Digital Marketing Social Media

Kushagra Sood

Digital Marketing Executive offering 3+ year of strong, decisive executive leadership in well known organisations. Extensive background in complex and challenging environments with proven ability to represent the company with customers and channel partners. Strong business acumen with skills to remain on the cutting edge, drive new business through conceptualising strategies, augmenting & streamlining channel networks, implementing product promotions etc. Digital Marketing Skills:

Website Planning & Creation (Wordpress) Social Media Marketing Search Engine Optimization Google Analytics Email Marketing

Online Display Marketing

EXPERIENCE CHRONICLE

L.B. Associates Private Limited Nov'16-Till Mar'17 Digital Marketing Executive

L.B. Associates (Pvt) Ltd is an integrated media house, in Noida, National Capital Region (NCR), India. L.B. Associates was founded as a proprietorship concern in 1996 by Ms. Linda Brady (now Linda Hawke) with the launch of the 'Extraordinary and Plenipotentiary Diplomatist'. It wasn't long after that a Delhi- based Head of Mission introduced her to the concept of advertising supported commemorative publications on a contract basis. The resulting production was well received. Contract publishing has thus become a major business component of the firm. Over the years, however, they have diversified and grown larger in depth and width. L.B. Associates was incorporated as a private limited company in the year 2000. Besides their signature magazine Diplomatist, they have four additional imprints covers of which are shown on the right of this page.

Job Profile:

I was hired as a trainee for a 3 months project of L.B. Associates Pvt. Ltd. The Project name was "India International Pet Trade Fair". I handled there entire social media platforms i.e. Facebook, Twitter, LinkedIn, Instagram etc. their emails and their websites. I was the only one in the project to handle their marketing for digital media. About India International Pet Trade Fair

www.iiptf.com & www.iiptf.com/petengagement

IIPTF is South Asia's only pet trade fair, which is also the biggest pet event in India. IIPTF is partly a B2B

(Business-to-Business) and partly a B2C (Business-to-Consumer) event, as it showcases a wide range of pet products, along with being a platform for pet-pertinent services from all across India as well as from overseas.

Delhi School Of Internet Marketing May'17-Dec'17

Digital Marketing Intern

After work as a trainee I did a proper digital marketing course where I was provided with an internship.

My course completed in November and my internship in December. Syncway Infotech Dec'17- Aug’19

Digital Marketing Executive

Initially I worked as a freelancer for this company but after my work for them they hired me for a full-time job.

Key role and responsibilities-

1. Create, manage and maintain the website.

2. Continuously work on SEO for website and social media accounts. 3. Create & manage Digital Campaigns.

Duration of freelancing work – Dec’17- Nov’18

AASYAA Banaras Sep’19- Feb’20

Digital Marketing Strategist

AASYAA is a premium label of Women who desired to be rooted to the traditional values, purity and sustainability. “Aasyaa” brings you the fusion of Indian dressing blended with traditional vs today’s demand. The team at Aasyaa has been working hard to bring new designs in the area of Chikankari, Hand embroidery, Handloom, Linen, Silk, cotton etc from Chudidaars, Anarakalli, short kurtis to handworked sarees.

Key role and responsibilities-

1. Create content for the product/website/Social media account. 2. Create, edit and post videos, podcast & audio content to social media 3. Continuously work on SEO for social media accounts 4. Create & manage Digital Campaigns

5. Create online advertisements and banners

6. Identify new trends in digital marketing campaigns, evaluate new technologies & ensure the brand is at forefront of Industry

7. Client Management – Engagement with client pre and post events 8. Database management of Client and engagements

9. Creating Brand value with increase traffic, likes and return customers During this time period I visited different cities for AASYAA Banaras exhibition where I use to cover their stories. I use to cover their live exhibition and use to do the live online marketing. Some of the cities were-

1. Mumbai

2. Nagpur

3. Ahmedabad

4. Surat

5. Vadodara

6. Indore

7. Pune

Achievements

Have my own Facebook page.

Facebook Page- Smiling Face Hub

Link- https://www.facebook.com/smilingfacehub/?ref=aymt_homepage_panel EDUCATION

Graduate in Mass Communication and Journalism Discipline from Galgotias University in 2017 Advance Digital Marketing Course from Delhi School of Internet Marketing. Academic Qualification

Course Board/University Year of

Completion

Marks Bachelors in Journalism

and Mass Communication*

Galgotias University, Greater

Noida

2017 74%

10+2 Study Hall Lucknow 2014

69%

10

th

Rani LaxmiBai Senior Secondary

Memorial School Lucknow

2012 8.6 CGPA

PERSONAL VITAE

Date of Birth : 9th Dec 1995

Address : 1, Shivaji Marg, Hewett Road, Lucknow (U.P)-226018 Contact No. : +917*********

Email Id : ************@**********.***

Kushagra Sood

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