Sales Manager

RESUME

S. LAKSHMINARAYANAN

NO.*, RAMACHANRAN STREET,

PERAMBUR, CONTACT NO: 91-960*******

CHENNAI –600011 EMAIL ID : adeb8n@r.postjobfree.com

OBJECTIVE: Looking for a long term career which offers advancements in the field of sales & marketing.

WORK EXPERIENCE:

A)ZONAL SALES MANAGER : SIP GLOBAL PVT LTD (FMCG / OTC sales) – TAMILNADU, KERALA STATES with a team of 2 ASM, 13 Executives, October 2019 – till date

Areas of Responsibility:

Setting up Distributor Infra, Manpower, Launching Products across Territory.

Achieving primary and secondary sales

Planning of monthly sales and Expenses Budgets (promotions for various packs and Brands Channel wise

To plan and execute Distribution network expansion and logistics planning

Analyze the market dynamics and strategize the business plan of the territory.

Effective planning and forecasting towards inventory

To have a periodic check and review on distribution, financial status / infra

To train and coach the team ( junior colleagues ) in Distributor management, distributor profitability, new launches, establishing the brands in the market, sales planning weekly, monthly, yearly etc.

To manage manpower by allocating the jobs effectively and supervision about their jobs, training & motivating them .

Planning of manpower & deployment of manpower to get the maximum coverage in the market, maximum market share/ effective sales.

To conduct weekly review with team, analyze performance and give appropriate feedbacks to the management

Sourcing & analyzing competitor’s details and reporting to superiors in time.

B)SALES MANAGER – BISLERI INTL PVT LTD ( Chennai) Handling a TEAM of 4 ASM, 8 Executives & 45 Sales Officers – January 18 – September 18

Areas of Responsibility:

Achieving primary and secondary sales

Planning of monthly sales and Expenses Budgets (promotions for various packs and Brands Channel wise

To plan and execute Distribution network expansion and logistics planning

Analyze the market dynamics and strategize the business plan of the territory.

Effective planning and forecasting towards inventory

To have a periodic check and review on distribution, financial status / infra

To plan and capitalize trade schemes, promos to get maximum volume and revenue. Ensure 100% coverage in all other category outlets.

To train and coach the team ( junior colleagues ) in Distributor management, distributor profitability, new launches, establishing the brands in the market, sales planning weekly, monthly, yearly etc.

To manage manpower by allocating the jobs effectively and supervision about their jobs, training & motivating them .

Planning of manpower & deployment of manpower to get the maximum coverage in the market, maximum market share/ effective sales.

To conduct weekly review with team, analyze performance and give appropriate feedbacks to the management

Sourcing & analyzing competitor’s details and reporting to superiors in time.

C)Area Sales Head – North Chennai, Vellore, Kanchipuram,Tiruvanamalai, Tiruvallur Districts, UNICHARM INDIA PVT Ltd – February 2016 - June 17

Areas of Responsibility:

. Achieving primary and secondary sales

. Planning of monthly sales and Expenses Budgets ( promotions for various packs and Brands outlet wise)

. To plan and execute Distribution network expansion and logistics planning

. Analyze the market dynamics and strategize the business plan of the territory.

. Effective planning and forecasting towards inventory

.To have a periodic check and review on distribution, financial status / infra

. To plan and capitalize trade schemes, promos to get maximum volume and revenue. Ensure 100% coverage in all other category outlets.

. To train and coach the team ( junior colleagues ) in Distributor management, distributor profitability, new launches, establishing the brands in the market, sales planning weekly, monthly, yearly etc.

. To manage manpower by allocating the jobs effectively and supervision about their jobs, training & motivating them .

. Planning of manpower & deployment of manpower to get the maximum coverage in the market, maximum market share/ effective sales.

. To conduct review meet with team, analyze performance and give appropriate feedbacks to the management

. Sourcing & analyzing competitor’s details and reporting to superiors in time.

ACHIEVEMENTS:

. Highest growing ASM with an growth of 68% in Q2 & 3.

