Manager Digital Marketing

NAZNEEN ANSARI

Phone no: 852-***-****

Email id: ******@*****.***

Career Objective:

A Key Account Manager with 8+ years of experience in Digital Marketing Advertising,Affiliate Marketing & BPO for Education,BFSI,Travel,Real Estate,E-commerce domain. Skills possess: New Business Acquisition, Lead Generation,Key Account Management, Media Buying, Affiliate Marketing, Client Servicing, Email Marketing, & SEO

Work Experience:

Business Development Manager at Square-yards Consulting- Dubai

Duration: Feb’2019 to Feb’20

Responsibilities:

Developing relationships with key decision-makers in target organizations for business development.

Interfacing with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business.

Managing activities pertaining to negotiating / finalization of deals for smooth execution of sales.

Planning and directing the marketing efforts towards improving brand equity.

Developing promotional campaigns around major product launches.

Initiating and implementing process / procedure changes/improvements and ensuring optimal utilization of the available resources.

Extremely effective business networking.

Conceptualizing and implementing competent strategies, processes and policies for regional operations & ensuring that the requisite changes are made as and when required.

Developing plans and value added solutions designed to assure achievement of agreed to the volume, market share and profit objectives.

Conceptualizing & implementing development strategies for acquiring business from clients and effectively using existing accounts.

Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies.

Leading, training & monitoring the performance of team members to ensure efficiency in service operations and meeting of individual & group targets.

Creating and sustaining a dynamic environment that fosters career development opportunities and motivates high performance amongst team members.

Key Account Manager at Monster.com India Pvt. Ltd.

Duration: June’2018 to Jan’19

Responsibilities:

Selling ad space on Monster.com website to leading companies

Handling Email Marketing, Performance Marketing, Publisher Management, Digital Ad Sales

Hands on experience on Salesforce.com, Hasoffer, Affise.com and Cake.com Platforms

Identify & analyze the clients’ requirements, thoroughly mapping the accounts

Propose apt solutions based on client requirement for Branding and Advertisements.

Interaction with senior management in the client organizations & present Monster's products &

services

Manage complex sales situations & acquire new clients based on "value based selling".

Manage collections and accounts receivables.

Manage Programmatic Advertising (RTB)

Getting business through Performance Marketing as well

Work on Product Listing & Category Management

Doing Competitive Analysis, Campaign Analysis & Data Research to get the best results

• Work on Account Strategy and Media Plans in sync with the objectives of the upcoming campaigns.

• Pitching-in for incremental opportunities (Up-Sell & Cross-Sell) through sharing simulation curves

of the campaigns’ performance data.

• Define clients' business needs and identify areas of opportunity to increase account growth and drive revenue.

• Provide client recommendations in order to include – RTB, Display (re-) targeting, mobile,

social,creative, and analytic.

• Manage multiple client engagements simultaneously.

• Track, measure, and revise campaigns based on rigorous data analysis to further optimize ROI on spending and ensure growth in traffic, conversions and revenues.

• Campaign builds, Audits, Performance Analysis, Optimization and recommendations on including / excluding audiences / genres / creative etc.

Key Account Manager(Performance Marketing) at Trootrac Media Pvt. Ltd.

Duration:Oct’2013 to Feb’2018

Responsibilities:

Manage and oversee the organization's e-commerce, lead & Travel business efforts

Developed and drove projects/campaigns for assigned brands, like Tui Travel, Askmebazaar, Shopclues, Singapore Airlines, Qatar Airways, Yatra & many more with the ability to pursue and persuade clients on new planning approaches/innovation.

Head the planning and execution of the marketing strategies to promote services to online customers as also work with key partners for implementation planning & negotiations

Conducting business to business transactions through an internet website & client’s market position

Interact with the high officials on the design and implementation of website marketing plans & present the implementation of ideas to clients across different platform

Prepare and demonstrate presentations of various marketing strategies & KPI’s and recommend/develop methodology against brief

Co-operate with the web developers to make necessary changes in the website if necessary

Ensure projects or campaigns are working fine on the based on agreed KPI’s and company’s efficiency.

Interview and recruit new marketing executives and educate them about the company policies & facilitate across team for learning & knowledge sharing

Develop & build a strong relationship with clients & try to be the trusted person for their accounts requirements

Allocate work to the marketing executives and supervise them & work with internal team & resources for company growth

See to it that all the online transactions are carried out according to the rules decided by the government

Doing competitive analysis time to time to increase the number of sales.

Preparing validations & invoices with the Merchants & Affiliates.

Analyze affiliate performance on a weekly, monthly, yearly basis, develop key metrics and shared the same with affiliates.

Recruiting top level affiliates with high levels of relevant traffic (through Alexa, PR, Compete) from Google. Negotiate commissioned travel deals with high-end Affiliates

Updating them with new campaigns, offer promotions, ad copies, website optimization suggestions and etc.

Helping key affiliates to maximize their earnings and incentivize them to deliver more

Digital Ad Sales at Trootrac Media Pvt. Ltd.

Duration: Oct’2013 to Feb’2018

• Generating, New vendors, communicating with Client, making media Plans and develop campaign for the Brand according to their requirement.

• Planning & Implementing Best Practiced Business growth modules, concept & work flow orientation.

• Streamlining relationships with the top ad networks, agencies and clients and ensuring achievement of business targets and goals.

•.Establish new business connections in digital ad network through Trootrac Media

• Cooperate with Traffic Providers, Brand, Agencies and other affiliate Network or digital ad network to increase business

• Manage the expectation of all level clients to reach win-win situation

Sales Manager at Just Dial Ltd.: Duration: October 2009- August 2013

Responsibilities:

Selling Commercial Packages.

Helping people who are looking for Business Growth & Branding in their budget.

Selling packages like High to Low/Average value packages..

Giving consultation about the Commercial Projects for investment & business profit.

Help them to invest their money in suitable projects.

Update them about profitability, market research & competitive analysis.

New business acquisitions, integration & collaboration

Internship at Citi Bank: Duration: August 2008-October 2009

Education:

Pursuing MBA from ICFAI University Started in 2017

BA (Pass) from Delhi University 2009

12th from C.B.S.E Board 2006

10th from C.B.S.E Board 2004

Personal Details:

Father's Name: Mr. Mansoor Ansari

Date of Birth : May 1, 1989

Gender : Female

Marital Status: Unmarried

Nationality : Indian

Declaration: I hereby declare that the above details are true to the best of my knowledge and that I'll do my best for the good of the organization.

Contact this candidate