Vice President for Sales Operations
Resume:
Ramon Milo U. Gonzales
Parkhomes Subdivision
Tunasan, Muntinlupa City
*****************@*****.***
Job Objective:
Distinguished Sales Director with drive for excellence and success looking to fit into a fast-paced sales and distribution environment and be a part in the attainment of its objectives using his grand skills in sales, marketing, distribution and organizational management.
Skills:
Strong Entrepreneurial, negotiation and communication skills
Strong Sales, Distribution and Marketing management background
Business Development and Strategic Planning skills
Strong P&L Analytics and Forecasting skills
People Management, Training and Development
High Computer Skills
Strong analytical and problem solving skills
Market Analysis
Financial/Cost Management
Distributor/Dealer Management
Customer Relations Management
Modern Trade Operations
Professional Experience:
Vice – President for Sales Operations
October 2019 - Present
MCX International Inc.
Responsibilities:
Designs, implements, and manages sales forecasting, planning and budgeting processes.
Provides leadership to the sales organization, and counsel to the President, in implementing sales organization objectives that appropriately reflect the firm’s business goals.
Responsible for equitably assigning sales force quotas and ensuring the firm’s financial objectives are optimally allocated to all sales channels and resources through the quota program.
Accountable for the timely assignment of all sales organizational objectives.
Partners with senior sales leadership to identify opportunities for sales process improvements.
Prioritizes investments in enabling technologies in support of sales organization productivity. Works closely with the President to understand firm sales and technology strategy.
Responsible for the optimal deployment of sales personnel. Makes recommendations for changing sales roles, coverage models, or team configurations in order to maximize sales productivity.
Works closely to the President to define the optimal performance measurements and performance management programs required to sales organization success.
Ensures sales reports and other internal intelligence is provided to the sales organization. Develops new reporting tools as needed.
Working closely with Sales Leadership and Human Resources, establishes a sales force training plan focused on developing and reinforcing critical sales competencies.
Working with Human Resources and Senior Sales Leadership, designs sales incentive compensation programs that provide market competitive pay, reinforce sales organization strategy, and align with business and sales organization objectives.
Oversees sales compensation plan administration. Establish sales compensation program rules, policies and procedures.
Directs and supports the consistent implementation of company initiatives.
Sales Director, February 2018 – June 2019
Golden Acres Food Service Corp.
Responsibilities:
Plans, organizes and directs all aspects of company operations covering sales, sales admin, marketing operations.
Accountable for the profitability of the company and for all major sales and marketing operational decisions.
Develop the Annual Budget for Sales and Marketing in-line with Sales Volume and Gross Profit for approval of the CEO.
Develop, review and recommend through Strategic Planning the Annual Business Plan for Excom approval.
Ensure that the Monthly Budget and Variance Review is conducted in order to monitor the company sales performance and take necessary corrective measure.
Ensure that all sales and marketing personnel are competent, effective and productive.
Business development through opening of new distribution channels for the company.
Conduct organizational reviews and recommend changes in the organizational structure to ensure the growth and effectiveness of the sales and marketing team.
Ensure that the company policies and procedures are regularly reviewed, cascaded and updated as necessary.
Implements Business Partner Management processes and tools in order to ensure sustained profitability of S&D Operators.
Sr. Sales Manager, February 2004 - April 2015
Pepsi Cola Products Philippines, Inc.
Responsibilities:
(Sales Management ) Set and monitor sales objectives following the company principles in order to attain sales and productivity targets.
(Distribution) Set, execute and monitor plans and programs in order to achieve distribution and productivity targets.
(Marketing) Formulate, execute and monitor national and local marketing programs of my regional teams in order to promote product presence and awareness and generate sales.
(Financial Resource & Cost management) Plan, Monitor and Control discounts, deals, concessions, trade assets, Distributor Fees, S&D Controllable Fixed Costs, and other marketing spending and credit in order to maximize utilization thereof.
(Organization & People Development) Select, evaluate, motivate and training of personnel in order to build and sustain a competent sales force.
(Business Planning and Forecasting) Prepare Annual Operating Plan, Forecasts and Tactical Plans in order to build and grow my Regional Teams' business.
(Business partner Management) Implements Business Partner Management processes and tools in order to ensure sustained profitability of AS&D Operators.
Sales Manager, October 2001 - November 2003
Nutri-licious Foods Corporation
Responsibilities:
Set and Communicate SMART sales objectives of my Sales team.
Monitor sales performance and develop action plans to address operational gaps and market opportunities.
Identify key accounts to expand the company’s market.
Plan and activate the required appropriate distribution system, routes and outlets.
Formulate and communicate local marketing program mechanics to my sales team.
Plan and monitor the proper utilization of marketing infra and merchandising materials.
Fleet Sales Manager, May 1995 - July 2001
Nissan Motors Philippines (Nissan Valley)
Responsibilities:
Plan and activate Sales and marketing plans of my Fleet Sales team.
Strengthen business relationships with Top 1000 Corporations, in order to serve their yearly Fleet requirements.
Develop action plans to address operational gaps and market opportunities.
Conduct product presentations to all our corporate accounts.
Monitor sales performance of my fleet sales team.
District Manager, October 1985 - March 1995
United Laboratories Inc. (United American Pharmaceuticals)
Responsibilities:
Establish good rapport with Medical Consultants for 6 Major hospitals in Manila and part Quezon City specifically on surgery, ob-gyne, and internal medicine departments.
Conducts group product presentation as part of our CME (Continuous Medical Education) program geared towards promoting our antibiotics and surgical medicines to Consultants and residents on a monthly basis.
Accompany Medical Consultants in their training seminars local and abroad representing our company thru regular sponsorships.
Set and Communicate SMART sales objectives of my Sales team.
Monitor sales performance and develop action plans to address operational gaps and market opportunities.
Identify key accounts to expand the company’s market.
Formulate and communicate local marketing program mechanics to my sales team.
Education:
B.S. in Management, 1984
San Beda College
Pasig Catholic College
Certifications and Achievements:
Member "Ring of Honor" Awardees Metro Operations 2010, 2011 - PEPSI COLA PRODUCTS PHILIPPINES INC.
Member "CEO Achievement" Awardees Metro Operations 2010, 2011 - PEPSI COLA PRODUCTS PHILIPPINES INC.
Personal Profile:
Name : Ramon Milo U. Gonzales
Date of Birth : April 24, 1964
Status : Married
Reference : Will be available on request
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