SANJAY AGGARWAL
Contact: +91-991******* (M) / 011-******** (R)
E-Mail: ************@*****.**.**
JOB OBJECTIVE
~SENIOR LEVEL ASSIGNMENTS~
Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative
marketing concepts & strategies, seeking challenging assignments in Key Account Management, Sales &Marketing
Operations and Product Management with in organization of high repute
PROFILE SNAPSHOT
An astute professional offering nearly 25 of experience in:
Sales &Marketing Operations Business Development Key Account Management
Brand Management Product Management/Promotion Client Relationship Management
Currently working with JAZZCON ENGINEERS Pvt. Ltd., Delhi as General Manager (Marketing)
Comprehensive exposure in managing business operations through business development procedures, winning
sales & marketing strategies, channel / distribution standards and guidelines; experience of operating each of the
designated franchisee / territory / cluster as a separate profit center
Resourceful in streamlining operations for ensuring effective delivery of solutions keeping in consideration the pre-
discussed parameters for different segments as well as ensuring consistent achievement of marketing targets
Expertise in handling premium LT Switchgears & Control Gears Products/Electrical & Electronics Component
Market/ On-Line UPS Systems within niche market segments and also volume brands within market spanning across
all cross section of demographic profile
Experienced in devising & implementing product management plans after studying current consumer insights &
technology trends and effectuating the same for different consumer segments
Successfully handled key clients like Havells Electronics Pvt. Ltd., Uflex Ltd., Jai Prakash Associates Ltd. (Jaypee
Group), Elak Pvt. Ltd., Fortis Hospital Group, Research & Referral Hospital, Jakson Engineers Limit ed,
PravasiBhartiya Kendra-Chanakyapuri, DAIL, NATRIP etc.
Served as Founder Member of Trinity Touch India Pvt. Ltd., Delhi and launched the various Electrical & Electronics
engineering products at PAN India level
A keen performer with capacity to achieve strong results through a combination of strategic capability, creativity,
solid operational grounding, interpersonal skills and commitment levels
AREAS OF EXPERTISE
Implementing long term / short term strategic plans to enhance operations, profitability & revenue; involved in
spearheading turnaround initiatives
Mapping clients requirements, attending / conducting business user meeting, project planning and scheduling
providing them customized business solutions
Providing consultancy to clients on growth and entry strategies into highly technology intensive products market
Realizing strategies for acquiring business from clients and effectively using potential of existing accounts
Interfacing with the client at both pre-sales and post-sales stages with technical customer engineers, account based
product management and corporate management to ensure that the companys products are considered for
purchase against competitive offers
Collaborating with Business Sales/ Account Managers, Product Management and Business Development teams for
successfully selling and deployingcompanys products at client locations
Delivering the consolidated product as per requirements and timelines for launch; negotiating & discussing new
business commercials and liaising with third party suppliers for value added promotions & third party promotions
Developing new propositions through in-depth understanding of consumer behavior & usage patterns; handling
individual clients and taking various initiatives to tap/explore greater market & business volumes
ORGANIZATIONAL EXPERIENCE
Jazzcon Engineers Pvt. Ltd. GM (Marketing) Since Jan16
Significant Accomplishments:
Expanded sales and market share with large private / public sector organization, electrical consultants, EPC
contractors/PMCs/Industrial Segments & big OEMs
Activities:
PR Activity/CONSULTANTS APPROVALS
Uniline Energy Systems Pvt. Ltd. Sr.Manager (Marketing) Jan15-Nov15
Significant Accomplishments:
Expanded sales and market share with large private / public sector organization, electrical consultants, EPC
contractors/PMCs/Industrial Segments & big OEMs
Product Handled:
On-Line UPS Systems up-to 400KVA in parallel redundancy
Riello PCI India Pvt. Ltd., Gurgaon Key Account Manager (Sales &Marketing) Nov12-Dec14
Significant Accomplishments:
Expanded sales and market share with large private / public sector organization, electrical consultants, electrical
contractors/project management consultants/power sectors/ industrial dealers network & big OEMs
Achieved 80% targets
Product Handled:
On-Line UPS Systems up-to 800KVA in parallel redundancy up-to 6 Units i.e. (6400 KVA)
Tritronics India Pvt. Ltd., Delhi Sr. Manager (Industrial/Corporate Sales) Jun10 - Nov12
Significant Accomplishments:
Holds the distinction of maintaining excellent sales and market share with large private/public sector organizations,
electrical consultants/Contractor, industrial dealers network & big OEMs
Efficiently provided customized solutions to OEMs
Effectively processed ordersofcustomizedproducts for various customers
Achieved 95% of the assigned targets
Products Handled:
On-Line UPS Systems up-to 200KVA CVT up-to 10 KVA
Off-Line &Line Interactive UPS up-to 2 KVA DG Sets up-to 500KVA
Switch Control (India), Delhi National Sales & Marketing Manager Jan04 - May10
Significant Accomplishments:
Established professional relations with industrial giants like HPL, Control & Switchgears, Havells, Jakson
Engineers Ltd., Elak Private Ltd., PEC Electricals Private Ltd., Toshniwal Industries Ltd. and Reliance
Communications Ltd.