. Created a distribution setup in Chennai by appointing 6 distributors & 1 superstockist.

Appointed 5 distributors at Vellore, chennai

Appointed 18 sub stockiest across Rural Vellore.

.Increases the coverage expansion of 11307 outlets in last months across territory.

.Effective utilization of promotions by leveraging sales through proper visibility in an outlet.

.Ensuring people development by conducting workshop sessions, inductions, on job training.

.Trained jc’s in coverage drive which has resulted in higher productivity.

.Identified and trained in areas of development of jc’s

.Ensured 100% adherence in financial policies of organisation.

D)Area Sales Manager – Tamilnadu&Kerala,LT Foods Ltd – NOVEMBER 2012 - DECEMBER 2015.

Areas of Responsibility:

. Achieving primary and secondary sales

. Planning of monthly sales and Expenses Budgets ( High volume Discounts, promotions for various packs and Brands outlet wise)

. To plan and execute Distribution network expansion and logistics planning

. Analyze the market dynamics and strategize the business plan of the territory.

. Effective planning and forecasting towards inventory

.To have a periodic check and review on distribution, financial status / infra

. To plan and capitalize trade schemes, promos to get maximum volume and revenue. Ensure 100% coverage in all other category outlets.

. To train and coach the team ( junior colleagues ) in Distributor management, distributor profitability, new launches, establishing the brands in the market, sales planning weekly, monthly, yearly etc.

. To manage manpower by allocating the jobs effectively and supervision about their jobs, training & motivating them .

. Planning of manpower & deployment of manpower to get the maximum coverage in the market, maximum market share/ effective sales.

. To conduct review meet with team, analyze performance and give appropriate feedbacks to the management

. Sourcing & analyzing competitor’s details and reporting to superiors in time.

ACHIEVEMENTS:

. Highest growing ASM with an growth of 62% in 2013 – 14

. Created a distribution setup in Chennai by appointing 6 distributors & 1 superstockist.

Appointed 8 distributors at Trichy, Nagerkoil, Salem, Erode, Coimbatore & 5 super stockiest at Coimbatore,Trichy, Tirunelveli, Erode, Vellore .

Appointed 57 sub stockiest across Ruraltamilnadu and 10 distributors across kerala.

. Increased the coverage expansion of 8307 outlets in last 6 months across TN.

.Effective utilization of promotions by leveraging sales through proper visibility in an outlet.

.Ensuring people development by conducting workshop sessions, inductions, on job training.

. Trained jc's in coverage drive which has resulted in higher productivity.

. Identified and trained in areas of developments of jc's .

. Ensured 100%adhrence in financial policies of organization.

E) AREA SALES MANAGER, PARLE PRODUCTS (P) LTD (SEP 2009 –OCT2012) for the promotion of Parle biscuits & confectionary, snacks products in MODERN TRADE outlets & INSTITUTIONAL outlets in Tamilnadu.

AREAS OF RESPONSIBILITY:

.Achieving primary and secondary sales

. Planning of monthly sales and Expenses Budgets ( High volume Discounts, promotions for various packs and Brands outlet wise)

. To plan and execute Distribution network expansion and logistics planning

. Analyze the market dynamics and strategize the business plan of the territory

. Ensure 100% implementation of terms of trade with all nationalized chain outlets in listing & mapping of brands,sku's, working & revision of minimum base quantity(mbq) of a product, shelf space, visibility drive,pillar branding, market credit

. Ensure 100% fill rates to all chain outlets like reliance,bigbazar, spencers,star bazar, heritage by creating a reserve of all listed products

. Effective planning and forecasting towards inventory

.To have a periodic check and review on distribution, financial status / infra

. To plan and capitalize trade schemes, promos to get maximum volume and revenue

. Ensure 100% freshness of stocks is being supplied.

. Ensure 100% coverage in all other category outlets.

