Digital Mar-Tech Strategist

Contact

+918********* (Mobile)

adedu7@r.postjobfree.com

www.linkedin.com/in/davidjeba

(LinkedIn)

www.sterlingholidays.com

(Company)

beta.sterlingholidays.com

(Company)

Top Skills

Creative Strategy

E-commerce

Promotions

David Jeba

Digital Transformation of resort operations at sterlingholidays.com (a Thomas Cook & Fairfax company)

Chennai, Tamil Nadu, India

Summary

A thought leader in the design, development, and communication of patterns, best practices, and implementations across all of our technology, marketing teams and business units.

Overview of skills:

SOCIAL - 5years+ social media marketing [acquisition, retention and churning based on data sets]

MOBILE - 5years+ B2C mobile application development, deployment, deeplinking campaigns, api measurements and actions ANALYTICS - 3years+ data analytics development and operations defining datapoints to measure and take actions upon CLOUD - 4years+ Deployed applications on Azure/AWS {distributed and microservices]. Have managed a super high traffic spike during GOSF '14

TECHNOLOGY - 12years+ staying ahead in the technology is one of the mandate skills which i rely upon to create a platform and be always ready for the change

Experience

unity3d

An Attempt to Learn Game Production in Unity 3D

April 2019 - Present

Chennai Area, India

Creating games is one of my recent passion to spend time on weekends Which helps me to improve my attention to detail, new perpective of understanding Gaming TG and to learn their behavioral patterns Sterling Holiday Resorts Limited

Senior Manager - Digital Transformation

September 2017 - Present

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Chennai Area, India

Work Partnership:

SEO/Content Strategy : In Contract with Publicis Group http:// www.resultrix.com/

Social Media : In Contract with Webenza https://www.webenza.com/ Web/Digital Technologies : https://www.isobar.com/in/en/ and https:// www.whatarage.com/

Brand Creative : https://www.kreo.in/

Mobile App Strategy : https://www.sundaymobility.com/ ORM/NPS Ops : http://businessblogging.org/

Cost Per Sale Affiliates : OPEN

Marketing Automation : OPEN

[Please contact for business areas which are open] Launched https://www.sterlingholidays.com/ on 10th Dec 2018 built on Adobe Experience Manager

Building Central API Platform for Brand, Social, Operations and Content distributions via microservices

- Keeping the website, apps and 3rd party properties with brand, property, social and operations info updated

- Keeping 3rd party non-owned assets updated with authorized info uniform across all other websites, meta search engines and property listings

- improving workflow for ecommerce, social media and other digital team finding the gaps with the offline team

- auditing the digital search demand across new destinations using user behavior and user interest to find potential places for new resorts

- advising on digital strategy for the offline customer experience through digital interactions

- closely measure customer experience via ORM tools and innovate new ways of excitements

- auditing all digital properties and find ways to reduce cost of operations by automating the process and workflows

- Piloting new ways to increase conversions like chatbots, recommendation apps etc

- Managing the content authoring for our new Adobe Experience Manager with SEO focussed improvements

- Setting up Digital GiftCards programme

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- setting up Drip marketing platform for digitial marketing team to enable them to reach different buckets of customers with right communication

- Conducting bloggers meet in our resorts to give an experience to write about what sterling can offer holidayers

Hasbro Clothing ( P ) Ltd

ECommerce Manager, OmniChannel Digital Marketing

September 2014 - September 2017 (3 years 1 month)

Chennai Area, India

1.Digital Marketing Team

a.acquistions marketing + branding team - seo,content and social marketing b.retention marketing team - direct mailers, upsell, cross sell, data driven customer engagement with loyalty program

2.ECommerce Tech Team

a.Hasbro cloud [CRM module development, PIM module development, OMS module development], Support Ticketing System development b.BI API services

3.Projects Handled

a.Omnichannel Website [125+ stores] mensclothingstores.basicslife.com b.Store ipad kiosk

c.Cloud POS app

Target:

to increase sales in every store +10% MOM

to increase store walkins in every store +10% MOM

to increase customer base +10% MOM

to manage 125+ store microsites and social media accounts Product Manager for ECommerce website, sales and marketing

- Manage P&L of Website sales and CPA marketing in 23 channels

- Manage outsourced product development [business requirement analysis to implementation lifecycle]

- Participated in GOSF14 handling huge concurrent connections upto 1200

- Managed Amazon EC2 in autoscale and high availability setup Manager for omnichannel implementations [Buy online, Ship to store, Ship to Home, Buy at store, exchange/return online]

- Conceptualized and analyzed threats faced by brick and mortar stores against online eCommerce sales and marketing

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- Developing ONE-COMMERCE experience for customer and stores where both online and stores gets mutual benefits

- Customer Centric retail practices are implemented Manager for upgradation of Legacy ERP to Cloud ERP

- Cloudified most required assets of ERP for instant availability across various cloud solutions

- Setup centralized cloud CRM with DWH data structure

- Setup API to securely transmit data across different authenticated systems

- implementing iPad apps in stores to allow customers to browse the catalog available

- breaking the barrier [confidential]

- converging the commerce [confidential]

- measurement of customer engagements [footfalls, visits, social engagements etc]

K7 Computing

Sr Manager Technology and Online Sales[Consultant] March 2014 - September 2014 (7 months)

To setup ECommerce platform

To enable sales of products on website, other directories, International partnerships and retail marketplaces

To create digital marketing campaign to increase sales MOM in new user acquisition and to increase yearly subscription renewals World Vision India

National Manager - Marketing [Acquisitions]

July 2012 - November 2013 (1 year 5 months)

Chennai

Marketing to acquire donors.

- Internet Marketing

- Events Marketing

- Partnership Marketing

and more...

UniverCell Telecommunications India Pvt. Ltd.

Asst Manager-ECommerce

June 2005 - July 2012 (7 years 2 months)

Chennai

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Handled all the responsibilities pertaining Ecommerce Development, implementation, online marketing and sales for www.univercell.in, www.themobileexpert.in, and other internal projects Enabling business tieups with 3rd party b2b, b2c online partners and multiple payment gateways.

Engaging business developments, brand promotions by running contests, offers online and offline

Arc Infotech

Multimedia Editor

April 2004 - April 2005 (1 year 1 month)

Creativity in audio,video,web banners and ad shoots etc Education

Karunya University

BE, Information Technology · (2000 - 2004)

Nadar Higher Secondary School, Rajapalayam

· (1996 - 1998)

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