Social Media Graphic Designer

Kristen Liu

Portfolio: www.kristenliu.com

**********.**@*****.***

New York, NY 929-***-****

EXPERIENCE

Hello China Inc New York, NY

UI/UX Designer & Public Relations Specialist Sep 2018 - Present

• Designed the official website and mobile application for a variety of international cultural exchange events and activities based on the requirements of clients collaborated with the engineering team

• Conducted and created full-cycle interaction and interface design including user research, sketch, user flow, wire- framing, high-fidelity mock-up usability testing and prototyping

• Designed an array of print and digital assets including campaign concepts, emails, banner ads, and social media

• Planned and implemented international cultural exchange events collaborated with the marketing department

• Developed communication strategies and plans to support to organize and promote international cultural activities

• Wrote, designed and distributed traditional and digital materials, articles, and visual productions on cross-platforms NEEQ_National Equities Exchange and Quotations Beijing, China UI/UX Designer Jan 2015 - Aug 2016

• Participated in design, maintain, and update the official website of NEEQ (China’s national stock exchange)

• Collaborated with the rest of the product team to evolve and refine the design, ensuring visual and interaction experience across all listing companies and individual investment users

• Led the mobile design group to create and design the trading regulator training application including gather information, brainstorm the concept, define design patterns, task flows, wireframes, mock-up, release, and feedback Shandong TV Station Jinan, China

Graphic Designer Jul 2010 - Dec 2014

• Created consistent titles, logos and graphics, motion graphics for TV shows and programs of channel 4

• Conceptualized, designed, developed graphics in collaboration with the editorial team

• Developed and designed a variety of print and digital materials including advertisements, posters, logos, promotion items, for online and offline events and clients

• Created a wide range of materials for multiple platforms both traditional and digital including social media, website, print

• Edited video contents for promoting TV and online programs and projects ACTIVITIES

Digital Grandparents (NGO) New York, NY

Design Group Volunteer Jan 2018 - May 2018

• Designed and edited videos and graphics for the multiple digital platforms to increase awareness of DGI

• Created and designed printed and digital promotional materials including brochures, posters, Logos, and web assets

• Developed and implemented creative strategies for Marketing and PR Departments New York Institute of Technology New York, NY

Web Design Teaching Assistant Jan 2018 - May 2018

• Prepared teaching materials including syllabus, visual aids, supplementary notes, and course websites for students

• Tutored students in creating the website by using CSS, HTML, Adobe Photoshop, Illustrator, and Dreamweaver

• Assisted professor with classroom instruction, attendance, exams, and other projects EDUCATION

New York Institute of Technology New York, NY

MA in Communication Arts GPA 4.0 May 2018

Coursework: Web Design, Adobe After Effect I-II, E-Marketing and Branding, Social Media in Business, Photography Communication University of China Beijing, China

BA in Broadcasting Arts Jun 2010

Coursework: Video Editing, Documentary, Adobe Premiere, Photoshop, Broadcasting, Journalist and News Report SKILLS & INTERESTS

Skills: Sketch, Adobe XD, InVision, Principle, Figma, Adobe Creative Suite ( After Effect, Illustrator, InDesign, Premiere, Photoshop), CSS, HTML, Microsoft Office Suite, Google Suite Interest: Movie, Food, Traveling, Gallery

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