Social Media Sales

PRABAARJA BEDI

Wellesley, MA-***** 774-***-**** *********@*****.*** www.linkedin.com/in/PrabaarjaBedi EDUCATION

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA MBA’20 with Latin honors Magna Cum Laude with GPA of 3.67 May 2020 Marketing and Entrepreneurship Concentration

Named as one of the 2020 Best & Brightest MBAs by Poets & Quants THE INSTITUTE OF CHARTERED FINANCIAL ANALYSTS OF INDIA (ICFAI), Tripura, India Diploma in Investment Management January 2018

SRI VENKATESWARA COLLEGE, DELHI UNIVERSITY, Delhi, India Bachelors in Commerce (Honors) May 2014

EXPERIENCE

UNfabricated, Massachusetts, USA and India October 2019 – Ongoing Socially and environmentally sustainable online fashion brand in extension to the family business Co-founder

• Created ‘Buy One Donate One’ campaign for providing masks to the community in India, generating sale and donation of 500 masks each in a span 3 weeks

• Conducted market analysis, Identified production house and fabric source based on sustainable practices and KPIs

• Built strong partnership with an all women production house, improving sustainability scale

• Conducted user research through 50 personal interviews and prepared quantitative data sets for defining two segments and driving pre-order sales to $1100

• Reduced number of product SKUs from 25 to 10 based on user data, thereby, reducing costs by 30%

• Secured Babson Seed Funding of $1200 and WIN Lab funding of $1000 for hosting trunk shows Techstars, Boston, Massachusetts March 2020 – May 2020 Stanley+Techstars Accelerator – Global Industry Leader to run an accelerator focused on AI in Advanced Manufacturing Research Associate

• Improved application response rate by 8% by researching for and building connections with over 200 startups in AI, Robotics and Manufacturing across the globe

• Conducted email marketing to further the application process for the upcoming Cohort of 2020-21 obtaining a clickthrough rate of 30%

ARTYFACTOS, Westborough, Massachusetts May 2019 – August 2019 A socially and environmentally sustainable luxury jewelry brand – e-commerce and retail Marketing Intern

• Built successful relationships with 70% of targeted magazine editors for future collaboration and consumer outreach

• Prepared media kits and proposals for an impact sale targeted at a 20% increase

• Assisted with the B2B retail strategy through tradeshows that consist of over 50% of the revenue of the company

• Conducted market research on effective marketing tools for a mission-driven startup TEAL APPAREL, Newton, Massachusetts May 2019 – August 2019 A clothing brand providing clothing solutions for tall men and a part of institutional sales on the side Associate Marketing Manager

• Created social media content based on customer feedback and research, thereby boosting engagement by 15%

• Performed data analysis to recognize past trends of institutional sales further strategizing approach for 2019-20

• Redesigned the product mix for institutional sales, leading to a 30% budget cut

• Implemented pricing models with a structured business approach to improve profits by 10%

• Managed a re-branding project to make the brand more relatable to tall audience, improving website traffic by 5%

• Defined marketing strategy for the core business and conducted customer insight surveys Babson Consulting Alliance Program (BCAP) experience, Wellesley, Massachusetts Jan 2019 – May 2019 A non-profit organization supporting individuals with intellectual and development disabilities Consultant, as a part of academically sponsored team-based project

• Conducted design thinking exercises to provide solutions to create meaningful employment for over 50 individuals

• Analyzed organization’s existing data to define industry trends specific to the geography

• Generated actionable insights from competitor analysis to list out 3 possible entrepreneurial opportunities

• Designed a sustainable long term, low-cost solution impacting at least 80% of the individuals VERDURE WELLNESS PRIVATE LIMITED, Delhi, India October 2017 – July 2018 Start-up in Wellness & Luxury sector with an expected growth rate of 12% by 2020 Co-Founder, Director

• Conducted comprehensive market research to determine the target market, and deliberated on product and project feasibility to introduce a wellness range with 9 key products

• Researched and identified potential distributors worldwide, contributing to 10% of sales

• Evaluated vendors to improve project efficiency by 20% in Q2

• Reduced monthly fixed expenditure by 10% by evaluating and managing human resources

• Generated a sale of $75,000 in 3 months with key client association HARRAI LACES PRIVATE LIMITED, Delhi, India March 2017 – July 2018 Family Business in Textiles manufacturing and supplying to export houses, retailers and wholesalers General Manager

• Identified marketing techniques and online marketing platforms to further sales by 10% in a B2B network

• Set up a lead creation and management process, further increasing inbound leads by 20% per month

• Managed branding and promotional activities, thereby increasing order intake by nearly 10%

• Initiated cost budgeting planning to facilitate business expansion over 5 years

• Planned investment in machinery and equipment to increase projected efficiency by 50% KPMG, Haryana, India July 2014 – February 2017

A Big 4 audit firm providing professional services across the globe Associate Consultant

• Led internal audit assignments of Fortune 500 clients in healthcare and electronic equipment manufacturing sectors, and a financial product supplier

• Transacted cross-functional internal audit review of over 15 business functions within multiple sectors such as manufacturing, healthcare, and financial services

• Extracted and analyzed data from Oracle and Salesforce to improve business process efficiency by 12%

• Facilitated clients in other geographies, such as Australia, in laying out operational procedures for a new vertical

• Promoted from Trainee to Analyst within 6 months, and then promoted from Analyst to Associate Consultant within of 1 year

• Won “Kudos,” an award for Q3 2015, for fulfilling client requirements and creating customer delight AFFILIATIONS

• Google Ads Search Certified

• WIN (Women Innovating Now) Lab, Boston finalist and graduate of 2019-20 Cohort

• Vice President, Fashion Entrepreneurial Initiative (FEI) assisting in research on fashion innovation and sustainable fashion practices, managing events with speakers of global companies and networking with corporates in the fashion and retail industry

• Co-Chair, Babson Entrepreneurship Forum (BEF), selected and led a team of 42 graduate students

• Co-VP, Fashion Sustainability, Babson Energy and Environment Club (BEEC)

• Proficient in MS Excel; PowerPoint and experience using Tableau; Basic SQL

• Education and implementation of ‘Six Sigma’ methodology and ‘DMAIC’ approach during business-school projects

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