ALYSSA CARTER

**** ** **** **. #*** Ft. Lauderdale, FL 33314 410-***-**** adecxi@r.postjobfree.com Marketing MANAGER

Highly self-motivated with excellent time management skills, responsible for bringing a creative and knowledgeable perspective in the planning and implementation of marketing strategies. Dedicated team player, using effective communication with both internal and external individuals/groups to produce sales and marketing initiatives that enhances branding for the purpose of maximizing leasing and retention potential. Experience

Marketing Manager September 2017-Present

Lincoln Property Company Plantation, FL

• Under the supervision of the Sr. Director of Marketing, offered marketing support to 52 properties in South Florida region (12,000+ units. Garden-Mid/High Rise, Tax Credit, Lease-up New Construction, Transition)

• Assist with the design and implementation of signage, web-based branding, collateral materials, and marketing plans for new construction properties and the of stabilized communities, including rebranding

• Ensure technology feeds and integrations are in place and working correctly

• Analyze leasing and marketing reports weekly to anticipate and combat downward occupancy trends

• Create excitement and enthusiasm for new initiatives and campaigns among community teams

• Assist stabilized and repositioned communities who are experiencing marketing challenges/poor occupancy

• Ensure the setup and monitoring of Google Analytics

• Assist in creation and presentation of pitch decks to acquire new business

• Work collaboratively with leadership at all levels and clients to execute strategic marketing plans that achieve optimum leasing and financial performance

• Assist with the development and execution of national and regional marketing campaigns and resident retention promotions

• Show leadership in the setup, claim, and management in the ongoing monitoring of major social media websites and locational websites

• Setup and Manage Digital SEO/display campaigns and ILS Assistant Community Director, Sales Director September 2017-June 2018 Milestone Management (Property Purchase)

Leasing Consultant, Social Media Ambassador January 2017-September 2017 Pinnacle Property Plantation, Florida

• Collects and secures rental payments

• Generating awareness, interest and excitement via social media

• Exceed weekly/monthly leasing sales goals, met monthly delinquency bonus

• Planning and organizing Community Events and advertised appropriately

• Assists Community Director with Daily Rate Approvals

• Prepare files for legal evictions

• Prepares accounting records and reports, including Deposit Accounting and monthly close out

• Promotes resident retention by assisting with the renewal program Sales and Marketing Associate September 2016-September 2017 Avalon Bay Communities Owings Mills, Maryland

• Assist with innovative strategies that build positive buzz and key connections

• Support efforts to partner with nearby businesses, events, and other local organizations

• Help create engaging social media initiatives to connect residents, and manage posts

• Exceed leasing goals monthly

• Play a key role in resolving resident concerns and issues

• Preparing leases for signing and execution

Management Support, Classroom Facilitator May 2011 – July 2016 The Cheesecake Factory Columbia, Maryland

• Conduct orientation sessions and continuing education training in a classroom setting

• Observe and evaluate server performance and productivity to ensure operation targets are met

• Analyze customer feedback and make recommendation to senior management on areas for improvement

• Implement and monitor training programs within organization

• Implement a variety of operations and training programs and corporate policies Education

Associate Degree in Business Administration

Community College of Baltimore County, Baltimore, Maryland Skills

Proficient in multiple CRM systems and property management marketing programs. References Available upon Request

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