Marketing Sales

Eric Philippou

*************@*****.*** 516-***-****

WORK EXPERIENCE

Lead Growth Strategist (Paid Social), Podcaster, Speaker 02/2019 - Present Voy Media, NY (Rated #1 Facebook Ads agency in the world by AmazeLaw)

● Paid Social: Manage 10+ brands’ paid social marketing for Facebook/Instagram Ads, Snapchat Ads, Twitter Ads, TikTok Ads, Influencer Marketing, Creative/Content Planning, Messaging, plus Email Marketing, Sales Funnel, Website Optimization, Conversion Rate Optimization and more.

● Direct-To-Consumer Growth Success: Growing a beauty brand from zero to 8-figures in revenue (LashLiner), 20x increase in profitable ad spend (Lacoste), help entertainment startup increase funding and get acquired (UMG Gaming), Facebook-approved Business Success Story (Nourished Essentials - pending publishing).

● Data-Driven Strategy: Use data analytics/reporting to guide campaigns and creative strategy based on KPI’s.

● Testing Strategy: Develop original testing and iterating strategy based on data and research for audiences, creatives, messaging, landing pages/funnels, offers/promotions and more.

● Innovation: Proactively build internal processes (reporting, cross-team work, QA, strategy, sales/business development, hiring) at Voy Media which helped the agency grow 5x in one year efficiently.

● Leadership & Team Management: Interview, hire, train and manage teams for Voy Media.

● Sales: Sales calls to Voy Media e-commerce client leads & service/budget upsells, 20% close rate.

● Podcasting: Lead a top rated growth marketing marketing podcast (called Digital Marketing Fastlane).

● Course Development: Developing a $1,000 growth marketing course for Voy Media.

● Speaking: Present and speak at marketing events (Stevens IT “MBA Externship”, Binghamton University, more) Marketing & Sales Consultant, Founder (Freelance) 06/2015 - 05/2020 Moonshot Consulting, NY/OH

● Marketing & Sales Growth: Develop strategy and implement marketing for businesses including paid social, SEM, and sales process optimization, resulting in over $50M in total revenue (mostly from luxury real estate).

● Versatility: Clients consist of Rubenstein PR, automotive products, consumer electronics, luxury real-estate, luxury hotels, restaurants, celebrity chefs, tech startups, management consultants and more.

● Project Management: Coordinate processes for development and launch of projects for luxury hotels, communicating with investors, vendors, managers, contractors and more. Data Analyst (Search Engine Marketing) 12/2014 - 01/2016 Adept Marketing, OH (Inc. 5,000)

● Data Analytics & Reporting: Analyzed & reported search engine marketing performance, website optimization, conversion rate optimization, email marketing, paid social and more for e-commerce and lead generation businesses such as Highlights for Children, Compassion International, Bosca, Pet Palace, AEP Energy and more.

● Spreadsheet King: Google Sheets, Excel, Supermetrics? VLookups, Pivot Tables? I’m your guy. Internships

● Management Consulting Intern: Metcalf & Associates 05/2014 - 12/2014

● Marketing Intern: Chef David Burke, The David Burke Group, Banyan Living 06/2012 - 09/2013 EDUCATION & SKILLS

Ohio State University 09/2010 - 12/2014

Bachelor of Arts in Strategic Communication, Business Minor

● Athletic Leadership: Varsity Fencing Captain & NCAA National Champion 2012

● Diversity: Native American Indian Council member

● Volunteer Work: Buckeye Buddies leader helping survivors of pediatric cancer. Skills & Tools: Facebook Ads Manager, Snapchat Ads Manager, Twitter Ads, TikTok Ads, Shopify, Klaviyo, Google Analytics, Clickfunnels, Basic Programming Skills (SQL, JavaScript, Python)

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