increasing usability through navigation and labels

Wyne, UX Researcher & Designer 3-week sprint 9/2019

Designed and conducted UX research including 20 user interviews, contextual inquiry, and usability testing to make strategic recommendations for client company Super Stealth

Analyzed qualitative data for patterns and connections, compared gap between Millennials’ wine-drinking expectations and experience

Delivered splash screens, onboarding, palate quiz, and branding strategies using concept sketches, wireframing, and mid to hi-fidelity prototyping in Figma

Persona, UX Researcher & Designer (Concept) 2-week sprint 8/2019

Led user research, content strategy, and art direction for a mobile app designed to improve online reputation for users with criminal backgrounds

Designed UI framework using Figma with wireframes, mid to hi-fidelity prototypes, and product branding strategy

Developed a brief set of brand guidelines to serve as foundation for future brand and marketing communications, including touches on audience, user needs, and company mission

RESEARCH EXPERIENCE:

Graduate Researcher, University of Hawaii at Manoa 8/2016 – 12/2018

Assisted planning, executing, and analyzing results from user testing sessions, survey sends, and A/B tests using quantitative and qualitative research methods, SPSS, and Qualtrics

Composed, edited, and revised multiple proposals and articles for 10+ psychology-based research projects

Presented weekly presentations as primary facilitator on current communication behavioral topics to 15+ graduate division associates

Recruited research participants for several projects, including receiving 150 surveys in “Posttraumatic Growth in Tattooed Individuals”

EDUCATION:

General Assembly, San Francisco, CA 7/2019 – 10/2019

User Experience Design Apprentice

University of Hawaii at Manoa, Honolulu, HI

MA in Communicology (Behavioral Science of Human Communication) 8/2016 – 12/2018

Concentration: Psychological trauma, Subjective age

BA in Communicology (Behavioral Science of Human Communication) 8/2012 – 5/2016

Concentration: Broadcast Journalism & Newswriting

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