ANDREW BALDWIN 206-***-****

adedj8@r.postjobfree.com

www.andrewbaldwincreative.com

I’m an experienced Visual Designer and Digital Marketer who identifies areas of opportunity, creates beautiful design solutions, and accomplishes business goals.

Digital Marketing Manager & Visual Designer

LiveStories, Seattle, WA February 2019 – March 2020

• Design, develop, and continually evolve the LiveStories marketing website and SEO sites

(home page, product pages, lead generation pages etc. using Sketch App and Adobe XD)

• Own website creative: concepting, wireframing, prototyping, execution, analysis, iteration

• Create graphic design collateral for the sales team and website (one-pagers, banners etc.)

• Monitor traffic via Google Analytics to measure effectiveness of lead gen webpages

• Plan and execute SEO/SEM, email, and social media advertising campaigns and all of the associated creative materials to support lead generation across multiple channels

• Administer marketing stack which includes Pardot, Salesforce, Outreach, and LiveChat

• Promote and plan monthly webinars to engage customers and gain new leads for sales

Email Marketing Manager

LiveStories, Seattle, WA August 2017 – January 2019

• Administer marketing stack which includes Pardot, Salesforce, Outreach, and LiveChat

• Averaged 32% open rates, 6.5% click rate, and 5.7% reply rate on email campaigns

• 21% open rate, 1.9% click rate, and 3% reply rate averages previous year before I started

(Industry average for Software and Web App are: 19.81% open rate, and 2.05% click rate)

• Develop copy consulting with sales team and launch 15-20 email campaigns per month

• Collaborate with internal teams to create landing pages and optimize user experience

• Measure and report performance of digital marketing campaigns against goals

• Brainstorm and execute on new and creative content strategies to drive top of the funnel

• Started monthly Newsletter to opted in database and customers to nurture leads

• Acting Digital Marketing Manager for eight months prior to promotion

Marketing Coordinator

Fierce, Inc. Seattle, WA February 2016 – May 2017

• Manage website and associated projects including web development and launch

• Create graphic design collateral for the sales team (one-pagers, monthly specials etc.)

• Develop, manage, and execute integrated marketing campaigns including webinars, social, white-papers, training materials, eBooks, case studies and email campaigns

• Manage department budget including all events, conferences, and tradeshows

• Marketing department project manager from project conception through completion

• Manage marketing internship program and all associated deliverables for participants

• Report out monthly on website, social, and email communication metrics and KPI’s

• Write copy and deliver email communication to database promoting events and resources

Marketing Coordinator & Graphic Designer

Cities Digital, Seattle, WA February 2015 – March 2016

• Create company brochures, YouTube Videos, infographics and other creative materials

• Compose and manage email marketing campaigns and monthly eNewsletter

• Generate new content for company website and blog, maintain analytics for site traffic

• Run Google AdWords account including daily adjustments, creation of new campaigns

• Research and coordinate industry tradeshows and company sponsored workshops

• Developed comprehensive marketing plan, managed expenses to stay within budget

Event Photographer

Phototainment, Seattle, WA September 2012 – March 2015

• Track and manage hundreds of ongoing client relationships through CRM software

• Manage scheduling of classes and events including upkeep of information databases

• Manage fleet of afterschool enrichment instructors including hiring and training

• Generate content and manage customer relations through social media channels

EDUCATION

School of Visual Concepts

UI Certificate Program

University of Oregon

B.A. in Journalism, focus Advertising

Minor: Digital Arts

SKILL SET

Strong visual, written, and verbal

communication skills. A critical

thinker and problem solver with a

sharp eye for design and a high level

of customer service.

PROGRAMS

• Adobe Creative Suite

• SquareSpace

• WordPress

• Sketch App

• Invision Prototyping

• Wireframing

• User Research & Analysis

• Google AdWords

• Google Analytics

• Google Tag Manager

• Video Editing

• Photography & Lighting

• Project Management

VOLUNTEER

AmeriCorps volunteer

2006-2007 at Bike Works.

Seattle, WA 2006

Letters of rec available upon request.

Contact this candidate