. To train and coach the team ( junior colleagues ) in Distributor management, distributor profitability, new launches, establishing the brands in the market, sales planning weekly, monthly, yearly etc.

. To manage manpower by allocating the jobs effectively and supervision about their jobs, training & motivating them .

. Planning of manpower & deployment of manpower to get the maximum coverage in the market, maximum market share/ effective sales.

. To conduct review meet with team, analyze performance and give appropriate feedbacks to the management

. Sourcing & analyzing competitor’s details and reporting to superiors in time.

ACHIEVEMENTS:

. Highest growing ASM in south India in all categories with an growth of 300% across all modern trade outlets.

. Created a distribution setup for modern trade in Chennai by appointing 2 distributors with an turnover of 20 lakhs each pm

. Implemented 100% tot in all aspects in all nationalized chain outlets.

. Increased the coverage expansion of 300 outlets in last 6 months with avg sales of 40 lakh per month.

.Effective utilization of promotions by leveraging sales through proper visibility in an outlet.

.Ensuring people development by conducting workshop sessions, inductions, on job training.

. Trained jc's in coverage drive which has resulted in higher productivity.

. Identified and trained in areas of developments of jc's .

. Ensured 100%adhrence in financial policies of organization.

F) CUSTOMER EXECUTIVE, PEPSICO INDIA HOLDINGS (P) LTD (PEPSI) (NOVEMBER 2006 TO AUGUST 2009) for the promotion of soft drinks products in Chennai.

AREAS OF RESPONSIBILITY:

. Monitor of Sales on daily basis

. Increased & improved the branding in the market

. Network Development

.Scheme Management in the market

.D&A management of distributors

.Monitoring on Competitor's activities and report to Superiors in time

.Training of RSSM regarding Monitoring Sales through proper utilization sales of systems of the company.

.Training of Distributor regarding Commercial activities of the Company.

ACHIEVEMENTS:

. Highest growing customer executive for the year 2007 (30)%& 2008 (28%) in Chennai

. Implemented ASDOS + software programme across the territory

. Implemented back to basics programme to rssm across my territory

. Increased my cooler purity scores from 30 - 67% across my territory

.Received ASIA RING OF HONOUR (AROH) award from Director - operations in HONGKONG for BEST CUSTOMER EXECUTIVE for the period of 2007

. Received BEST CUSTOMER EXECUTIVE award for PET in the year 2008

G) TERRITORY SALES INCHARGE, HINDUSTAN LEVER LIMITED ( FROM AUG 2002 TO OCTOBER 2006), I have handled distributors in Chennai, pollachi for the promotion of FMCG products.

AREAS OF RESPONSIBILITY:

. Monitor of Sales and Collection on daily basis

. Improved branding in the market

.Network Development

.Scheme Management in the market

.Monitoring on Competitor's activities and report to Superiors in time

. Training of RSSM regarding Monitoring Sales,Productivity,TLSD.

. Training of Re-distribution Stockist regarding Commercial activities of the Company.

ACHIEVEMENTS:

.Received BEST TSI award in the Zone for Best Branding Activity.

. Received an award from Vice President (HPC) for achievement of Highest Sales in RIN for the period of June - Dec 2004.

. Successfully implemented CUSTOMER REPLISHMENT SYSTEM across in my Territory.

.Won BEST TSI award in the area for BEST ACHIEVER for Surf Excel Sachet.

PERSONAL INFORMATION:

EDUCATIONAL QUALIFICATION: B.Com, MBA (marketing)

COMPUTER SKILLS

OPERATING SYSTEMS : WINDOWS 98

PACKAGES : MS-OFFICE

DATE OF BIRTH : 31 st MAY 1981

FATHER'S NAME : T.N.SUBRAMANIAN

NATIONALITY : INDIAN

LANGUAGES KNOWN : English, Tamil

HOBBIES & INTEREST : Cricket, Shuttle

I hereby declare that all above mentioned information's are correct and subjective to the best of knowledge.

DATE :

PLACE : (S.LAKSHMINARAYANAN)

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