Knowledge Purview & Key Skills

New Business Development, Brand Management, Key Account Management, P&L Management Executive Profile

Achievement-driven Professional with nearly 20 years of experience in formulating policies for achieving top & bottom line profitability by spearheading branding & marketing operations, increasing revenue growth and driving initiatives in order to achieve business goals

Expertise in implementing new initiatives, managing operations through new prestigious clients, creating strategic marketing plans & budgets and developing product campaigns

Track record of directing organizations in visioning of marketing strategy, creating and positioning brands, determining strategic business direction and executing aggressive plans

Proficiency in conceptualizing brand related plans for a brand through market research, competitive analysis, pricing, customer engagement and business planning

Identified new business opportunities in terms of new products with existing products, new customers and innovative ways of generating revenue

Skilled in exceeding targeted goals, developing profitable & productive business relationships; possess knowledge of brand management, marketing communication, activity planning & execution as well as analyzing market trends to provide critical inputs, formulating and implementing various marketing strategies

Team based management style coupled with zeal to drive vision into reality Professional Experience

Sep’10-Present With Satin Neo Dimensions Pvt. Ltd., Gurgaon as CEO – Retail Fitouts Previously held positions of CEO Digital & International Business, Executive Vice President and Asst Vice President

Key Result Areas:

Strategy Planning/Business Management:

Steering diverse responsibilities including strategy planning & execution, new initiatives and operations Analyzing business needs, strategic direction & identifying initiatives that allow a business to meet goals Formulating strategies for maximizing profitability & revenue generation, realizing organizational goals; conceptualizing and implementing plans/objectives in sync with vision and mission Impacting organization’s profitability through effective strategic and tactical management decisions Ensuring business growth through directing and managing business development activities to ensure these are delivered in accordance with the organizational strategy Administering business planning & strategies development, allocated resources, hiring and managed staff, maintained business accounts, developed & implemented marketing plans & ensured high quality customer service Marketing Management:

Devising & implementing pre & post marketing activities for successful launching of new brands Designing theme/platform/strategy for campaigns; ensuring appropriate planning and timely execution of plans/strategies

NIDHI KHANNA

Proactive and creative Sales & marketing professional with a demonstrated record of achievement in conceiving & implementing ideas that fuel market place presence and drive revenue, aiming for senior level assignments in Business Consulting/Brand Management with an organization of repute in Gurgaon

: +91-880******* : adedip@r.postjobfree.com

Creating marketing strategies, analyzing market research data and maintaining the brand's tone and identity elements by adopting relevant guidelines

Formulating branding strategies and integrated marketing campaign to support new brand launch that includes marketing communication concepts & conceptualizing creative and promotions Structuring overall communications strategy for key messaging parameters for all public engagements; delivering high impact brand communication utilizing all forms of media Rendering consulting services related to brand positioning and communication strategies that assist the client’s brands to connect more emotively to consumers and increase loyalty Conducting competitor analysis by studying market trends and competitor moves, to achieve market share metrics; mapped the promoters / client’s requirements and architecting new solutions Team Management/Leadership:

Leading a team of more than 50 members involving client servicing, new business development, design and operation Managing, mentoring & monitoring the performance of team members for ensuring efficiency in process operations and meeting of individual & group targets

Formulating policies while defining goals/KPIs in alignment with organizational objectives Highlights:

Initiated, developed and spearheaded the growth of an on-line Furniture Brand from scratch, single-handedly managing all aspects from Conceptualization, Designing, Fabrication, Distribution and Promotion of the Start Up Front-ending the engagement and servicing of international clients and developing the Exports arm of the business Played a key role in planning pan India store fitouts and visual merchandising campaigns for various Brands and Retail marketing agencies across 12000+ outlets

Previous Experience

Dec’01-Aug’10 with Urja Fuel Station-BPCL, Jhansi as Business Partner Apr’00-Nov’01 with Satin Creditcare Network Ltd, New Delhi as Brand Manager Jun’99-Mar’00 with Sunlord Apparels Mfg. Co. Ltd., Noida as Product Executive Education

PG Diploma in Business Management in Marketing & IT from Maharishi Institute of Management, Noida in 1999

BBM (Marketing) from Dayalbagh Educational Institute, Agra in 1997 Brands Managed

Personal Details

Date of Birth: 10th September 1976

Languages Known: English and Hindi

Address: Tata Primanti, Sec 72, Gurgaon