Social Media Marketing
Resume:
Shyrah Lauren Perkins
Baltimore, Maryland
*************@*****.***
https://www.linkedin.com/in/shyrah-perkins-1057ab89/
A leader with distinctive understanding and experience in connecting with people and communities through copywriting, marketing communications, public service, speaking, and facilitation. I am purposeful about using these avenues to facilitate dynamic positive change and optimize relationships between creators, customers, and businesses.
Experience
AUGUST 2017-JANUARY 2020
Motivational Speaker, Leadership Facilitator/WE Charity, Nationwide
Spoke publicly to 10,000+ K-12 students in the U.S., Canada, Ecuador, and Tanzania while motivating them to use their power to change the world
Delivered 200+ live performance speeches per year
Engaged with students and educators to understand community and learning-based needs
Encouraged and facilitated action plans via leadership workshops in 300 + middle and high schools in the U.S.
Hosted WE Day X with special guests including MLK III
Hosted live web interviews with youth stars
Presented and facilitated NFL community initiative
Led diverse youth groups on 2 impactful trips throughout the world to study and practice leadership skills
Perform acquisition strategies to increase student camp/trip participation
Created social change themed content including speech presentations and workshop modules
Hosted WE Wellbeing kick-off event sponsored by Weight Watchers with community members and leaders
Hosted Cigna-sponsored food-drive for 400+ students and educators
Presented WE programming to educators and youth in 300+ schools across the United States
Facilitated professional leadership training with KPMG employees in Alberta, Canada
Completed 3 national sponsored tours throughout the U.S. for sponsors Allstate, City National Bank, KPMG, and more
AUGUST 2019 – JANURARY 2020
Program Manager/WE Charity, Baltimore and Washington D.C.
Partnered with educators in low-income communities in Maryland and D.C. to provide resources for community improvement
Managed internal and external relationships to the benefit of the community
Utilized Salesforce to update database with student and school information
Created and tracked email marketing campaigns using Salesforce and Pardot
Applied storytelling to engage 200+ potential stakeholders in WE programs
Sought out opportunities for K-12 students and teacher career development
Presented campaigns, resources, and professional learning training to educators to drive engagement/acquisition
Conducted recurring interviews and information sessions with educators to assess programming needs and desires
Initiated impactful relationships with local and regional educators in 200+ schools in the Baltimore/Washington D.C. region through marketing and communications strategies
Pitched campaigns and programming to school directors to provide socially aligned resources
Listened to and implemented educators’ feedback for social innovation within schools
Facilitated and maintained efficacious connections with 100+ schools in the DC/Baltimore region
Served as an organizational “match maker” to schools and effective, world-changing programs through outreach tactics
Provided educators with community service-oriented resources to change communities for the better
Organized WE Day celebration to congratulate youth on their social change work in their communities/around the world
JANUARY 2016 – DECEMBER 2016
Graduate Assistant/Roosevelt University, Chicago
Assisted Integrated Marketing Communications professors by performing independent research via Google Trends and other market analysis platforms to gather data on current business market trends
Utilized customer service abilities to assuage student-teacher challenges and provide tangible resolve
Prepared research materials and handouts to ensure a successful classroom environment for graduate students in the IMC program
Managed office by greeting visitors, answering any IMC program related questions, supporting educators, and directing concerns to appropriate colleagues
OCTOBER 2015 – JUNE 2017
Substitute Teacher/Parallel Education Division, Chicago
Constructed positive, encouraging classroom environment for students in K-12 to believe in themselves and thrive academically
Accomplished curriculum objectives and goals through exceptional classroom direction
Carried out and created lesson plans to cultivate a fun, engaging, and productive learning experience for students of all backgrounds with various learning abilities
Brought an innovative, agile approach to schools by developing independent learning objectives and lesson plans
Skills
Copywriting for major brand to increase and enhance the brand’s relationships with Gen Z and millennials
Able to connect with people using active listening and sound judgement to identify growth opportunities and promote effective resolutions
Able to resonate with challenges facing marginalized communities in order to implement relevant interactions with the public
Able to implement social emotional learning, empathy, and sensitivity to build rapport in culturally, racially, and gender diverse environments
Able to liaise with stakeholders to build collaborative communities that give way to develop and implement strategic plans
Able to create multi-function online and offline communications via Salesforce, Microsoft Word, Microsoft Teams, Skype for Business, Outlook, PowerPoint, OneDrive, OneNote, Excel, and Zoom
Website development for small start-ups using Wix, WordPress, and GoDaddy
Wellness writing for growing online magazine
Competent in blog writing, website writing, and research writing
Proficient in utilizing social media marketing to develop brand and promote customer relationship management
Servant leader motivated by the desire to serve my community through civic action, social engagement, and social justice
Education
DECEMBER 2016
Master of Science in Integrated Marketing Communications/Roosevelt University, Chicago
DECEMBER 2014
Bachelor of Arts in Musical Theatre/Columbia College, Chicago
MAY 2020
The Health Effects of Climate Change Course /HarvardX at Harvard University
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