Marketing Sales
Resume:
WORK EXPERIENCE
Supported production team with launch activation's, including press send-
outs, press/influencer event invites, and launch mailings. Manage and maintain robust influencer database and media lists. Manage and oversee editorial, sales, production and distribution of 8-16 page content marketing awareness campaigns within USA today, online and industry relevant conferences every 7-10 weeks. Conducted quality prospecting through in-depth market research and pitched Mediaplanet product such as advertisements, infographics, video, sponsored content, etc.) to C-Level Marketing Executives. Drove new and existing business by exceeding sales quotas on daily/weekly/quarterly basis.
Research and develop campaign tone and content to strategically align with advertiser(s) branding initiatives and manage cross platform distribution strategy to successfully reach target audience. Collaborate with journalists, thought leaders, celebrities and associations to create engaging, newsworthy content.
Support in-house production team by coordinating and collecting content Act as main point of contact for over clients with a specific focus on creating, maintaining and growing relationships through timely delivery of all partnership elements and constant communications with clients to ensure expectations are met.
Create and deliver insertion orders and specification documents to ensure the client receives all information to sign and send back in a timely manner. Work directly with digital analytics (scroll depth, scroll rate, active dwell time, CTR,etc.) for online content to measure and study reader engagement as well as identify opportunity areas for improvement. Publisher
MEDIA PLANET PUBLISHING, SEPT 2019 TO PRESENT
Arranged advanced interviews between prospective employers and job candidates.
Worked directly with enterprise level clients as well as Microsoft Certified partners.
Prioritized and organized multiple tasks daily to ensure all deliverables were completed on time with no loss in quality of the work. Gathered, modeled and reported on recruitment and candidate metrics.Screen all applicants based on qualifications and background to meet and exceed rigorous standards.
Maintained compliance with equal employment opportunity laws. Assisted senior management with making key decisions by developing and submitting performance and compensation reports with status updates and improvement recommendations.
Recruitment Consultant
FRANK RECRUITMENT GROUP, SEPT 2018 TO SEPT 2019
SHANNON HIGGINS
M A R K E T I N G & P U B L I C R E L A T I O N S
Worked directly with assisting client needs regarding focus groups and market research analytics.
Screened potential respondents and entered data analytics into a database.
Managed and developed a team of 5 to assist client portfolios. Created booking slips for client bids daily for management to monitor and escalate as necessary.
Conducted client’s focus groups alongside the marketing team from start to finish.
Clients Include: L'Oreal, Estee Lauder, Chanel, Rolex, Patron, Jameson, Nestle, Pampers & many more!
Client Assistant
RRU RESEARCH FUSION FOCUS, MAY 2016 TO SEPT 2018 315 E 93rd St.
New York, New York
**********@*****.***
/shannonkhiggins
C O N T A C T
Bachelors in Business Administration
Minor in Communications & Marketing
Baruch College
Zicklin School of Business
May 2017
E D U C A T I O N
P E R S O N A L
P R O F I L E
To obtain a rewarding and challenging
position, which will allow me to utilize
the knowledge and skills I have
obtained through my work and
educational experiences. I am an
energetic, self-motivated, organized,
dedicated and professional individual
with a demonstrated ability to
successfully manage competing
priorities within a high- pace, high-
stress environment. Ability to work
independently or as an integral part of
a proactive team, while ensuring
quality service. I enjoy challenges and
always strive to exceed expectations in
all aspects of my life. I look forward to
being a positive contribution to any
team and learning from the best in
the industry!
Contact this candidate