Social Media Manager
Resume:
ELIZABETH BROWNSEN
L o s A n g e l e s, CA 3 1 0 • 8 0 9 • 1 1 1 9 *********@*****.***
EXECUTIVE – PRODUCTION, PMO, OPERATIONS, STAFF LEADERSHIP, STRATEGIC PARTNER KEY COMPETENCIES
Insightful Thought Partnership Integrated Project Management Cross-Functional Liaison Operational Strategic Leadership Process Establishment/ Optimization Execution & Efficiency Focus Systemic Planning Guidance Program Planning & Implementation Administrative Organization Deft Corporate Communication Risk Identification & Solution Expert Coalescence of Staff Sentiment Internal & External Team Cohesion Consensus & Connection Builder Multi-scale & Detailed Accuracy CLIENTS – Disney, Toyota, Lexus, Paramount Pictures, Belkin, Haagen-Dazs, Nike, DS Waters, eNutrition, Marriott, Icelandic Glacier Water, Paramount Pictures, Amazon, EA Games, Expedia, J. Crew, Pepsi, eHarmony, Edison, Cathay Pacific, The Ritz-Carlton, American Express, PIMCO, HSBC, 2K Games, and Indian Motorcycle. E X P E R I E N C E & A C C O M P L I S H M E N T S TEAM ONE / SAATCHI & SAATCHI NORTH AMERICA, Los Angeles 2006 – 2020 Team One is a full service integrated creative, media, digital, events, PR, and communications and production agency. It is a division of Saatchi & Saatchi and Publicis Communications Group. Executive Director (VP) – Operations, Project Management, and Production 2013 – 2020
• Led integrated operations, staff services, resource and project management, production, and full service creative and media studios generating $120M+ in fees and billings, and increased efficiency 30%.
• Right hand partner to CEO, President, GM, and CFO for project management leadership and staff guidance. With high-level administrative support, thought partnership, and program and project management responsibilities.
• Advanced operational process workflow with multiple departments and disciplines and managed production studios’ revenue growth covering: development, technology (AR, VR, CG, 3D, XR), multimedia, video, art, post production editing, VFX.
• Compassionate, trusted, dedicated, and action-oriented leader, with a focus on goals and communication.
• Partnered with cross-functional teams to make business recommendations and craft project requirements.
• Delivered $50M in integrated programs, executing 200 concurrent projects annually, at a 500-person agency, including 18 creative and strategy teams, and external partners and freelance/ contract staff.
• Guided operations, scope and resource management, and technology and shared services partnerships.
• Oversight responsibility for personnel across departments, including growth, partnerships, succession, vision, collaboration, salary, staffing, quick-change, sentiment, business connection, and performance evaluations.
• Coalesced a multi-disciplinary team in project execution, ensuring scoping, vision, methodologies and definitions were correctly applied, while managing budget, timing, resource, and review management.
• Drove multi-national integrated teams in determining annual SOW and staff planning. Oversaw partnerships and projects between complex diverse teams including creative, technology, finance, strategy, media, and communications to ensure rapid progress, aggressive expectations, and detailed specifications were met.
• Ensured creative excellence and scalable efficiencies – Gained business market share on average of 27%. Grew production revenue by 300%. Gained project efficiencies and cost savings of 30%.
• Industry Recognition – Won Clios and Cannes Lion for integrated campaigns. Increased JD Power site rating from 14 to 3. Earned Gold Belding Bowls, One Show, and Effie and Webby Awards for launch campaigns. Management Director – Integrated Project Management and Production 2006 – 2012
• Lead production and project management for Digital, Broadcast, Print and Art across all agency accounts
• Grew to become a deeply embedded and integrated executive partner and guide, inexorably tied to the organization leadership and brand goals.
• Oversaw a team of producers, project managers, and legal and advertising operations experts
• Evolved operations workflows in both agency and marketing organizations, gaining efficiencies of 15-20%
(approx. $10M cost reduction) by incorporating Atlassian tools into all digital projects and review processes.
