Sales Manager

Cesar Gonzalez *************@*****.***

*** ********** ** ****** ***, TX. 75068 972-***-****

SUMMARY

A proficient inventory analyst with 20-years of experience dealing with multiple categories and business units. Successfully developed pre-season plans with established monitoring formula, resulting in timely re-forecasting based on changes in environment or desired outcome. A well organized, detail oriented, self-starter able to oversee multiple categories with proven success. Applied exceptional persuasive and interpersonal skills to gather information to deliver long-term success for the organization.

KEY QUALIFICATIONS

Customer Service Strategic Planning & Forecasting Continuous Improvements Inventory Management & Control Problem Resolution Negotiations Relationship Building Training & Development Item Planning & Forecasting Report Creation Productivity analysis Problem Solving

EXPERIENCE

JCPenney, Plano, Texas

Inventory Planner – Men’s/Home, 2019-present

Manages successful planning and execution of store plans/clusters, communicating with Merchants and Allocation of changes and opportunities. Responsible for size profiling and pack optimization to insure buys and allocation are in-sync and accurate at the store level. Communicate with merchants and allocation on opportunities and risk to flow strategies by climate and item type. Collaborate with Merchants on assortment plan opportunities and execute buyers vision with accurate buy quantification and flow. Provide Merchants with choice count analysis to improve store productivity and achieve financial goals.

Improved inventory productivity with our largest vendor by lowering set qty by 22%, further impacting flow qty closer to need and driving optimized allocation needed at each store.

Analyzed size profiles by item type finding a need to adjust size scales going forward. Communicate findings with vendor who begun adjusting going forward.

Evaluated flow strategies by climate and item type, communicating with Merchants and Allocation the need to adjust, improving turn with no risk to sales.

Developed choice count review, collaborating with Merchants, to meet our financial goals and improve productivity by store group.

JCPenney, Plano, Texas

Replenishment Manager / Sr. Business Analyst – Men’s, 2014-2019

Owner of forecast and coverage policies for all items across both stores and e-commerce. Reconcile the replenishment forecast with the item and assortment plans. Provided regular communication and coordination with the Buying team and Merchandise Planner on projected receipt forecast for Open-To-Buy management. Drove periodic assortment and sku optimization during seasonal hindsight, sharing results and learnings to guide future buying decisions. Coordinate with Production Forecasting team to manage projections given to direct supplier. Maintained constant communication and coordination of forecast with domestic suppliers.

Produced item level plans, guiding the buying team and planner on future actions and inventory needs.

A key resource to peers and managers on the replenishment system and process, providing training and best processes by being a SME.

Drove sales growth during peak selling periods by improving in stock to 98% and service levels 95% on key programs and top performing stores.

Developed strategies during major program transitions to achieve sales and profit goals, communicating progress and adjustments needed with all teams involved.

Hancock Fabrics, Baldwyn, MS

Merchandise Planner, 2012-2014

Provide strategic planning support to the Merchandise Buying teams for both stores and e-commerce. Create topside pre-season plans by department that roll up to division and company sales, gross margin and inventory goals. Deliver sound forecasting in-season by leveraging trend and historical data. Interpret and anticipate key item plans at sku / category, in-season & pre-season, define target inventory levels and manage markdowns. Collaborate with the Buyer to develop assortment plans at the class/sku level. Capture post-mortem results and learnings to guide future buying decisions.

Initiated and created class level plans, which rolled up to department plans, guiding the buying team on receipt flow at the class level.

Introduced store grading in sewing machines; allowing localized allocation across stores and e-commerce.

Identified low performing skus, provided recommendations for liquidation resulting in inventory reduction and replaced with productive categories.

Developed new weekly / monthly / quarterly reports, recap and analyze sales, gross margin and inventory risks and opportunities to last year and plan.

JCPenney, Plano, Texas

E-Commerce Planner - Fine Jewelry, 2010-2012

Developed and executed bottom-up class/subdivision plans by week for sales, inventory, gross profit and inventory turn within e-commerce. Collaborated with seven buyers and others in the planning and allocation organization to develop and execute financial strategies. Prepared and managed class/subdivision open-to-buy to ensure optimal performance is achieved by month, quarter, and season. Coordinate and managed out of stock and exit strategies to ensure optimal GP returns by collaborating with Buying Teams, Internet Execution, Allocation, store side Merchandise Planners, Supply Chain and Direct Inventory Analysts. Developed new processes and reporting to review e-commerce sales and profit.

Lead a Best Practice team with representatives from across the company where we created reports, developed training and decision trees, presented to executive team for signoff and feedback in planning e-commerce sales and profit

Developed and maintained effective working relationships with members of all areas (Marketing, Merchandising and Internet Execution) to insure forecast represented Buyers vision.

Reviewed sales trend and implemented parameters to support seasonal/transitional strategies, such as major holidays and marketing events.

JCPenney, Plano, Texas

Associate Inventory Manager – Fine Jewelry, 2009-2010

Supervised a team, responsible for coaching and developing of these associates for future succession planning. Managed the financial plans using cost accounting for six buying units in Fine Jewelry and Watches. Provided coaching/supporting for those new to e-commerce and catalog business. Developed and executed bottom up subdivision/division plans by week for sales, inventory, and gross profit. Monthly, prepared and presented plans and forecast to Division and Executive managers reviewing sales, gross profit, and inventory results.

Analyzed performance results and collaborated with merchants, store teams, internet teams and marketing to increase sales and drive business.

Initiated inventory movement between stores and e-commerce to maximize profit and customer services.

Developed new reports to review e-commerce sales and profits.

Coached and developed training on vendor shipped process.

JCPenney, Plano, Texas

Inventory Analyst, 1999-2005 / Inventory Senior Analyst, 2005-2009

Planned and managed item and SKU forecast that aligned with buyers’ intent to meet financial goals for e-commerce and catalog business across multiple categories in Home and Jewelry. Provided item/SKU recommendations for future seasons’ assortments. Quantified buys and collaborated with buyer and vendor/overseas office to insure timely arrival to meet sales and inventory goals. Optimized customer experience via timely and accurate revisions of item forecast. Coordinated exit strategies for non-continuing merchandize and determined most profitable method of liquidation.

Represented the division as a pilot user during system tests.

Provided coaching and training to new associates.

Led a cross-divisional team and coordinated with IT on reports and queries for analysis of the catalog and e-commerce business.

EDUCATION

University of Texas, Austin, Texas

Bachelor of Arts, Economics, 1998

CERTIFICATIONS

Business Administration, 1998 University of Texas

Business Economics, 1998 University of Texas

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