Marketing, Advertising, Team/Project/Campaign Management

SAMANTHA HERSHBEIN

********.*********@*****.*** 201-***-**** New York, New York

Summary

Communications professional offering expertise gained through several years of successful Marketing, Advertising and Event Planning experience. Motivating leader with a background in building creative campaigns, managing teams and building professional relationships.

Skills

• Creative Marketing & Advertising

-Experiential, Digital, Print, Social, Broadcast

• Campaign and Project Management

• Team and Executive Management

• Creative Design and Strategy

• Marketing and Brand Strategy

• Vendor Management

• Visual Styling

• Resources Allocation

• Salesforce

• Familiar with Adobe Creative Suites, SketchUp, and AutoCAD

Experience

Saatchi & Saatchi

New York, New York

Creative Resources Manager

09/2018 – 1/2020

• Ensured campaign and asset development was timely, on-brand and applicable to creative strategy across digital, social, print and broadcast.

• Communicated across multiple departments and six regions nation-wide to meet deadlines, ensure information accuracy, and oversee brief development.

• Managed creative design team, assigned projects, problem solved and oversaw vendor invoices.

Showtime Networks

New York, New York

Coordinator, Program Marketing &

Advertising

12/2017 - 05/2018

• Developed marketing campaigns and implemented marketing strategy for Showtime original programming including; Billions, Shameless, The Affair, The Chi and Just Another Immigrant.

• Oversaw creation of creative marketing material for digital and print.

• Worked directly with media buying team to place ads in market.

• Assisted SVP of Consumer Marketing and VP of Program Marketing and Advertising with travel, scheduling high profile meetings, daily calendar management, special projects and provided weekly industry updates. BBDO

New York, New York

Creative Coordinator

08/2016 - 12/2017

• Executive Assistant II to Global CCO and assisted Executive Creative Directors on GE, Visa, FedEx, Mars Candy and Sandy Hook Foundation.

• Worked with Account Managers and Creatives to schedule briefings, obtain details, meet deadlines and win Cleo and Cannes Lion awards.

• Developed guidelines for expense report submissions. Coordinated travel, and filed expense reports for 50+ Creatives.

Track Marketing Group

New York, New York

Marketing and Event Planning Intern

01/2012 - 08/2014

• Created give-away prize packages and managed inventory for Pepsi Brand promotions at The Super Bowl Half Time Show, The Grammys, SLS hotel opening in Las Vegas and music tours for Austin Mahone and Blake Shelton.

• Developed filing system for overflow goods.

• Built agendas and organized radio contest winners to attend fly-away trips including a Beats Music meet & greet for Jennifer Lopez at an album launch party.

• Generated a list of NYC venues for the 2013 Billboard Top 100 Party and developed promotional ideas.

Education

University of Vermont Bachelor of Arts in Public Communications Minor in Applied Design Class of 2016

Contact this candidate