• Reduced production costs 15% by developing a proprietary automated tagging and versioning tool. ELIZABETH BROWNSEN 3 1 0 • 8 0 9 • 1 1 1 9 *********@*****.*** Page 2 of 2
• Extended efficiency gains of 40% by integrating technology tools into Proofing, Legal, Product Information and Project Management workflows.
• Directed massive multiple website redesigns, maintaining change alignment process throughout phased deliveries that exceeded marketing goals and bridged gaps of 30% variation in scope and cost.
• Integrated the agency with an SAP ERP system. Utilized Jira and Smartsheet to generate daily and weekly tracking updates of >150 active productions, across 12 client scopes.
• Led the internal production of a celebrated social media campaign that persuaded the client to then commission a live Super Bowl TV spot including online integration executed in under 6 weeks.
• Spearheaded an agency-wide production integration and re-organization initiative.
• Rolled out and applied Smart Sheet, Jira and Confluence tools to manage team resources and programs. TRIBAL DDB, Los Angeles 2004 – 2005
Tribal Worldwide (part of Omnicom Group's DDB Worldwide) global network of interactive agencies, specializing in – websites, digital campaigns, online video, planning, gaming, mobile, iTV, search engine, and eCommerce. Director of Production, Project Management, and Creative Services
• Led Interactive Production Group, including resource allocation, marketing stewardship, personnel decisions, and project lifecycle management.
• Facilitated work process across all clients, including, Paramount, DS Waters, Southern California Edison, Wells Fargo, Pepsi, and eHarmony.
• Oversaw all daily production of the interactive agency, while integrating with overall agency and actively partnering with the account and creative teams.
TEAM ONE / SAATCHI & SAATCHI NORTH AMERICA, Los Angeles 1999 – 2004 Senior Production Manager – Interactive/ Rich Media/ Email/ Mobile/ Direct Marketing LINKSHARE CORPORATION / RAKUTEN INC., New York 1998 – 1999 An affiliate marketing service provider, largest pay-for-performance networks, acquired by Rakuten, Inc. Assistant Creative Producer - Interactive advertising and affiliate campaigns for Disney and J.Crew NIKE, INC, Portland, OR 1997 – 1998
Assistant Brand Analyst & Strategic Department Coordinator - Nike.com and NikeGodess.com launches. E D U C A T I O N
REED COLLEGE, Portland, OR
Bachelor of Arts, English (focus in Marketing and Advertising) Thesis: “Just Buy It: The Increased Use of Poetry in Contemporary American Advertising” UNIVERSITY of COSTA RICA, San Jose, Costa Rica - Foreign language, literature, and fluency courses STANFORD UNIVERSITY, Palo Alto, CA - PMP (PMI Certification), Project Management Certification Program S P E A K E R / A U T H O R / L E C T U R E R / A W A R D S
• Awards include Cannes Lions, Belding Bowls, Gold Clios, Effie, Webby, and Golden Hitch
• Guest professor and visiting speaker at Loyola Marymount University and UCLA Extension Program
• USC Women’s Leadership Mentor and Industry Board of Directors Representative
• Multi- year SXSW panelist and speaker, USC OWN-IT Key Note Speaker
• Certified Project Manager PMI PMP, Agile Process Trained, Leading at the Speed of Trust, DISC, Communicating with Impact and Center for Creative Leadership Graduate
• Author in industry journals, podcast guest expert, and panelist for conferences and symposiums covering topics such as digital, production integration, team cohesion and collaboration, and project management
• Published poet & past member of the New York City Slam Poetry Team T E C H N I C A L S K I L L S & T O O L S
Prism, Jira, Confluence, Atlassian Tools, All Google Business Suite of tools, All Adobe Creative Suite of tools, Adobe Experience Manager (AEM), AMS, Smart Sheet, Harvest, SAP Finance Tools, All Standard Microsoft tools with deep expertise in Excel, Word, and PowerPoint, Keynote, 10000 ft, Tempus, Tempo, Portfolio, Clarizen, Workfront, Workamajig, Basecamp, Trello, Altair, Office 360, Sitecore, TeamSite, Axis, and Salesforce
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