Marketing Account Executive

Riya Sircar

Newark, California phone: 215-***-**** **********@*******.*** LinkedIn: www.linkedin.com/in/riya-sircar Education

Drexel University, LeBow College of Business Philadelphia, PA MBA, Marketing, Merit Scholarship December 2017

Middlesex University London, UK

MA, Media and Communication Management December 2012 Calcutta University, Loreto College Kolkata, India BA, English Literature and Minor in Journalism & Film Studies August 2011 Professional Experience

CaaStle Mountain View, CA

Senior Marketing Operations Specialist 2018 - 2020 Responsible for owning marketing technology to leverage and optimize across programs and applications. Creating scalable processes ranging from strategy and concepts down to execution and delivery.

• Leading a team of 5 to execute the development, implementation and the ongoing management of marketing campaigns across email and push notifications using Salesforce Marketing Cloud.

• Collaborating with cross-functional teams to identify marketable customer segments, A/B testing opportunities and designing customer life-cycle engagement flows.

• Implementing promotional campaigns, automated campaigns, personalized campaigns with dynamic content, journeys and triggered / transactional messages for over 15 fashion retail brands.

• Creating reports, dashboards to monitor email deliverability and performance, team capacity and stack rank workflow. Developed and executed scalable email campaign automation plans for new tenants.

• Maintaining channel health by executing QA processes that minimize content and targeting errors

• Developed training modules and documentation resulting in 25% faster rate of adoption for marketing operations processes among new hires.

Spring EQ LLC Philadelphia, PA

Marketing Automation Specialist 2017 - 2018

• Increased pull through rate by 8.5%, by conducting A/B testing, spam testing and automating CRM processes and facilitating API integrations with CRM, ESP, inbox apps and chat app

• Developed demand generation and lifecycle marketing strategies. Organized and optimized work processes.

• Worked cross functionally with key stakeholders such as technical teams, loan originators, process management and analytics.

• Planned, strategized and conducted beta testing for in-house CRM plugin that led to 10% decrease in processing times and improved sales team experience. MSLGROUP India (Publicis Groupe) Mumbai, India

Senior Account Executive - Corporate Brand Reputation 2015 - 2016

• Led a six-member team to strategize and execute brand communication campaigns for corporations across industries such as infrastructure, real estate, technology, packaged consumer goods, consumer durables and retail.

• Conducted trainings in Beijing for implementation of best practices across APAC markets.

• Guest speaker, "PR and Strategic Communications for B2B Companies" at the Praxis Business School, Kolkata.

Account Executive 2013 - 2015

• Served as core member of New Business Development and Corporate & Brand Citizenship Teams.

• Maintained a 60% success rate of securing new business accounts.

• Enhanced the brand image and communications of leading multinationals, Indian corporations and global non-profits.

• Helped brands engage external audiences and envision opportunities for sustainable employee engagement campaigns.

• Promoted within 8 months from Management Associate and handed ownership of leading corporate infrastructure client account. Contributed to “Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook” – a report by MSLGroup, part of the Publicis Groupe Additional Information

Areas of expertise: Marketing Automation Management, Email Automation, Strategy and Planning, Marketing Operations, CRM, Campaign Management, A/B Testing, Analytics, Project Management and Stakeholder Management

Platforms/Tools: HTML/CSS, SQL, JQuery, Jira, Confluence, Salesforce Marketing Cloud, Active Campaign, SpeedToConnect, Google Ad Manager, Firebase, Shopify, ReturnPath, Survey Monkey, FrontApp, SendGrid, Litmus, Asana, Wrike and Google Suite Certifications: Salesforce Marketing Cloud Email Specialist, Google Analytics Expert and Google Tag Manager Expert

Languages: English, Hindi, Bengali and German

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