Manager Social Media

Tamer Hanafy Mahmoud

Location: Saudi Arabia - Jeddah - RWADA Dist.

Email: ****************@*******.***

Mobile: Saudi +966-********* & Egypt +201*-******** LinkedIn: sa.linkedin.com/pub/tamer-hanafy/15/46a/a16 Transferable Iqama.

Profile

A Commercially Minded Retail Manager With broad experience In E-commerce covering category management, Operations, Digital Marketing,in addition to Mega Stores Management experience at Leading companies in their business as IKEA,Vodafone,Sony,Nokia and extra. Had Started Many new business functions from the scratch like Ecommerce trading in extra, Online Sales in IKEA, Social Media channels in customer Care Center at IKEA and Open 20 franchising stores for Vodafone and establish B2B Business Model at Metro Cash and Carry in Egypt. Always committed to continuous personal development, seeking a challenging senior role within Gulf Area or Egypt but would consider any significant global Role where my skills can be deployed to make a difference. Work History

City Head

OYO Orval Technology (OYO Rooms) December 2019 - Present Oyo Saudi Arabia

Ecommerce Deputy Manager

IKEA Saudi Arabia July 2016 – Nov 2019

Duties

Acting as Ecommerce Manager in all tasks related to www.IKEA.com.sa

collaborating with cross-functional partners and internal teams to manage all aspects of the ecommerce business including business planning, content strategy and development, and other online activities, website and customer service consultancy, web analytics and web technologies

Responsible for site analytics and testing to drive growth for ecommerce KPIs. Used a/b and multivariate testing to drive 15% improvement in site conversion. Improved user engagement through detailed analytics and user testing.

Established abandoned cart email strategy which result for 30% + in email conversion rate

Created and managed new payment processing system and include all the convenient methods for customers

Update and maintain the website, and oversee the email marketing (SEO, SEM,Affiliate partners) Achievements

Decrease the oversold orders for e-commerce orders from 30% of Total cancellation to only 10% Which increase revenue by 1M Saudi Riyal

Achieve 50M FY17 100% of assigned budget

Reduce Delivery Lead time from 20 to 5 days

Increase Email Newsletter revenue by 75%

Open New 14 cities for Delivery which add up 2M to 2017 Budget

Additional E-commerce & Customer Care Operations Assignment Achievements

• Reduce Cases Resolution time significantly from 31 to 4 days which have a great impact on customer satisfaction

• Resolve Social media Critical cases in faster times and improve it by 87% Ecommerce Trading Manager

Extra Electronics Saudi Arabia April 2013 - June 2016 MENA's largest home electronics retailer a 1Billion USD turnover and have been the market leader in MENA for over a decade with circa 45 stores in Saudi Arabia, Bahrain, Oman. Duties

Own the convenience online shopper experience, managing the online customer journey from acquisition, engagement, conversion and retention.

Responsible for coordinating all site marketing and promotions by working with, digital and marketing teams to ensure campaigns are well executed and consistent across all channels.

Managing stock levels.

Monitor key performance indicators (KPIs) and provide actionable insights and recommendations across departments.

Countdown deal program / Mail Campaign management / Selecting the products based on margin / stock /aging

Achievements

Proven track record of Development of online brand budget and commercial. Key Performance Indicator 2014 2015

Sales Growth Rate 186% 154%

Customers Growth Rate 114% 183%

Mega Sale Growth Rate 230% 480%

Responsible for day-to-day website performance and monitoring. Making appropriate recommendations and develop action plans.

In 2015 Add 2 families to the website and modify the continent of 4 categories Store General Manager

Extra Electronics UEC Saudi April 2012 - March 2013 Duties

Manage annual & periodic stock take for more than 4,000 items in 7 dept.

Supervise regular products quality checks & take appropriate actions to maintain The standard quality level of the company

Analyze store performance key figures & take necessary actions to achieve targets

Manage Store P&L lines, Participates in putting projections & targets & lead the store team for achievements

Managing 40 million SR business / 50 Employees

Achievements

Achieving second rank on the company stores for Mega Sale 158% VS assigned target. Field Operations Manager

MAKRO Cash & Carry (Whole Sale) Egypt May 2010 - April 2012 Achievements

Achieving 150 % of assign Targets In the yearly target

Remodel Top five modern cofee shops with our own brand

Train 40 customer managers on the following topics (Specific customer knoweldge - Customer Purchasing Potential Analysis)

Managing Customer Portfolio - Effective Customer Visit Regional Manager

Vodafone Egypt May 2006 - April 2010

Achievements

Two stores in my area have the highest growth rate across year 2009 (one store in Remote Area Stores 621 %, and the other in Cairo 594 %)

The fifth big stores ( in terms of Transaction,sales,footfall ) in Vodafone retail their Managers was reporting to me

Cooperate with the team to design the weekly quiz program to test and enhance the product knowledge across the retail channel

Managed around 120 employees in the region

Employment summary

City Head Oyo Rooms 2019 – Present

Ecommerce Deputy Manager IKEA Saudi Arabia 2016 - 2019 Ecommerce Trading Manager Extra Saudi Arabia 2013 - 2016 Store General Manager Extra Saudi Arabia 2012 – 2013 Field Operations Manager Metro C&C Egypt 2010 – 2012 Regional Manager Vodafone Egypt 2006 - 2010

Education

Bachelor of commerce and business administration: Helwan University (Cairo) Major in Accounting Training

Digital Business analysis May 2020

Managing in diffecult Time May 2020

OMCA certiefaction for online Marketing Associate October 2019

Shopify Essential Training Sep 2019

Building Your Marketing Technology Stack (Linkedin Learning ) Sep 2019

People Management Program July 2019

Project management solving common project problem May 2019

Fast Tracking for Digital Marketing October 2018

Home Furniture School 21 & 22 Feb 2018

Shop Keeper / Mechanical sales September 2017 to Feb 2018 IKEA Brand Aug 2017

Planning And Organizing ( Trainera ) June 2015

Delivering change (Trainera) June 2015 Digital Marketing Diploma ( DM3 comp.Dubai ) Jan 2015

ecommerce / Social Media / Content Marketing (eLearning ) August 2014

Managing High Performance Meric international

Customer Purchasing Potential Analysis Makro

Business Think (Franklin Covey ( Stephen R. Covey vice chairman)) Vodafone

Finance for Non-financial (Vodafone)

Emotion intelligence innovative Group (Vodafone)

Stress Management (Vodafone)

Training Management skills enhancement (Scriton training & associate –USA)

Basic selling skills at quest company

Team building at International Marketing & Management institute (IMI)

Retail selling skills at IMI

Etiquette of customer interaction at IMI /

Etiquette of customer service at IMI

English courses at British council

ISO certificate at Tri-tech

Customer care workshop at Innovative Group

System Expertise

Google Analytics / Adobe Analytics / Power BI

CRM & Genesis Communication System & Navation System & Oracle system & congas & Staging application

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