Successfully implemented ISO & CE processes and obtained certification for the same
Played a pivotal role in obtaining ISI mark from BIS authorities
Holds the distinction of developing a new business partner (HPL/ELAK/PEC/C&S)
Overachieved business targets by 200%
Key Clients Handled:
Havells Electronics Pvt. Ltd. Control & Switchgears Ltd.
J K Cement Ltd. ElakPvt. Ltd.
Jakson Engineers Ltd. Reliance Industries Ltd.
Products Handled:
22.5mm Control & Signaling Devices HRC Fuse Links
Fuse Holders/Fuse Bases Industrial Hooters
Metal Clad Plug & Sockets Electronic Buzzers
LED Lights (Barrell Type) A/C Boxes
Cam Operated Rotary Switches Customized Push Button Stations
Phoenix Contact (India) Pvt. Ltd., Delhi National Product Manager May01-Dec03
Significant Accomplishments:
Holds the credit of launching several products in India like Jacob Cable Glands from Germany, KST Terminal
Incorporation Taiwan Insulated Lugs & Crimping Tools, Farnell a UK based Directory Enquiry Services for various
Electronic Components/Products, Fibox Finland Thermoplastic Boxes & Electronic Door Locking Devices &
Accessories from UK under Trinity Touch Pvt. Ltd.), a subsidiary of Phoenix Contact India Pvt. Ltd.
Efficiently supervised all activities of TTPL and successfully launched all programs at All India Level
PREVIOUS EXPERIENCE
Neptune India Ltd., Delhi Area Product Manager Dec97-May01
S & S Power Switchgears Ltd., Delhi Senior Sales Engineer Aug95- Nov97
Standard Electricals Ltd., Delhi Sales Engineer Dec93-Aug95
Significant Accomplishments:
Generated volume worth INR.: 4.5-5 Cr./Annum from Havells Electronics Pvt. Ltd.-H.P from Branding Business &
INR.: 2.5-3 Cr./Annum from Uflex Ltd.-Noida (A Holography Division)
Bagged orders for Uflex Limited - UPS System (for 1 MV Load for their Packaging Unit at Jammu), ESIC Hospital-
Faridabad, GMR (T3 Terminal), Research & Referral Hospital-Delhi for UPS System Installed ( for 1 MV Load)
Appointed4-5 Big Distributors for UPS Systems
Successfully launched Single Phase UPS system Development/Launched in Riello PCI India on Pan-India Basis
EDUCATION
1993 Diploma in Electrical Engineering from Vaish Technical Institute, Rohtak, Haryana
2015 Six Sigma Green Belt Certified from Indian Institute of Technology-IIT Delhi
2019 Digital Marketing Certified By GOOGLE DIGITAL
PERSONAL DOSSIER
25th March, 1973
Date of Birth:
Address: A3 / 126-127, F.F, Sector-11, Rohini, Delhi 110085
Languages Known: English/Hindi/Punjabi
Location Preference: Delhi & NCR
LinkedIn Profile: http://www.linkedin.com/in/saggarwal73