Social Media Designer

I am a designer with a passion for creating everyday items and products that are easy to use and enjoyable. I incorporate human- centered methods through the entire design process from ideation to final implementation. My background in psychology allows me to better understand people’s behaviors, needs, and emotions. I use the cross-functional teams’ insights to strategize and guide user- centric designs that make customers happy.

Google

VISUAL/UX DESIGNER

Oct 2019 – Present, Mountain View, CA

- Research on user, designer, and developer aspects of Material Design, Google’s design framework.

- Detail development accessible components for Google internal tools (create low/high fidelity mockups, interaction design, usability testing).

- Collaborate with designers, engineering, and product managers to define design goals and success metrics.

-Interpret research results for the team, socialize the findings, and guide the responses to research insights to drive measurable improvements to the product. 22 Design Industries

UI/UX DESIGNER

Mar 2018 – Mar 2020, Sun Jose, CA

- Established the company’s core brand look and feel assets and UX patterns.

- Collaborated with engineering teams and stakeholders throughout product lifecycle to align on requirements and quality assurance.

- Built dynamic prototypes using Adobe Suite and Sketch based on customer feedback and business strategies.

Apple Inc.

INTERACTIVE PRODUCTION DESIGNER

Jul 2019 – Sep 2019, Sunnyvale, CA

- Updated product imagery and UI elements for apple.com.

- Structured Photoshop comps to optimize efficient production design and localization workflows using slices, smart objects, and layer comps.

- Worked closely with producers, traffic, development, publishing, and international teams to meet project goals and ensure efficient file handoffs for localization.

- Reviewed final webpages and HTML email with an exacting eye, ensuring that graphics and layouts are flawless.

PingPong Global Solutions Inc.

VISUAL DESIGNER

Apr 2019 – Jul 2019, San Mateo, CA

- Defined design strategies and improved the company’s identity for better reach to customers through business cards, t-shirts, color schemes, event banners, booths, and invitations.

-Designed visual assets for social media content, including updates and promotions

(LinkedIn, Instagram, etc.)

Apple Inc.

UI DESIGNER (SCREEN ARTIST)

Feb 2019 – Mar 2019, Sunnyvale, CA

-Edited visual screens and content designed specifically for the Apple brand, prepared overall design for engineers.

- Collaborated with editors, translators, project managers, and the brand stakeholders

Upwork

UX CONSULTANCY

Sep 2014 – Jan 2018, Sunnyvale, CA

- Worked with multiple startups to review current products and provided design solutions to solve user needs and business challenges through UX research, Information architecture, interaction design, visual design, and prototyping. EDUCATION

Graphic Design Certificate

Mission College

2017 – 2019

Santa Clara, CA

Additional Degree in Advertising & PR

Institute of Humanities and Economy

2011 – 2015

Moscow, Russia

Master’s Degree in Psychology

Russian State Social University

2005 – 2011

Moscow, Russia

TOOLS

Adobe Suite: Photoshop, Illustrator,

InDesign, XD

Sketch, Figma, Axure, InVision,

Balsamiq, Zeplin, Principle, HTML/CSS

SKILLS

Visual design, A11y, prototyping,

UX research, information architecture,

empathy mapping, usability testing,

data visualization, brand development

COURSES

Coursera

- UX Research at Scale: Surveys,

Analysts, Online Testing

- Visual Elements of UI Design

- User Experience Fundamentals

- Human-Centered Design

Linkedin

- Accessibility for Web Design

- UX Research for Agile Teams

- Empathy in UX Design

SVETLANA

VELDANOVA

WORK EXPERIENCE

****.*********@*****.***

behance.net/veldanova

linkedin.com/in/svetlana-veldanova/

instagram.com/welldone_ux/

https://medium.com/@lana_veldanova

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