WORK EXPERIENCE

Supported production team with launch activation's, including press send-

outs, press/influencer event invites, and launch mailings. Manage and maintain robust influencer database and media lists. Manage and oversee editorial, sales, production and distribution of 8-16 page content marketing awareness campaigns within USA today, online and industry relevant conferences every 7-10 weeks. Conducted quality prospecting through in-depth market research and pitched Mediaplanet product such as advertisements, infographics, video, sponsored content, etc.) to C-Level Marketing Executives. Drove new and existing business by exceeding sales quotas on daily/weekly/quarterly basis.

Research and develop campaign tone and content to strategically align with advertiser(s) branding initiatives and manage cross platform distribution strategy to successfully reach target audience. Collaborate with journalists, thought leaders, celebrities and associations to create engaging, newsworthy content.

Support in-house production team by coordinating and collecting content Act as main point of contact for over clients with a specific focus on creating, maintaining and growing relationships through timely delivery of all partnership elements and constant communications with clients to ensure expectations are met.

Create and deliver insertion orders and specification documents to ensure the client receives all information to sign and send back in a timely manner. Work directly with digital analytics (scroll depth, scroll rate, active dwell time, CTR,etc.) for online content to measure and study reader engagement as well as identify opportunity areas for improvement. Publisher

MEDIA PLANET PUBLISHING, SEPT 2019 TO PRESENT

Arranged advanced interviews between prospective employers and job candidates.

Worked directly with enterprise level clients as well as Microsoft Certified partners.

Prioritized and organized multiple tasks daily to ensure all deliverables were completed on time with no loss in quality of the work. Gathered, modeled and reported on recruitment and candidate metrics.Screen all applicants based on qualifications and background to meet and exceed rigorous standards.

Maintained compliance with equal employment opportunity laws. Assisted senior management with making key decisions by developing and submitting performance and compensation reports with status updates and improvement recommendations.

Recruitment Consultant

FRANK RECRUITMENT GROUP, SEPT 2018 TO SEPT 2019

SHANNON HIGGINS

M A R K E T I N G & P U B L I C R E L A T I O N S

Worked directly with assisting client needs regarding focus groups and market research analytics.

Screened potential respondents and entered data analytics into a database.

Managed and developed a team of 5 to assist client portfolios. Created booking slips for client bids daily for management to monitor and escalate as necessary.

Conducted client’s focus groups alongside the marketing team from start to finish.

Clients Include: L'Oreal, Estee Lauder, Chanel, Rolex, Patron, Jameson, Nestle, Pampers & many more!

Client Assistant

RRU RESEARCH FUSION FOCUS, MAY 2016 TO SEPT 2018 315 E 93rd St.

New York, New York

adeftl@r.postjobfree.com

631-***-****

/shannonkhiggins

C O N T A C T

Bachelors in Business Administration

Minor in Communications & Marketing

Baruch College

Zicklin School of Business

May 2017

E D U C A T I O N

P E R S O N A L

P R O F I L E

To obtain a rewarding and challenging

position, which will allow me to utilize

the knowledge and skills I have

obtained through my work and

educational experiences. I am an

energetic, self-motivated, organized,

dedicated and professional individual

with a demonstrated ability to

successfully manage competing

priorities within a high- pace, high-

stress environment. Ability to work

independently or as an integral part of

a proactive team, while ensuring

quality service. I enjoy challenges and

always strive to exceed expectations in

all aspects of my life. I look forward to

being a positive contribution to any

team and learning from the best in

the industry!

Contact this candidate