Head of Marketing
Resume:
WORK E X P E R I E N C E
C O N T A C T
E: ********@*****.***
L: @steffanielynsmetham
ASO, SEO and SEM
Social Media Ads
Google Ads
Google Analytics
Marketing Strategy
Drip Marketing
Project Management
Content Marketing
Client Relationship Management
Amazon PPC
Amazon Product Optimization
Growth Hacking
Competitor Analysis
T E C H N I C A L S K I L L S
STEFFANIE LYN
SMETHAM-CAMCAM
H E A D O F M A R K E T I N G
DIGITAL MARKETING MANAGER PROJECT MANAGER
Online Consultant October 2014 - April 2019
Manage groups of web developers, graphic designers, and digital marketers..
Create marketing proposals for clients
Plan budget based on clients' requirement
Spearhead viral campaigns for the client
Manage a group of digital marketers (social media managers, influencer relationship managers, email marketers, copywriters,ppc), and graphic designers.
HEAD OF MARKETING (CONSULTANT-BASED)
KUMU Inc. Jan 2020 - April 2020
Work closely with the CEO to develop a marketing team. Ensures effective, branded marketing communications, including the company website, social media, and offline advertisements. Manages media and marketing staff and external PR agencies. Marketing staff includes; social media manager, media buyer, content marketer, graphic designer, video editor, and an art director.
Plan, manage, and launch marketing campaigns.
Interview, hire, and train marketing team members. Established marketing goals based on past performance and market forecasts. Researches and analyses market trends, demographics, competitor, and other relevant information to form marketing strategies. Works with marketing team to develop detailed marketing plan for all media channel for the whole year.
Approves and oversees the creative development of promotional materials, website content, and other marketing projects. Communicates with various media buyers, advertising agencies, and other services to help marketing projects come to fruition. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
HEAD OF USER ACQUISITION
LalaFood App June 2019 - January 2020
Work closely with stakeholders to define and execute effective marketing strategies across different marketing channels. Develop marketing team (content marketer, graphic designers, video creator, digital marketing lead, and social media manager.) Develop marketing strategy for the whole year
Responsible for managing a budget and making sure that strategies yield a results.
Test out new marketing channels as a part of growth strategy. Stay on top of the latest user acquisition trends
Increased users by 50% month-on-month with only digital platforms in my perusal.
Got 15% of the market to install the app.
P O R T F O L I O
https://bit.ly/portfoliosteff
2009
Lewisham College • London, UK
College Degree in Education
2013
University of Maryland • Online
Vocational Diploma
Developing Innovative Ideas for New
Companies
E D U C A T I O N
WORK E X P E R I E N C E
Reliable and professional
Speaks with a British accent
Client relationship management
Communication
Organized
Time management
Team player
Fast learner
Motivated
P E R S O N A L S K I L L S
STEFFANIE LYN
SMETHAM-CAMCAM
H E A D O F M A R K E T I N G
ANALYTICS
Branch.io
Appsflyer
Google Analytics
EMAIL MARKETING
Klaviyo
Mail Chimp
MOBILE MARKETING PLATFORM
Clevertap
Braze
SEO
Google Search Console
Semrush
Similarweb
Serpstat
Answer the Public
Wordpress
PROJECT MANAGEMENT
Airtable
Trello
Jira
Basecamp
Asana
SOCIAL MEDIA
Hootsuite
Buzzsumo
M A R K E T I N G T O O L S
E X P E R I E N C E
HEAD OF MARKETING (CONSULTANT)
Hello Charlie.com.au (E-Commerce) Nov 2018 - April 2019 Establish marketing team (social media manager, PPC specialist, SEO specialist content marketer, graphic designer)
Develop Brand Bible with the graphic designer including; user persona, tone, voice, and visuals.
Develop SEO strategies for the e-commerce site
Help with the site migration
Conceptualize graphics, gifs, and videos needed for campaigns. HEAD OF MARKETING DEPARTMENT
Nordic Quality (Amazon and E-Commerce) Nov 2017- Nov 2018 Establish the Marketing team within Nordic Quality, along with processes and KPIs.Marketing team includes; Ads Manager (Amazon PPC, Google Ads, and FB Ads), Influencer Marketer, Content Marketer, Graphic Designer, SEO Specialist)
AB Testing PPC Keywords and optimizing Amazon Product Listing Develop cost-efficient and reasonable marketing strategies in line with the company’s objectives - including campaigns, online events, digital marketing, and PR
Increase the exposure of Nordic Lifting and other brands under Nordic Quality by planning, executing, managing, and improving lead generation campaigns
Increased monthly income from $100,000 a month to and average of
$600,000 a month.
MANAGING EDITOR
Crossmap Oct 2014 - Jun 2017
Research viral topics to be assigned to writers
Edit content and make sure it's SEO-optimised before publishing In-charge of content publication online.
Writing headlines and photo tags
Keyword management and slug editing for SEO purposes Increased traffic from and average of 100,000 a month to an average of 15 million views a month
SENIOR PROJECT AND SEO MANAGER
Agent Image Jul 2013 - Aug 2014
Managing web project managers
Hiring and training SEO specialists
Handling escalated clients
Point person for different departments
Top Launcher and top Net Promoter Score driver whilst in production. Launched 19 websites on my first month
WORK E X P E R I E N C E
VP OF OPERATIONS
e-Leverage July 2010 - Apr 2013
Set-up PBX system
Recruit agents all across the country
Responsible for managing the outsourcing and implementation of the client's business processes
Monitor specific goals (scope, budget, quality and time) Act as liaison between the company and the client
Provide program and project management support
Document workflow and operational processes
Established an outsourcing company with my partners from Las Vegas. At peak we grew to 120 agents all working online.
STEFFANIE LYN
SMETHAM-CAMCAM
H E A D O F M A R K E T I N G
STRATEGIC MARKETING DIRECTOR
One Philippines Jan 2010 - Jun 2010
Advertise to potential ad clients.
Cold call leads
Close sales
Liaison between the clients and the company
TEACHER (UNITED KINGDOM)
City Gateway Oct 2008 - Dec 2009
Under the Entry to Employment Programme of the government (E2E) Handled the Women's Programme
Create Scheme of Work
Create Lesson Plans
Teach ITQ, English, and Maths to refugees.
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