Sales Marketing

Vanessa Nguyen-Lanau

*******@*****.***

***** ********* ** • Houston, Texas 77024 • 281-***-****

EDUCATION

C.T College of Technology University of Houston Houston, Texas Bachelor of Science in Retail and Consumer Science December 2019 Cumulative GPA: 3.561

EXPERENICE

Kate Spade New York – Houston, Texas April 2016 – November 2019 Key Holder Leader – Visual Merchandising (DOR) January 2019 – November 2019

• Executed monthly floor sets in line with visual directive

• Execution of window changes and the styling of all mannequins

• Present fashion trends and colors to be visually stimulating and highlighting key products

• Tracked dollar revenue of merchandise based on store placement and adjust merchandise to maximize profits

• Generated daily and weekly reports to recapitulate business and showcase key point indicators

• Restructure and remerchandise product standards based on seasonal changes, business needs, and trends Seasonal Cashier Key Holder October 2017 – January 2019

• Responsible for opening/closing of the store, cash register balances, bank deposits, and paperwork

• Addressed client complaints, refunds/exchanges, questions, and performed over the phone sale orders

• Trained on average 5 seasonal sales associates to process sales, perform operational tasks, and company standards Sales Associate April 2016 – October 2017

• Achieved individual sales goals based on store bonus plans; enhancing business practices to ensure comparable store sales

• Developed personal clientele relations and proactive client outreach; consisting of 20% of total sales

• Supported the visual merchandiser to ensure visual displays and merchandise are per company expectations

• Accurately process all POS (point of sale) transactions ACADEMIC PROJECTS

Framework Foresight

University of Houston, HDCS 4372: Forecasting for Technology Entrepreneurship Fall 2018

• Analyzed past and present trends between fashion, technology, and sustainability

• Identified the problems in the current state of the fashion industry

• Evaluated data and developments in the industry to forecast a baseline and alternative futures for sustainable fashion

• Constructed action plans to achieve a desirable outcome for sustainable fashion Target Grocery Case Study Spring 2017

University of Houston, HDCS 3303: Retailing and Consumer Science

• Collaborated with a team of five to develop a marketing strategy to increase shoppers in Target’s grocery department using a technology platform

• Created a SWOT analysis, a marketing budget, and a retailer assessment report over Target

• Allocated to manage scheduled meetings, gather information from members, track progress, and assemble final presentation

• Introduced our strategy to our local Target’s marketing team ACTIVITIES

Filipino Student Association Spring 2017 – December 2019

• Mentored members as an ‘Ate’, or big sister, and spread awareness about Filipino culture

• Participate in community service events through the Houston and surrounding areas SKILLS

• Language fluency: Fluent in Vietnamese, Basic in French

• Proficient skills in Microsoft Office, Mac OS, Window OS and Adobe Reader

• Basic skills in Adobe Photoshop, Retail Math

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