Sales Social Media
Resume:
Danielle Blanco
******@*****.***
SKILLS:
Microsoft office, Excel, PowerPoint, Word, Paint, Photo Shop, Marketlive/Kibo (E commerce platform)
KWI, GERS, JDA (ERP systems)
WORK EXPERIENCE:
National Stores Inc. Los Angeles, Ca.
Buyer-Men’s and Kids Footwear Nov 2017-Present
Manage $10.5 million in annual retail sales
Developed and executed assortment plans, merchandising objectives that support the financial targets set by senior management
Negotiate product, quantity needed, landed cost, and delivery with all vendors
Partner with development team to develop products including monitoring delivery, quality control, which has increased profitability and sales 10% and increased AUR
Construct weekly sales analysis reports to determine top division performers to maximize sales, identify issues, and create solution-based strategies
Balance overall inventory for 340 stores to achieve the highest return on investment, by allocation strategies
Associate Buyer-Home & Toys Aug 2016-Nov 2017
Key Member of Home division buying team that is responsible for financial planning for $31 million in sales annually.
Control receipts, inventory and turn for the stores and create assortment plan strategies, buys and purchase orders in accordance with fiscal responsibilities.
Develop products with import team to increase profitability.
Insure flow of goods in a timely manner from oversea shipments.
Balance overall inventory chain wide to achieve the highest return on investment.
EUROSTAR DBA WSS Los Angeles, Ca.
Ecommerce Merchandiser March 2015-July 2016
Key member of Ecommerce team, responsible for launching a new Omni channel web site
$4 million annually, with ownership of product pages, brand pages, categories, sub-categories and sort logic
Manage process to ensure accurate product data flow from the ERP to Ecommerce database that includes a daily QA of new products to the SKU level
Oversee full product life-cycle, including P.O. tracking, photography, copy writing, product upload and site merchandising.
Manage web site and email marketing calendars, create design requests and collaborate with web designers to create compelling messaging
Communicate merchandising strategies with cross functional teams including Planning, Customer Service, Distribution Centers, Marketing and key executives within the organization
Developed, implemented, and managed photographers and photography calendar to ensure products are uploaded in a timely manner
Associate Buyer (Accessories) June 2013 to March 2015
Financially planned sales $3 million annually, inventory and turn for the stores and created assortment plan strategy, buys and purchase orders in accordance with fiscal responsibilities for my categories
Developed and implemented a $1 million sock strategy chain wide
Sourced and developed a private brand sock program which is 10% of WSS sock business
Constructed weekly sales analysis reports to determine top division performers in order to maximize sales, identify issues, and create solution based strategies
Balanced overall inventory chain wide to achieve the highest return on investment
Planned and executed pricing strategies, ensuring greatest margin potential
Associate Buyer (Men’s Action Sport Footwear) October 2012 to June 2013
Financially planned sales $7 million annually, inventory and turn for the stores and creates assortment plans strategy, buys and purchase orders in accordance with fiscal responsibilities for my categories
Expanded “never-out” buying procedure and increased sales by 5%
Planned and executed pricing strategies, ensuring greatest margin potential
Negotiated payment terms for all action sport vendors
Senior Assistant Buyer (Men’s Footwear) October 2008 to October 2012
Trained and lead all assistant buyers on ERP System, and processes
Managed all aspects of the Nike Release Shoe Program including vendor correspondence, allocation, and receiving of goods
Expert in internal reporting & merchandising systems
Marketing liaison to coordinate all samples for social media, billboards, etc. and all branded POP for 77 stores
Constructed weekly sales analysis reports to determine top division performers in order to maximize sales, identify issues, and create solution based strategies
Allocation Analyst May 2006 to October 2008
Developed & executed allocation strategies based on store performance
Merchandise liaison between the stores for product needs and related inventory issues
Maintained never out levels based on the stores tier and size selling analysis
Initiated transfers of merchandise to maximize sales on a weekly basis
EDUCATION:
CALIFORNIA STATE UNIVERSITY NORTHRIDGE
Bachelors of Science in Human Development
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