Marketing Manager Sales

Chelsea Fagan

**************@*****.*** • 201-***-****

PROFESSIONAL SUMMARY

Experienced and energetic marketing professional with over six years of experience effectively managing marketing projects from inception to completion. Adept in leading and optimizing integrated marketing campaigns across the luxury, home, beauty, fashion, and financial industries. Pragmatic and proactive marketing professional seeking opportunities to apply my background and expertise to develop and grow brand and market presence.

EXPERIENCE

Director of Partnerships and Events at the New York Design Center – New York, NY June 2019 - Current

• Identified and evaluated new partnership opportunities to increase sales across the NYDC Portfolio (200 Lex) and bring awareness of the brand into new markets.

• Continued planning and growing all tentpole events across the 200 Lex portfolio resulting in a 30% increase in sales post event.

• Collaborated with our website development team in the relaunch of the 200 Lex website and developed content to increase time spent on the site by 40%.

• Lead the development and implementation of the building visitor management system granting insight into daily visitors and ability to target messaging.

Manager Marketing and Special Events at the New York Design Center – New York, NY March 2018 - June 2019

• Created strategy and budget for over thirty yearly events across the 200 Lex portfolio to increase brand awareness amongst the interior design and luxury home industry.

• Ideate event objectives, strategy, collateral materials, and vendor research to ensure we are reaching our main KPIs and increasing sales and showroom lease renewals.

• Expanded upon 200 Lex advertising programs by evaluating integrated media and selling out the program to our tenants resulting in 250,000 increase in profit.

• Managed and supported marketing coordinator in ad submission, ensuring all CO-OP partners submit ads on time, event and building signage.

Associate Marketing Manager, Beauty Category Marketing at Meredith Corporation – New York, NY September 2017 - March 2018

• Pushed digital, social and print revenue growth (up to 5 million dollars) in the beauty and luxury categories across Time Inc.'s media brands.

• Wrote and presented integrated marketing proposals in the beauty, fashion, retail, personal care, and household categories, for top beauty brands: COTY, P&G, L'Oréal USA, Unilever and Estée Lauder.

• Drove incremental digital, social, and print revenue of 500 thousand dollars by developing client specific custom programs.

• Oversaw assistant marketing manager in the development of added value programs and digital recap reports. Digital Account Manager at Time Inc. – New York, NY October 2016 - September 2017

• Lead and was responsible for managing the day to day business of over 3 million dollars with top beauty clients, P&G and COTY.

• Built off current relationships with clients to bring in 25,000 dollars in incremental business to meet quarterly goals.

• Collaborated, lead and worked with sales and marketing to facilitate the strongest digital RFP responses.

• Trained associate account managers and provided guidance on weekly projects, client reporting and client communication. Senior Associate CIA: MEC – New York, NY May 2015 - October 2016

• Assisted in developing digital media plans for both national and local buys for IKEA, managing over 2 million in campaign funds.

• Improved quality of the media buys by negotiating cost efficient rates based on stringent agency viewability terms.

• Created monthly campaign insights and optimization reports for the clients and offered optimization recommendations to improve performance.

• Developed strategic point of views for the client on relevant partner opportunities and industry updates. Associate Strategist at The Media Kitchen – New York, NY June 2014 - April 2015

• Worked to develop CIT's digital media plan by gathering media rates and research required to develop media strategy.

• Assisted in campaign results analysis/reporting by compiling data results and analyzing performance trends.

• Managed the "authorization to buy" process, updated client schedules, budget charts, flowcharts, and vendor billing. Marketing Intern at Marie Claire Magazine, Hearst Co – New York, NY July 2013

• Prepared presentations for sales representatives analyzing edit credits within the competitive set and online research tools.

• Assisted the marketing team with "gift with purchase" programs, sweepstakes and executing added-value programs. EDUCATION

Bachelor of Arts

The University of the South Sewanee, TN May 2014 Global Politics in Latin America & Europe

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