Project Manager

JAMILA MENEFEE, CSM

Smyrna, GA ***** – 404-***-**** – ******.*******@*****.***

ACHIEVEMENTS

● Created a visual content tracker to eliminate ongoing issue of expired website content.

● Focused on future success by consulting with Agile development team to create proprietary enterprise level systems.

● Crafted strategy, managed online communication and digital content for the field organization including over 2,000 retail locations.

● Strategically developed a new workflow process to meet deadlines and reduce budget overage.

● Recognized for promotion after successfully implementing large scale national in-store promotions including Holiday and Black Friday.

PROFESSIONAL EXPERIENCE

June 2017-Present

FISERV

SENIOR MARKETING PROJECT MANAGER

Project manager for global initiatives to promote the Fiserv brand, products and services. Project types include social media campaigns, email campaigns, blogs, digital advertising, landing pages, video production, Fiserv.com updates, website migrations, UX/UI initiatives.

Initiate project setup within project management tool establishing schedule, task assignments and resource allocation.

Determine project scope, requirements and identify risk and obstacles.

● Establish client review milestones.

● Maintain ongoing communication with development team and stakeholders to ensure alignment and awareness.

● Coordinate and schedule kickoff and planning meetings.

● Facilitate daily stand up meetings to determine priorities for project team.

● Manage all levels of approvals and ensure alignment with project schedule.

● Monitor ongoing projects throughout lifecycle to facilitate success.

● Review resource allocation to prevent overbooking.

● Create and maintain clear project documentation.

● Properly archive and close projects in project management tool.

● Train internal teams and agency partners on Workfront tool.

● Highlight best practices and continuously seek opportunities to improve processes. October 2016-May 2017

THE HOME DEPOT

ADVERTISING MANAGER - CONTRACTOR

Managed the scope of advertising campaigns utilizing strategies and plans to ensure production deadlines were met. Accomplished organizational goals with an ownership approach while exploring opportunities to add value.

● Created advertising templates with content pulled from data feed.

● Scheduled designers and copywriters to populate templates with graphics and copy.

● Partnered with product merchants to assess sales goals and advertising priorities.

● Met weekly with stakeholders to review layouts and determine requirements for future advertising campaigns.

● Proofed layouts prior to production release verifying correct pricing, SKUs, product placement, regional promo offers and market assignments.

● Generated inventory reports to prevent low stock of advertised items.

● Reviewed pricing reports to ensure positive revenue impact.

● Adjusted advertising strategy to align with fluid merchandising priorities

● Communicated changes in strategy and priority to creative teams. JAMILA MENEFEE – PAGE 2

October 2015 – September 2016

FREELANCE WRITER/DIGITAL MARKETING CONSULTANT – Various Clients August 2013 – September 2015

AT&T MOBILITY

SENIOR RETAIL OPERATIONS MANAGER

Demonstrated knowledge of visual merchandising, marketing operations, strategic development and execution of business and communication initiatives. Ensured overall success attaining goals, meeting revenue growth, improving team net promoter score and program quality.

● Developed effective online communication strategies and relative messaging from headquarters to the field and sales operations.

● Composed, edited and posted technical instructions, product descriptions and urgent updates to field website via content management system; uploaded video content; maintained page links; managed updates across promotions.

● Maintained online resource library for store managers.

● Reviewed site daily to ensure quality of user experience.

● Conducted beta testing on new site features prior to launch.

● Collaborated with external developers and engineers for ongoing website improvement.

● Tracked, measured and analyzed weekly corporate real estate reports to identify needed site updates.

● Partnered with internal stakeholders and SaaS vendor to update backend system data for new store openings and relocations.

● Created site user guides and training decks.

● Utilized efficiency and expertise to review over 100 online planograms for accuracy on a bi-weekly basis.

● Ensured retail location requests adhered to current merchandising strategy.

● Provided technical support to website end users through Zendesk. September 2005 – August 2013

AT&T MOBILITY

SENIOR MARKETING PROJECT MANAGER

● Developed schedules and effective strategies for creation of marketing collateral and in-store Point of Purchase (POP).

● Created and managed annual calendar for national campaigns.

● Reviewed creative briefs before each promo campaign to assess and manage risks.

● Scheduled and facilitated promo kickoff meetings with cross-functional teams and agency partners.

● Collaborated with designers, production, creative agency partners and internal clients to solve creative and scheduling issues.

● Negotiated schedule adjustments with external vendors, communicating detailed project plans and changes to team members.

● Managed internal and external resources to facilitate timely project delivery.

● Contributor to Agile team for development of proprietary workflow tool and digital asset management system(DAM).

● Served as system administrator and team trainer for proprietary systems. EDUCATION AND CERTIFICATIONS

HOWARD UNIVERSITY, Washington, DC

(B.A., JOURNALISM/PUBLIC RELATIONS)

WEB DEVELOPMENT CERTIFICATE, New York University

SOCIAL MEDIA & MARKETING, SO ME Academy

PROJECT MANAGEMENT COURSE, AT&T University

CERTIFIED SCRUM MASTER, SCRUM ALLIANCE

CURRENTLY PURSUING: SALESFORCE ADMINISTRATOR 201 CERTIFICATION

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