Social Media Marketing

Kayla Kiteley

************@*****.***, 647-***-****

** ******* ******, ***********, *** 0A2

EDUCATION

Ryerson University ` January 2019-Present

Publishing Diploma—Publicity and Marketing

SOAS, University of London, UK ` 2018 - 2019

MSc Development Studies

University of Windsor, Canada 2011 - 2015

BA Honours International Relations and Development Studies

Specialization: Middle East and Islamic Studies.

EXPERIENCE

Afghanistan and Central Asian Association London, United Kingdom

Political Communications Intern Nov 2018-Jan 2019

Reached out to embassies and local government members to seek fundraising support

Independently drafted an Expression of Interest for a bid on a local community centre so the organisation could expand its outreach

Assisted in organizing and running weekend classes for the children of immigrants and migrants

Assisted the team with travel logistics in preparation for an international refugee conference

Responsible for reaching out to prominent subject matter experts for refugees and asylum seekers, arranging accommodations and the venue with the Swedish conference team

Globalteer: Non-profit UK Charity Cusco, Peru

Social Media & Marketing Intern Mar 2018–May 2018

Promoted volunteer packages to student union groups at universities in the United Kingdom

Responsible for creating engaging content for Facebook as well as Instagram and interacting with members on these platforms

Created blog articles for the Globalteer website (available to send links) about volunteer experiences and animal welfare issues

Learned marketing optimization skills, SEO, social media analytics

Analyzed content performance data on different platforms and made adjustments to ensure additional social media interest for the Globalteer brand

Applications used: Facebook, Instagram, Hootsuite, Adobe, Google Drive, Outlook, Google Analytics

SLP Pukinchon Incheon, South Korea

English Language Teacher 2015–2017

Organized teaching resources to ensure all classrooms operated efficiently

Prepared and constructed lesson plans which included worksheets, Powerpoint presentations and cumulative tests to teach University level World History to the Advanced Placement class

Indigo Windsor, Ontario

Customer Experience Representative May-Aug 2015

Assisted customers with book and lifestyle shopping

Helped increase store revenue by using knowledge of new releases, best sellers, highly anticipate reads to help customers make better buying decisions

SPECIAL PROJECTS

Kayla's Bookish Life (@kaylasbookishlife)

Instagram Influencer Account April 2018 - Present

Gained over 2K followers in 16 months of creating the account

Reposted in stories or posts by: Indigo, Our Shared Shelf (Emma Watson's book club), Sonali Dev, Zahra Hankir, Beth O’Leary, Chanel Cleeton, Christina Lauren, Soniah Kamal, HarperCollins, NetGalley

Reviewed over 170 books from several genres and a variety of authors

Received Advanced Reader Copies from different publishers: St. Martin’s Press, HarperCollins, Berkley, Simon and Schuster Canada, Gallery Books

Hosted Giveaways with Canadian businesses like Do Good Paper Co and Publishers like Grand Central Pub.

Created IGTV videos

Experience navigating and posting on Netgalley, Edelweiss

Teach North Korean Refugees Seoul, South Korea

Volunteer Teacher 2015–2016

Coached students in preparation for speech competitions

Taught English to refugees looking to integrate into South Korean society

University of Windsor Model United Nations Windsor, Ontario

VP Debates and Training 2014–2015

Researched prominent world events and drafted Simulation guides for meetings

Trained over 100 delegates in debating rules and procedures for North American debate competitions including Harvard and UChicago.

Assisted in spearheading the first high school Model United Nations conference in the Windsor region

SKILLS:

Technical Skills: MSWord, Excel, Powerpoint, Prezi, Wordpress, Adobe, ONIX (beginner), Canva, AdobeSpark

Social Media: Goodreads, Instagram, Facebook, Twitter, Pinterest, HootSuite, Outlook, Zoom, House Party

Hobbies: Reading books, travelling, baking, learning new languages

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