Social Media Digital Marketing

JCPenney — Dallas

Senior Art Director **** - present

+ Concepted and designed seasonal sale concepts: visual

aesthetics, social media, email and marketing initiatives and

strategies for the fall

+ Spearheaded video brand guidelines with CD

+ Collaborated with copy to develop social assets for all media

+ Using strategy and visual tactics, created video promotions

for internal benefits that helped bump sign-ups

+ Designed mobile, email and web assets for JCP rebrand

+ Concepted art direction on photography for print & web

+ Worked as social shooter on enterprise-wide shoots

Six Foot Agency — Houston

Senior Art Director 2018

+ Launched rebrand of Six Foot logo in collaboration with CD

+ Established all branding materials for branding workshops

+ Designed and established the pitch decks for

branding and social media services used in all sales

+ Designed UX/UI for GUMOUT videogame

+ Worked on the information architecture of website

ACHIEVEMENTS:

—Ran branding workshops with external clients before starting projects

Academy Sports + Outdoors — Houston

Art Director 2015-2018

+ Created advertising design for all retail categories

+ Created quality guidelines for all media channels

+ Collaborated with Creative Director on seasonal promotions

+ Collaborated with ACD on direct mail pieces

+ Collaborate cross-departmentally to identify sales categories

and align creative with merch and promotional strategies

+ Art directed our designers on marketing collateral

+ Art directed photo shoots, selected locations, models etc.

+ Created styling guides, selected images for channels

+ Established content decks to plan all social seasonal shoots

ACHIEVEMENTS:

— Created strategic and tactical approach for all social media channels using agency sourced data

— Coordinated, concepted, executed, edited and designed social media

content for all channels

Education

Pratt Institute

Bachelor of Fine Arts : 2012

Communications, Art Direction

CERTIFICATES

Southern Methodist

Digital Marketing : 2020

Strategy & Development

Marketing Management

Social Media Best Practices

Analytics in progress

The New York Times

Content Marketing : 2020

Story Mining & Strategy

Creating Stories With Video

Creating Stories With Design

Content Marketing & Analytics

AREAS OF EXPERTISE

Art Direction

Concepting

Strategy

—

Social Media

Digital, Print & Photo

Branding

Content Planning

Video & Animation

Photo Shoots & Styling

Integrated Campaigns

SOFT SKILLS

Adaptability

Accountability

Leadership

Collaboration

Self-starter

Assertiveness

Positive Attitude

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