Brand Partnership & Influencer Marketing

PROFESSIONAL SUMMARY

Advertising Marketing graduate with expertise in social media marketing attracting top clients and retaining strong relationship to improving sales and drive revenue. Experienced development account coordinator on maintaining strong relations between consumers agency and client relations.

WORK HISTORY

Brand Partnership & Strategy, 11/2019 to 03/2020

ShopStyle Inc - New York, NY

Visual Merchandiser, 05/2019 to 11/2019

Nike - New York, NY

Digital Media Intern, 03/2018 to 10/2018

Krupp Group - New York, NY

Social Media Event Coordinator, 09/2017 to 03/2018 Bloomerant - New York, NY

EDUCATION

BBA, Advertising & Integrated Marketing Communication, 05/2019 Pace University - New York, NY

CONTACT

Address : New York, NY

Phone : 347-***-****

Email : ********@*****.***

SKILLS

KIM WANG

Created castings sheets ideating influencer marketing programs for advertisers and cast talent for brand collaboration.

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• Maintained and update influencer profiles decks and insights.

• Ensure all proposals visually adhere to ShopStyle's brand guidelines.

• Executed blogger content research for campaign objectives.

• Outreach with influencers and account manager's for campaign needs. Coordinated project files to support campaign sale objective needs and enhance team success.

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Revamp Women's and Young Athletes section of floor plan and merchandising, selecting top sale driven pieces to display.

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Facilitated sell-off of obsolete and overstock inventory through attractive displays and markdown strategies.

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Created monthly floor sets for rollouts, updated stores with merchandising documents, and styled mannequin.

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Executed merchandising and floor moves based on seasonal changes, business needs, and trends.

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• Presented updated floor plans and design strategy to store management.

• Assisted in preparation and execution of the FW 2018 NYFW show for Libertine.

• Weekly press clippings and monitoring digital KPI's, media monitoring. Prepared weekly press clippings for Digital Influencers that worked with brands such as Cariuma, Mother Denim, and Alo Yoga.

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• Sent weekly PR packages to Instagram Influencers on timely manner.

• Researched and monitored media coverage for publicity campaigns.

• Collaborated with content contributors to build optimization strategies. Served as Event Coordinator and ensured the on-time preparation and delivery of large orders for weddings.

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Provided needs assessment, developed proposals and closed sales with a high degree of success.

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Studied google analytics for website traffic and developed SEO for website attraction.

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Cultivated daily social media postings and creative interaction with florist and consumers.

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https://www.linkedin.com/in/kimwang97/

• Microsoft Office Suite expert

• Campaign creation

• KPI monitoring

• Press Clippings

• Cision/ Looker/ Creator IQ

• Google Analytics expertise

• Mandarin Chinese

• Merchandising

• Web SEO Optimization

• Public Relations

• Sales

• Store management

Contact this candidate